Boston Herald Radio All Pimped Out to Advertisers

February 20, 2015

As the hardreading staff noted several months ago, the Boston Herald is not exactly covert in its catering to the few advertisers it manages to attract.

The Herald Runs on Dunkin’

As our Walt Whitman desk attests on a regular basis, the Boston Herald is a past master at using its newshole to promote . . . that’s right – the Herald. And now apparently, the fuzzy local tabloid is offering the same sort of ad-itorial package to its advertisers.

Witness the latest installment of the paper’s daily plug for Boston Herald Radio, the webcast that up to several people a day listen to.

 

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Nice bit of venial synergy for Dunkin’ Donuts, eh? Lede of the “interview” at left:

Todd Wallace, field marketing manager for Dunkin’ Donuts, joined Boston Herald Radio’s “Morning Meeting” with Hillary Chabot and Joe Battenfeld to talk about the iconic coffee chain’s new products.

 

Now comes this piece from the Nieman Journalism Lab’s Joseph Lichterman about local newspapers that hope online radio can become significant revenue generators. Along the way, Lichterman nails the coffin shut on the thirsty local tabloid’s unabashed willingness to pimp out any part of its editorial content to advertisers.

Advertising has also been slow for Boston Herald Radio, but the station has been able to introduce new forms of advertising by integrating advertisers into segments of its shows. Last fall, a marketing manager for Dunkin’ Donuts appeared on the Herald’s morning show to promote Dunkin’s new dark roast coffee.

“Sales love it, we love it in programming, and the clients love it,” said Herald Radio executive producer Tom Shattuck.

 

The first and third of those make perfect sense. But . . . we love it in programming?

That’s just sad.


Boston Globe Goes Full Money – er, Monty – for UMass

February 20, 2015

As the hardreading staff has previously noted, the Boston Globe and UMass are likethis lately.

Pick One: Boston Globe Majors in (U)Mass Marketing or, Boston Globe Pimps Out Page One

The Boston Globe is having quite a financial fling with the University of Massachusetts these days. First it was this “Special Supplement to the Boston Globe” that ran [last fall].

 

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As the hardreading staff noted, that’s “Special” as in “Advertising,” which the Globe would have stated explicitly if it cared to be honest with its readers.

Now comes this doozie in [the 11/13/14] edition of the $tately local broadsheet (photos courtesy of the Missus).

 

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Okay then. That was last fall, when UMass bought the Boston Globe for a day.

Now comes this trifecta in yesterday’s edition of the $tately local broadsheet.

First, the Business section banner:

 

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Then, the bottom of Page One:

 

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Then, the back page:

 

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That pretty much makes yesterday’s Globe Business section a wholly owned subsidiary of UMass.

Ugh.


Is ‘Get Fuzzy’ Signing Off?

February 19, 2015

The hardreading staff has long been a fan of local artist Darby Conley, who produces the Get Fuzzy comic strip.

Representative sample:

 

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This week, there’s been a convocation of cats in the strip – today it’s Mac Manc McManx and Chubby Huggs.

 

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Yesterday it was Huggs and Shakespug.

 

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Before that it was Huggs and Foodar.

 

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All of which makes us wonder if maybe this is the beginning of some big going-away party for Get Fuzzy.

Here’s hoping not.


Boston Globe ‘Biden’ Its Time on Touchy-Feelygate?

February 18, 2015

From our One Town, Two Different Worlds desk

The Boston dailies continue to reside in parallel universes. Page One of today’s Boston Herald:

 

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Hillary Chabot’s column provides the details of the Washington Maul.

Hey Joe: Try being a little less hands-on going forward

Perhaps Joe Biden is already breaking out the charm offensive he’s honed for the 2016 presidential trail and he’s code named it: Joe Biden,  Stephanie CarterLady Killer.

The notoriously inappropriate vice president breached one woman’s personal boundaries yesterday as he swore in Defense Secretary Ashton Carter in the Roosevelt Room.

The gaffe-prone VP put his hands on Carter’s wife’s shoulders from behind for a long time, leaned over and whispered something into her ear, creating an Internet sensation that rippled far throughout the presidential primary battlefield.

