The Herald Runs on Dunkin’

September 29, 2014

As our Walt Whitman desk attests on a regular basis, the Boston Herald is a past master at using its newshole to promote . . . that’s right – the Herald. And now apparently, the fuzzy local tabloid is offering the same sort of ad-itorial package to its advertisers.

Witness the latest installment of the paper’s daily plug for Boston Herald Radio, the webcast that up to several people a day listen to.

 

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Nice bit of venial synergy for Dunkin’ Donuts, eh? Lede of the “interview” at left.

Todd Wallace, field marketing manager for Dunkin’ Donuts, joined Boston Herald Radio’s “Morning Meeting” with Hillary Chabot and Joe Battenfeld to talk about the iconic coffee chain’s new products.

 

You gotta hear this segment to believe it. Those Heraldniks sure can take the r out of radio.


Hark! The Herald! (Ray Rice Edition)

September 10, 2014

From our Walt Whitman desk

Those fine folks at the feisty local tabloid have done it again!

 

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That’s right – the Herald has nabbed yet another coveted Top Ten Front Pages nod from the Newseum. (No link to yesterday’s – they’re not archived as far as the hardreading staff can tell.)

This is the fifth or sixth time the paper has trumpeted one of these impressive victories, which leads us ask: If the Boston Herald garners a Top Ten but does not tout it the next day, did the award actually happen?

We’re thinking not.

 


Hark! The Herald! (Democratic Guv Debate)

August 25, 2014

From our Walt Whitman desk

So. Is the Massachusetts Democratic gubernatorial primary primarily – inexorably – changed now that the candidates have had their debate on Boston Herald Radio?

‘Cause that’s what today’s feisty local tabloid promised.

Start, as  always, with Page On, the top half of which touts the Big Bakeoff.

 

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Inside, the Herald has two pages of new/hype in anticipation of the main event.

 

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Tale of the tape:

 

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And just in case you haven’t grasped the transformative power of a debate on Internet radio, the Herald scribes all strike the same chord in their ledes.

Jaclyn Cashman:

Leave your talking points at the door. Save your stump speeches for the campaign trail. At today’s Boston Herald Radio debate, we’re aiming for a free-flowing conversation where we’ll learn more about the three candidates facing off in the Democratic gubernatorial primary.

 

Joe Battenfeld:

It’s a long shot, but there’s still a way for Attorney General Martha Coakley to lose the Democratic gubernatorial nomination, and it would have to start at today’s Boston Herald Radio debate.

Coakley’s campaign is showing signs of cracking. Democratic party leaders are getting worried it will be 2010 all over again.

 

John Nucci:

Believe it or not, the primary election is just over two weeks away, and Democrats face a critical choice on who will represent their party in November. The timing of today’s Democratic gubernatorial debate on Boston Herald Radio makes it pivotal, and likely to set the tone for the closing days.

 

As of 1 pm – the debate’s over, the poll numbers are out – here’s the only coverage the hardsearching staff could find: A Boston Globe online recap.

In bitter debate, Democratic gubernatorial candidates take aim at each other, Baker

In the most bitter debate of Democratic gubernatorial race so far, Treasurer Steven Grossman sharply questioned the judgment of frontrunner Martha Coakley, painting her a protector of the Beacon Hill establishment, as former Medicare and Medicaid chief Don Berwick attacked his two rivals for their support of casino gambling in the state and their years-long embrace of “politics as usual.”

Coakley, the attorney general, defended herself, offered a few hits on Grossman, but also aimed some fire at Republican Charlie Baker, who is expected to be his party’s gubernatorial nominee.

Just over two weeks before the Sept. 9 state primary, the three Democratic candidates vying for their party’s nod upped their rhetoric against each other right from the beginning of an hour-long Boston Herald Radio debate at the newspaper’s Seaport headquarters.

 

Oh, wait – here’s the Herald recap:

Coakley, Grossman and Berwick let loose on Herald Radio debate

cpdcandidates

The debate between the Democratic candidates for governor kicked off in high gear today as Treasurer Steve Grossman went on the attack over Attorney General Martha Coakley’s $100,000 settlement with a lobbying group.

“It’s the worst form of judgment,” said Grossman, who slammed what he called the go-easy environment on Beacon Hill.

 

Not so easy-going off Beacon Hill though.

The Herald knows it’s not who listened to the web stream of the debate that will determine its impact. It’s the play the debate gets in the rest of the news media that counts.

Stay tuned.

