New School of Advertising: UMass Boston(Globe)

December 18, 2014

As we’ve previously noted, the Boston Globe has been rather – how shall we put it? – ad-aptable lately with UMass, from a special supplement masquerading as editorial content to, most notably, the pimping out of the Globe banner last month.

A splendid reader now sends this to the tsktsking staff:

[H]ave you noticed recently the UMass-Branded Business section in the Globe? I know they’re doing a lot (a lot!) of advertising in the Globe, but the UMass logo placement next to the “Business” banner on the front page of the new section makes it seem almost like a paid advertising section. I saw it there yesterday, and again today. I believe 2-3 times more in the last 10 days.

 

Here’s the one from today:

 

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The splendid reader is correct: The bug also appeared in yesterday’s edition, as well as last Wednesday through Friday. Oddly, on none of those days did UMass run an actual, old-fashioned ad.

And the splendid reader is likewise correct that the bug makes the Globe’s Business section look like a partly owned subsidiary of the Massachusetts higher ed system.

In fairness, though, the Boston Herald looks like a totally owned subsidiary of Suffolk University. So maybe this is just Business as usual.


Globe Runs Five-Ring Circles Around Herald

December 17, 2014

From our One Town, Two Different Worlds desk

The Yes Boston Olympics group (not its real name) made its 2024 Summer Games pitch to the US Olympic Committee yesterday and got very different receptions in the local dailies.

Boston Globe Page One:

Boston still in hunt for 2024 Summer Olympics

US panel votes to submit bid for Summer Games, will select from field of four cities next month

The US Olympic Committee’s board of directors voted unanimously Tuesday to submit a bid for the 2024 boston-cutSummer Games and next month will choose one candidate from among Boston, Los Angeles, San Francisco, and Washington, D.C., to join what is expected to be a crowded international field.

The committee gave no indication of a favorite among the four cities. USOC chief executive Scott Blackmun said the contenders were in “a four-way tie.’’

 

Boston mayor Marty Walsh added that “it shows you that this puts Boston on a stage. Whether or not we get the Olympics, to be able to be in the same conversation with other cities around I think says an awful lot about the strength of the city of Boston.”

Or its business community anyway.

Crosstown at the Boston Herald, the bid got significantly less play. Like page 21 play.

 

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Can we made Dirt Digging an official Olympic event? That’ll jumpstart the fizzy local tabloid, eh?

 

 

 


A Tale of Two Lizzies

December 16, 2014

U.S. Sen. Elizabeth Warren (D-Present Tense) has routinely refused to rule out a 2016 presidential run, saying only “I am not running for president.” Here’s a typical exchange, from yesterday’s interview with NPR’s Steve Inskeep, who brought up all the people urging Warren to run.

Would you tell these independent groups, “Give it up!” You’re just never going to run.
I told them, “I’m not running for president.”
You’re putting that in the present tense, though. Are you never going to run?
I am not running for president.
You’re not putting a “never” on that.
I am not running for president. You want me to put an exclamation point at the end?

 

Fabulously non-responsive, no?

But in today’s edition the Boston Globe’s Noah Bierman came up with a clever way to shift Warren to the future tense.

Warren has answered the question more definitively before. Last year, the Globe asked her at a news conference in Boston whether she would make a a more ironclad pledge to serve out her Senate term, which 72cf5cc5506b43c0a9b4fac1d2a7af7e-72cf5cc5506b43c0a9b4fac1d2a7af7e-0ends in January 2019.

“I pledge to serve out my term,” she said at the time.

On Monday, Warren’s spokeswoman, Lacey Rose, was asked by the Globe in an e-mail whether the senator stood by that pledge.

“Yep, nothing has changed,” Rose replied.

 

Of course, everything is different in the Boston Herald. Top of Page One:

 

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Inside, there’s Hillary Chabot’s piece (with Matthew Stout) about Warren’s local political posse.

Bay State heavyweights eye Warren bandwagon

121514massportnl08

U.S. Rep. Joseph P. Kennedy III — whose late uncle Edward M. Kennedy famously snubbed Hillary Clinton in the 2008 presidential contest — kept the door open yesterday to another game-changing Kennedy endorsement should U.S. Sen. Elizabeth Warren enter the 2016 race.

“He has no doubt she will continue to be a tremendously effective leader wherever her career takes her,” Kennedy spokeswoman Emily Brown said yesterday when asked of the congressman’s thoughts about Warren as president.

The comment comes after U.S. Rep. Michael E. Capuano (D-Somerville) offered his support to Warren if she jumps into the presidential contest, despite the likelihood that former Secretary of State Clinton will enter the field.

 

Joe Battenfeld adds a column about Warren’s likely prospects and this Tale of the Tape:

 

Screen Shot 2014-12-16 at 10.15.03 AM

 

As usual with the local dailies, we have another split decision.


Turning a Blind Eye to Murky Mark’s Racist Past

December 12, 2014

As the hardreading staff has previously noted, the local dailies have differed on whether Mark Wahlberg’s racist-fueled 1988 assault on two local Vietnamese men resulted in his blinding one of them in one eye.

