The Herald Runs on Dunkin’

September 29, 2014

As our Walt Whitman desk attests on a regular basis, the Boston Herald is a past master at using its newshole to promote . . . that’s right – the Herald. And now apparently, the fuzzy local tabloid is offering the same sort of ad-itorial package to its advertisers.

Witness the latest installment of the paper’s daily plug for Boston Herald Radio, the webcast that up to several people a day listen to.

 

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Nice bit of venial synergy for Dunkin’ Donuts, eh? Lede of the “interview” at left.

Todd Wallace, field marketing manager for Dunkin’ Donuts, joined Boston Herald Radio’s “Morning Meeting” with Hillary Chabot and Joe Battenfeld to talk about the iconic coffee chain’s new products.

 

You gotta hear this segment to believe it. Those Heraldniks sure can take the r out of radio.


GlobeSox Owner John Henry Buys Boston Herald!

September 29, 2014

The hardreading staff was cruising through the Boston Globe Sports section this morning and amid the final final farewells to the irreplaceable Number Two, Derek Jeter, Number Two (but not at Fenway Park), we came across this full-page ad.

 

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Our first thought: Yeah, thanks suckers.

Our second thought: Wonder if Boston GlobeSox owner John Henry ran the same ad in crosstown rival Boston Herald.

Oh yes he did.

 

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Good for him, eh?

Only question left: Will the fans be back?

Oh yes they will. Dan Shaughnessy notwithstanding.


Hub Dailies Bid #2 Adieu

September 28, 2014

It’s Sendoff Sunday for Yankee great Derek Jeter as he says so long to baseball and the Fenway Faithful. So it’s not surprising that the local dailies have some parting gifts for the splendid shortstop who, as far as we know, never got a nickname.

From the Boston Globe, it’s a bouquet of stats – Jeter’s career relative to the Red Sox. (On the web here, but graphics not really working.)

 

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Close-up of Jeter’s numbers:

 

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Nice, but a little cold and calculating.

Crosstown at the Boston Herald, the sendoff is much warmer.

 

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And the feisty local tabloid goes into extra innings, as Track Gal Gayle Fee tracks Jeter’s dating average.

 

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Tip o’ the cap to the Herald on this one.


Charlie Baker: Sweetheart of the Herald’s Rodeo

September 24, 2014

This is mother’s milk to the feisty local tabloid.

‘Sweetheart’? C’mon, Charlie

Gaffe could haunt Baker

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Charlie Baker just can’t get it right when it comes to women.

The GOP gubernatorial candidate is desperately seeking female votes, but his latest gaffe — calling FOX 25 political ace Sharman Sacchetti a “sweetheart” — is sure to land him in the doghouse with some women voters.

 

Woof woof.

The Jessica Heslam piece in today’s Boston Herald, not surprisingly, contains the obligatory apology from Baker, whose campaign seems to be choreographed by Joe Cocker.

“I apologize to Sharman, as she is an accomplished professional and someone who I have come to both respect and consider a friend,” Baker said in a statement.

 

There are also the usual statements from the usual suspects in the umbrage-industrial complex.

Just for the record, here’s the incriminating video (see 1:03).

 

 

Crosstown at the Boston Globe, not a peep.

 

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C’mon, cupcakes – get on the stick, eh?


Boston Dailies Leave Readers Hanging

September 22, 2014

From our Show Us the Money Shot! desk

Since the days of the sainted Edward R. Murrow, the first rule of TV newswriting has been Say Cow, See Cow. It’s also a pretty good rule of thumb for print media. But not so much in today’s local dailies. In reporting on the celebrity sighting at Gillette Stadium yesterday, they adopted a Say Cow, See Whatever approach.

Boston Globe Names:

 

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Boston Herald Inside Track:

 

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Huh?  Where’s the picture of the hung five?

Turns out you have to go to the Globe’s website to see it.

Fans got a good laugh when Mark Wahlberg accidentally left Robert Kraft hanging for a high five after the Patriots scored their touchdown Sunday at Gillette Stadium. Wahlberg, who’s still in town to shoot “Ted 2,” sat in the owner’s box during the game and (above) chatted with QB Tom Brady before kickoff.

 

Or go to YouTube:

 

 

Globe print subscribers are welcome to have a cow over the slight.


Local Gal Hits Double Dailies

September 17, 2014

It’s Norma Parziale Day in the Boston dailies, as the Everett resident makes the front page of both.

Big shoutout in the Boston Herald:

 

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Ditto in the Boston Globe:

 

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We plugged Ms. Parziale into the Googletron to see how far her fame extended, and we got her Facebook page. Just in case you want to send congrats.


Ads ‘n’ Ends from the Boston Dailies (James Foley Edition)

September 12, 2014

From our One Town, Two Different Worlds desk

A couple of noteworthy ads in today’s local dailies that are, once again, worlds apart.

Boston Globe, page A7:

 

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(The James W. Foley Legacy Fund website is here. News coverage here.)

That ad did not – wait for it – run in today’s Boston Herald. But this one did.

 

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(Note the fine print: “Cruise Travel Outlet is not associated with or represent Market Basket in any way.” No surprise there, outside maybe of the tortured grammar.)

That ad – no surprise either – did not run in today’s Globe. But this front-page piece did.

 

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One more thing Arthur T. Demoulas is likely grateful for: He doesn’t have to go on that gruesome-looking cruise.


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