Sunday Boston Herald at Super (Bowl) DisADvantage

February 12, 2017

One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.

 

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The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.

 

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All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.

Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.

 

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The not-so-special section features just four Pats-related ads, starting with this must-have.

 

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There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.

Collect them all! Trade them with your friends!

And feel just a little bad for the thirsty local tabloid.


Verizon Workers at a DisADvantage in Union Dustup

April 15, 2016

As the hardreading staff has previously noted, telecom giant Verizon has been wallpapering the Boston Globe (but not the Boston Herald) with this full-page ad questioning why union workers are striking over cuts in healthcare and pension benefits.

 

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Yesterday, Verizon doubled down with two ads in the $tately local broadsheet: The one above, and this one.

 

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And the response from the striking Communications Workers of America/International Brotherhood of Electrical Workers?

Nada.

Same today: Verizon two ads, workers none.

Dumb.


Finally! ADvantage Goes to Boston Herald!

February 18, 2016

As the hardreading staff has noted many many many times, memorial/institutional/advocacy advertising in the local dailies almost invariably migrates to the Boston Globe – and the Globe alone.

The ad war over demolishing the Prouty Garden at Children’s Hospital, however, is the exception that’s proving the rule.

Last week’s setback for Children’s, in which the Department of Public Health forced the hospital to postpone its plan to replace the garden with a billion-dollar expansion pending a cost study, has seemed only to increase the hospital’s desire to win the battle for public opinion.

Thus, this new full-page ad in today’s Boston Herald.

 

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Unusually, the ad did not run in the Globe. But that doesn’t mean readers of the stately local broadsheet were deprived of Children’s spin du jour. Instead of an ad, they got this op-ed by Sandra Fenwick, president and CEO of Children’s.

 

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Hey – why buy the cow when the milk is free, eh?

Let’s see if the Save the Prouty Garden folks get equal op-ed time.


Mass. Mayors Put Boston Herald at DisADvantage

December 10, 2015

As the hardreading staff has repeatedly pointed out, the Boston Herald rarely gets any love from groups or individuals running full-page advocacy or tribute ads, virtually all of which wind up exclusively in the Boston Globe.

Exhibit Umpteen, from today’s edition:

 

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Copy close-up:

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Ad sponsor AJC Boston apparently doesn’t believe that Herald readers are interested in 57 municipal leaders “[taking] a stand and [speaking] out against an ancient hatred that once again is raging in places around the globe.”

So once again the thirsty local tabloid goes without.

Huh.


Boston Herald at a Medical DisADvantage

July 22, 2015

As you splendid readers no doubt already know, Massachusetts General Hospital has topped this year’s U.S. News and World Report rankings after being relegated to second place for the past two years.

 

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Now that Mass General has been restored to its former glory, it’s all over but the touting. Joining in the celebration is this full-page ad in today’s Boston Globe.

 

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Crosstown at the Boston Herald, no love from the Kraft Family. But the Herald did have this quarter-page ad exclusive.

 

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Of course, the Herald is one of the sponsors, so the ad – like the concerts – is free.

Hey, can’t have everything. Or in the case of the thirsty local tabloid, much of anything.


Marathon Memorial ADvantage to Boston Globe

April 15, 2014

First off, can any of you remember a day when both local dailies had wraparound front pages? (Can’t find the Globe wrapper, but this interactive feature comes close.)

 

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Us neither.

But Marathon memorial ads mostly migrated to the Globe.

 

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And this one, which we totally don’t like.

 

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The only memorial ad that ran in the Herald (outside of a Macy’s ad that ran in both dailies) was this:

 

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We plugged Peter Emerson O’Neil into the Googletron but nothing came up. Maybe he will now.

P.S. This house ad for the Globe’s Pulitzer probably belongs here too.

 

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Herald Again at a DisAdvantage (CVS Smokes-Free Edition)

February 6, 2014

The Boston Herald is a three-time loser in the advertising department today. Once again, the Boston Globe scoops up all the good ads, starting with this one from the new nonsmoking CVS.

 

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(The Herald has a news story about the chain’s move, but that’s all.)

Also in the stately local broadsheet, this media culpa from Neiman Marcus:

 

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Here’s a slightly more readable version:

 

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The hardsquinting staff gets why Neiman’s wouldn’t run that – or any – ad in the Herald. But CVS? What – only smokers read the Herald?

Regardless, this Puffs ad doesn’t soften the blow any either.

 

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The feisty local tabloid, no doubt, is reaching for the Kleenex.

 


For Once, Boston Globe at a DisADvantage

January 27, 2014

As the hard reading staff has noted on numerous occasions, it’s normally the Boston Herald that gets shortchanged in the full-page-ad department, especially in terms of advocacy ads.

But not today.

Page 11:

 

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The outfit that funded the ad, Alzheimer’s Impact Movement, describes itself as “a nonpartisan, nonprofit advocacy organization working in strategic partnership with the Alzheimer’s Association to make Alzheimer’s disease a national priority.”

And Ed Markey? He’s co-chair of the Congressional Task Force on Alzheimer’s Disease. So good idea to suck up to him, although not sure why the Herald is the place to do it.

Regardless, here’s another thing today’s Herald has that the Globe doesn’t: coverage of Chet Curtis’s wake yesterday.

 

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Nice coverage, unfortunate photos.

Finally, the Herald has also cornered the market on Romney Redux reporting, with the normally level-headed Kimberly Atkins speculating that two-time presidential loser Mitt Romney might go for the hat trick.

Oy.

So the feisty local tabloid goes two-for-three today. Better than average, yes?

 


Boston Herald – Once Again – at a DisADvantage

January 17, 2014

More ad-versity for the Boston Herald: Yesterday it was bypassed by two advertisers who took out full pages in the Boston Globe.

Ad #1 (page A8):

 

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Ad #2 (page A10):

 

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Neither ran in the funky local tabloid.

That’s a problem, yeah, Heraldniks?


Boston Herald at a Distinct DisADvantage

September 9, 2013

Here are some of the ads that ran in the Boston Sunday Globe.

 

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And here are their counterparts in Sunday’s Boston Herald.

 

 

 

 

 

That’s right – none of those ads ran in the feisty local tabloid.

Draw your own conclusions.