The Boston Herald said Wahlberg “reportedly left one of the victims blind in one eye,” while the Boston Globe has never mentioned that particular fact.

Enter the Daily Mail (via the Daily Beast) as the tiebreaker:

For the past 26 years Hollywood superstar Mark Wahlberg has believed he left a Vietnamese man blind in one eye after brutally assaulting him during his wayward teenage years.

He spent 45 days in jail for the attack but has now made a plea for the crime to be pardoned having turned his life around to become one of the most famous actors in the world.23EDBF0B00000578-0-image-a-1_1418220588256

His victim has never spoken about the vicious assault in 1988 but has broken a more than two decade long silence to reveal that the actor did not actually cause him any serious harm – and that until he was told by MailOnline, he had no idea his assailant had become a famous actor.

In his first ever interview since the attack Johnny Trinh revealed to Mail Online he was already blind in one eye after being injured while fighting the Communists in the Vietnam War.

 

So, to recap:

Mark Wahlberg racially assaulted two Vietnamese men in 1988 but blinded neither of them in either eye.

As for the press coverage, cue Wishbone Ash:

 

 

Just for the helluva it.


Boston Herald Devotes Front Page to Bad Cos

December 11, 2014

From our One Town, Two Different Worlds desk

Welcome once again to the parallel universes of the Boston dailies.

Exhibit Umpteen: Today’s coverage of the latest wrinkle in the Decline and Fall of Bill Cosby.

Boston Herald Page One:

 

Screen Shot 2014-12-11 at 12.29.05 PM

 

The story gets all of page 5, including a column by Bob McGovern and a news report from Erin Smith and Donna Goodison.

Crosstown at the Boston Globe, the story – not surprisingly – gets buried at the bottom of today’s Names column.

But it’s not just story placement that distinguished the two papers. It’s the language they use that really sets them apart. Just a few examples (feisty tabloid on left, stately broadsheet on right):

embattled funnyman . . . Bill Cosby

potential game-changing legal loophole . . . defamation lawsuit

Cosby’s handlers . . . Cosby’s lawyer and publicist

lurid sexual assault accusations . . .  alleged attack

 

Try it yourself! It’s fun for the whole mishpocheh.


Wahlberg Finally a Marked Man in Boston Herald

December 9, 2014

The feisty local tabloid has been something of a Wahlflower in the past week’s Marky Mark rumpus, but today’s edition jumps into the pool with this column from Jessica Heslam.

Clean slate requires coming clean

Wahlberg’s records still sealed

Mark Wahlberg, Marky Mark

Mark Wahlberg wants the commonwealth of Massachusetts to wipe his violent, racially fueled criminal record clean — but the state won’t let you see what’s in his court files.

The Dorchester thug turned Hollywood star’s criminal and civil files in Boston courthouses have been sealed shut as the former rapper known as Marky Mark seeks a pardon.

It’s not surprising. His crimes are disturbing.

 

To detail just how disturbing those crimes were, Heslam draws on court papers posted on The Smoking Gun website in 1997. But we’re not like to see any more, Heslam reports.

The Probation Department couldn’t say when or why Wahlberg’s cases were sealed, citing privacy laws. The Parole Board said his criminal records are protected by the state’s Criminal Offender Record Information law.

 

Crosstown at the Boston Globe, those zany Namesniks add yet another wrinkle to the Ballad of Marked Mark.

 

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Huh. Life imitates art, eh? Or at least melodrama.


Boston Globe Goes Over the Wahlberg

December 6, 2014

It started with a report on NECN on Thursday, which both local dailies picked up for Friday’s editions.

Boston Globe Names:

 

Screen Shot 2014-12-06 at 4.17.33 PM

 

Boston Herald Inside Track:

Wahlberg asks for clean slate

Dorchester-born Holly-wood heartthrob Mark Wahlberg is asking the state to wipe his record clean of a 26-year-old assault rap Mark Wahlberg, Marky Markand other convictions, arguing that by “formally” forgiving his dark past, it could inspire troubled youths to turn their lives around.

The 43-year-old actor/producer/restaurateur served 45 days of a three-month sentence for an April 1988 crime he says he has spoken “openly and publicly about” during his rise to stardom.

With the request, filed Nov. 26, he’s asking the state to expunge it from his record, in part, so he could become “more active in law enforcement activities.”

 

Note: The Globe does not include the “reportedly left one of the victims blind in one eye” that the Herald does; the Herald does not include the racial slurs and the NECN credit that the Globe does.

Regardless, only one of them follows up on the story today.

 

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The report by Maria Cramer and Nestor Ramos starts with the 1988 racial incident, but also includes this:

In a separate episode, some from a class that was harassed in 1986 by a group of teens that included Wahlberg were not impressed with his request for a pardon.

Mary Belmonte, the class teacher, remembered leading her terrified elementary school students down a side street to avoid the hail of rocks. “I’m sure he’s sincere and he wants to clear his name,” Belmonte said. “It would be nice if he could apologize and really own up to what he was.’’

 

Huh.

Curiously, today’s Globe piece also says nothing about Lam losing his sight in one eye.

Double huh.

But the Globe website does include an archive of its coverage of the allegations from 1988-2000. Well worth a look.


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