 

Plug “Joe Biden” into the Googletron and you get a taste of said Internet sensation.

 

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And that’s not even counting all the tweets that hit the fan.

Crosstown, meanwhile, the Boston Globe has nothing in today’s print edition and just this AP piece up on the web.

New defense secretary vows to protect troops’ safety, dignity

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WASHINGTON (AP) — Ash Carter, sworn in Tuesday as President Barack Obama’s fourth secretary of defense, pledged to offer his most candid strategic advice and carefully consider decisions about sending troops into harm’s way.

Vice President Joe Biden issued the oath of office from the White House, on a Bible held by Carter’s wife, while most of the federal government was closed because of snow. Biden said Carter faces ‘‘many tough missions,’’ ranging from battling Islamic State militants and strengthening the NATO alliance, to technological advancements and budget cuts.

‘‘This is the guy that fits the job,’’ Biden said, calling Carter a ‘‘profoundly capable manager.’’

 

Just not capable of protecting his wife’s dignity, eh?


Free the Boston Globe Photog Five!

February 17, 2015

As the hardreading staff noted the other day, the 2014 Boston Press Photographers Awards have been awarded and, not surprisingly, the Boston Herald was quick to Walt Whitman its tally of four first place prizes.

Crosstown, the Boston Globe has been less energetic in promoting its ten major awards, not to mention its four-plus stellar shooters.

 

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So the hardreading staff will do what the stately local broadsheet has failed to: deliver the good news about their shutterbug stars.

Jessica Rinaldi won four awards on her own: Photographer of the year, Best in Show, News Feature Story, and Portfolio. Representative sample:

 

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Barry Chin won two: Sports Feature and Sports Portfolio.

 

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John Tlumacki won two: Feature Picture Story and Video Multimedia.

 

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Pat Greenhouse won for General News.

 

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And the Globe shooters also won Team Entry.

 

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Plus, both local dailies scored numerous seconds, thirds, and honorable mentions.

Congrats to all!


Hark! The Herald! (Boston Press Photogs Edition)

February 15, 2015

From our Walt Whitman desk

The Boston Press Photographers Association has given out its annual awards and the Boston Herald is pleased to tell you – in a two-page spread no less – that it took home four first prizes.

 

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You can find samples of the flashy local tabloid’s shutterbugging here. And here’s the Herald’s shoutout to the winners:

Staff photographer Mark Garfinkel scored two first place awards in the Spot News and Politics categories. TheVictim Assist veteran lensman won the prestigious Ramsdell Trophy for a dramatic photo of a terrified woman, left, trapped by twisted metal and shattered glass in a car accident as first responders work to free her. His winning photo in Politics shows Everett Mayor Carlo DeMaria and his wife, Stacy, right, celebrating the approval of a proposed casino in a city referendum.

Patrick Whittemore’s stunning photo of a Snow Owl in the blustery winter drifts in Newburyport was judged the best in the Animal class and Chitose Suzuki’s shot of an eerie early morning re-enactment of the Battle of Lexington Green was the top winner in the Pictorial category.

 

Crosstown at the Boston Globe, the stately local broadsheet garnered eight first place awards by our count, including Best in Show for Jessica Rinaldi.

 

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Rinaldi also walked away with Photographer of the Year honors. The Globe just hasn’t gotten around to reporting it yet.

 

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We’ll check tomorrow’s edition for further details.


Boston Herald Pimps Out Page One

February 13, 2015

It’s not exactly a banner day for the Boston Herald. Here’s the front page that landed at the Global Worldwide Headquarters this morning (photo courtesy of the Missus).

 

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Then again, this isn’t the first time the thirsty local tabloid has sold off its banner. Here’s an example from about 10 years ago that we recently noted (actual front page at left):

 

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The hardreading staff is pretty sure the Herald has done much the same in the intervening decade, but we lack photographic evidence to make the charge stick.

Regardless, one last thing: That Full Paper Inside at upper right of today’s selloff? That depends on what your definition of full is. It’s certainly full of something.


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