This is one of those Everything You Need to Know About the Local Dailies moment.
Full-page ad in today’s Boston Globe:
Full-page ad in today’s Boston Herald:
Say no more.
From our Tip o’ the Service Tip desk
Wednesday’s Boston Globe featured the conclusion of an unusual editorial-page series called Service Not Included.
For four days the Globe’s editorials have been exclusively dedicated the plight of restaurant-industry employees. The full-page kickoff appeared in the Boston Sunday Globe.
Because waiters making poverty wages turn to public aid, American taxpayers effectively subsidize the restaurant industry to the tune of $7 billion per year.
All in all, an admirable effort that didn’t get the attention it richly deserved.
When a local labor union decides to take a workplace dispute public in a newspaper ad campaign, the knee-jerk locale would be the Boston Herald, champion of all things blue-collar.
Not so in the case of the SEIU’s current crusade against HealthBridge that surfaced in a Tuesday Boston Globe ad:
A HealthBridgeWatch video:
This isn’t the first healthcare organization the SEIU has targeted. The union also has a longtime beef with BIDMC, as the hardworking staff at Campaign Outsider has previously noted.
So far, the SEIU hasn’t made a dent in HealthBridge’s image. We’ll see if the Globe ad helps.