Why Does the Boston Ad Club Hate the Herald?

November 8, 2014

The hardreading staff has always loved the Hatch Awards (a.k.a. The Night of the Long Knives), which annually honor the best advertising campaigns in New England.

From a previous life:

 

Picture-22

 

(Warning: Dr. Ads is not a licensed physician.)

Yesterday the Ad Club ran this celebratory ad in the Boston Globe.

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Best of Show went to Mullen (the ad agency that initiated the Night of the Long Knives when it velvet-roped-off its seating area one Hatch night back in the ’80s).

P.S. The Ad Club ad did not run in the Boston Herald.

Just like last year.

Par for the (of) course.


Hark! The Herald! (Charlie Baker’s House! Edition)

November 7, 2014

The Boston Herald has its promo mojo working overtime today.

From Joe Battenfeld’s piece:

National office for Charlie Baker? Nope, and you can believe it

Sick of governors with a flair for fancy speeches and a nose for the national
stage?

Massachusetts, here comes your man.

“Not to worry,” Gov.-elect Charlie Baker said in a Boston Herald interview. “I will not be a governor who gets involved in national politics.”

Sure, you’ve heard that one before. Michael Dukakis. Bill Weld. Mitt Romney. Deval Patrick. They all said they just wanted to be a great governor — right before they booked flights to Iowa.

But with Baker, he probably means it.

 

Accent on “probably.”

And accent on “Boston Herald interview,” as if the flirty local tabloid was the only girl Baker danced with yesterday. (His spotlight dance with the Boston Globe is here. In that interview – in his home – he also “expressed little desire to get involved in national Republican politics.”)

Just so you don’t forget, the Herald photo captions also tell the tale.

 

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And, even better than the Heraldniks going to Charlie’s house, he went to their house this morning.

 

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Isn’t that special?


Martha Coakley: Redemption in Boston Globe, Rejection in Boston Herald

November 7, 2014

From our Late to the Party Pooper desk

Is it just us, or did the Boston Globe bend over backwards yesterday to sponsor the Martha Coakley Victory in Defeat Tour?

For your Page One consideration:

 

Screen Shot 2014-11-07 at 1.11.25 AM

 

Then, Yvonne Abraham’s Metro column:

Redemption, even in loss

Martha Coakley did not lose the election on Tuesday. Charlie Baker won it.

Both candidates — haunted by four-year-old criticisms of their failed bids for US senator and governor, respectively — put the ghosts of 2010 to rest for good this week.

In fact, they’d left them behind months ago, but some critics hadn’t noticed. Tuesday showed them. There was undeniable redemption in Baker’s victory, and, however painful it had to be, in Coakley’s narrow defeat.

 

Cut to Joan Vennoch’si op-ed:

Martha Coakley gets political redemption

THIS TIME, no one could say Martha Coakley gave up the fight.

In fact, she didn’t formally concede the governor’s race to Republican Charlie Baker until Wednesday morning.

Forgive her if she hung on a little too long.

 

Sorry, Joan – Boston Herald editorial page editor Rachelle Cohen doesn’t forgive her.

Coakley takes cowardly way out

Fails to bow off political stage gracefully to Baker

In politics as in life there are right ways and wrong ways to do things. How unfortunate that Martha Coakley had to end her political career on such a sour note — choosing the wrong way.

With hundreds of her supporters still in the Fairmont Copley Plaza ballroom as election eve turned into morning, Coakley slipped out and headed home. The job of telling the crowd to go home fell to her running mate, Steve Kerrigan, who told supporters, “It’s going to be a long night or rather a long morning” and urged folks to head on out.

 

Cohen’s conclusion: “It was simply wrong [for Coakley] to skulk away without a word — even if that word fell short of a concession speech.”

Hmmm. You tell us.


It’s Good to Live in a Twin-Daily Town

November 6, 2014

It’s not just business as usual in the local dailies today.

To wit:

 

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To half-wit:

 

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Sorry – couldn’t resist.


Boston Herald Enjoys a Little Globenfreude

November 5, 2014

From our Walt Whitman desk

The feisty local tabloid loves nothing more than a chance to poke its crosstown rival in the eye.

Thus, the following in today’s edition:

Boston.com blunders over contest victor

In politics, sometimes you can have it both ways. Boston.com proved that last night.

In the minutes before news outlets nationwide called the New Hampshire U.S. Senate race for U.S. Sen. Jeanne Shaheen, the website prematurely posted a pair of conflicting stories — one entitled “Scott Brown Wins U.S. Senate Seat for New Hampshire,” the other under the headline “U.S. Senator Jeanne Shaheen Beats Scott Brown in New Hampshire.”

The site responded to the error on their Twitter page soon after, saying “… The NH election stories were published prematurely. We’re taking steps to fix the problem. Sorry for any confusion.”

 

That’s nothing – last night we saw these election results on one local news site:

New Hampshire Senate

Scott Brown ( R )              50%

Jeanne Shaheen (D)         51%

 

James Granite Curley lives!

Anyway, congrats to the Herald on getting through last night without making a single error.

Or is it that no one was there to notice?


Round 2: Globe Still Has Ad-vantage in Menino Tribute Ads

November 3, 2014

The memorial ads for the Tom Menino keep rolling into the local dailies. And today the Boston Herald gets back in the pool with a pair of full-page ads.

Page 9:

 

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Page 19:

 

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Crosstown, the Boston Globe has both of those, plus this one (full page A5):

 

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And this one (quarter-page A9):

 

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The Herald will never catch up to the Globe in this category, but at least today the thirsty local tabloid didn’t get shut out. That’s something, anyway.


Ad-vantage Boston Globe in Tom Menino Tribute Ads

November 3, 2014

As the hardreading staff predicted the other day, the passing of Tom Menino has triggered a tornado of tribute ads honoring Mistah Mayah.

And it touched down in yesterday’s Boston Sunday Globe.

From front to back of the Globe’s A section.

Page One:

 

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Page Two:

 

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Page Five:

 

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Page Seven:

 

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Page Nine:

 

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Page 11:

 

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Page 13:

 

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Crosstown, the total number of Menino tribute ads in Sunday’s Boston Herald: Zero.

Big surprise, eh?

P.S. Amid all the Big J journalistic encomiums, here’s Tom Menino’s obit in the Globe’s real-people Death Notices.

 

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That also didn’t run in the Herald.


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