A Tale of Two Adverts

August 19, 2014

This is one of those Everything You Need to Know About the Local Dailies moment.

Full-page ad in today’s Boston Globe:

 

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Full-page ad in today’s Boston Herald:

 

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Say no more.


Boston Globe Doesn’t Forget Your Waiters and Waitresses

February 20, 2014

From our Tip o’ the Service Tip desk

Wednesday’s Boston Globe featured the conclusion of an unusual editorial-page series called Service Not Included.

For four days the Globe’s editorials have been exclusively dedicated the plight of restaurant-industry employees. The full-page kickoff appeared in the Boston Sunday Globe.

 

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Money quote:

Because waiters making poverty wages turn to public aid, American taxpayers effectively subsidize the restaurant industry to the tune of $7 billion per year.

 

From there, Monday’s editorial addressed the tipping system, Tuesday’s took on the living wage, and yesterday’s addressed the need for advocacy and activism.

All in all, an admirable effort that didn’t get the attention it richly deserved.

 


SEIU Goes Anti-Psychotic

December 19, 2012

When a local labor union decides to take a workplace dispute public in a newspaper ad campaign, the knee-jerk locale would be the Boston Herald, champion of all things blue-collar.

Not so in the case of the SEIU’s current crusade against HealthBridge that surfaced in a Tuesday Boston Globe ad:

Picture 1

 

A HealthBridgeWatch video:

 

This isn’t the first healthcare organization the SEIU has targeted. The union also has a longtime beef with BIDMC, as the hardworking staff at Campaign Outsider has previously noted.

So far, the SEIU hasn’t made a dent in HealthBridge’s image. We’ll see if the Globe ad helps.


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