 


Hark! The Herald! (Radio Daze Edition)

August 8, 2014

From our Walt Whitman desk

It’s been one year since the feisty local tabloid launched Boston Herald Radio, and the paper is celebrating the anniversary in its accustomed style.

Start, as usual, with Page One.

 

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“Best yet to come”? That’s good to hear.

Inside, the firsty local tabloid devotes a full-page, Joe Battenfeld-bylined piece to the anniversary bash.

 

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Our favorite part:

Herald Radio’s launch was named to the prestigious Frontier Fifty list of outstanding talk media webcasts in the nation by industry bible Talkers Magazine.

 

Which got the headscratching staff to wondering: How many talk media webcasts are there in the nation?

We couldn’t find the answer on the Googletron (we’re guessing it’s a lot), but we did locate BHR on the Frontier Fifty:

 

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Let’s hope Boston Herald Radio’s second anniversary headline is, We’re Number 35! We’re Number 35!

Good luck, guys, and happy anniversary.


Hark! The Herald! (Congrats – No, Really – Edition)

June 24, 2014

From our Walt Whitman desk

Pick up today’s Boston Herald and here’s what you’ll find splashed across the bottom half of Page 3:

 

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The firsty local tabloid is rightly proud of its Sigma Delta Chi Award for Deadline Reporting (Daily Circulation of 50,001-100,000) on the Boston Marathon tragedy, just as we’re sure the Boston Globe is for its First Place award for Deadline Reporting (Daily Circulation of 100,001+) on the Boston Marathon tragedy. The stately local broadsheet didn’t mention it in today’s edition, but we’ll check back tomorrow.

Meanwhile, kudos to both.

 


Plus ça change at the Boston Herald . . .

May 8, 2014

Back in the 1980s the hardreading staff carved out a spot for itself as a local advertising critic, possibly the smallest franchise in the universe. As such, we contributed to the splendid publication AdEast, which sadly seems lost to posterity.

Anyway, last night we happened upon some old clips and what did we see but a piece from 1986 headlined The Great Comics Strip Wars, which detailed the Herald’s nabbing nine comic strips – all, not coincidentally, controlled at the time by the News America Syndicate, which was owned by $(KGrHqN,!rMFJl!RzI0HBSc9s129bg~~60_12Herald owner Rupert Murdoch – from the Boston Globe.

Two passages stood out to us almost 30 years later.

First:

Under the ownership of Rupert Murdoch, the proverbial self-made man who worships his creator, the Herald has embodied tabloid journalism at its best. It serves as an excellent table of contents for the town’s “serious” newspaper, it has lots of pictures . . . and it doesn’t clutter up its pages with ads.

 

And then this:

Arguably, the greatest strength of the Herald is its uncanny knack of finding a hard-news angle in its own circulation gains and promotional activities.  I’ll never forget the investigative vigor displayed by the Herald when the paper was running its first Wingo game. Stories began appearing about the the town and the townsfolk of Wingo, Kentucky (pop. 646 or thereabouts). As fine a group of people as they are, they were finer yet for all having received a free subscription to the Herald and their very own Wingo cards.

 

See our Walt Whitman desk for updated details.

Once it nabbed the comics from the Globe, the then-feistier local tabloid “launched a series of hard-hitting features, painting this as the most significant exodus since Biblical times.”

. . . plus c’est la même chose, oui?

P.S. If any of you splendid readers want to see the whole AdEast piece, just say the word and we’ll ask the Missus to shoot it.

 


When We’re Wrong About the Herald, We Write It

April 16, 2014

The Walt Whitman desk is standing down.

Yesterday the hardreading staff noted that Boston hit the trifecta in the Newseum’s Today’s Top Ten Front Pages (sorry, no archive).

To wit:

Staying Strong

While addressing the continued struggles to overcome the physical and emotional wounds suffered during the Boston Marathon bombing one year ago, today’s front pages also focus on inspirational stories of community, heroism, and healing. The vivid front page of the Metro – Boston Edition effectively acknowledges the tragedy of that “dark day,” while looking forward to “a bright future.”

 

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And here’s what we predicted:

Gotta be killing the Heraldniks that Metro Boston got the shoutout in the copy, but that won’t keep the feisty local tabloid from running a “news story” about their high honor in tomorrow’s edition.

 

But even though the Herald usually treats a Top Ten nod like its version of the Pulitzer Prize, not so today.

Therefore, to paraphrase the great Whitman:

We castigate ourself, and singe ourself, 

And what we assumed you shall not assume . . .

Not to get technical about it.

 


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