When a local labor union decides to take a workplace dispute public in a newspaper ad campaign, the knee-jerk locale would be the Boston Herald, champion of all things blue-collar.
Not so in the case of the SEIU’s current crusade against HealthBridge that surfaced in a Tuesday Boston Globe ad:
A HealthBridgeWatch video:
This isn’t the first healthcare organization the SEIU has targeted. The union also has a longtime beef with BIDMC, as the hardworking staff at Campaign Outsider has previously noted.
So far, the SEIU hasn’t made a dent in HealthBridge’s image. We’ll see if the Globe ad helps.