Wait! Boston GlobeSox Owner John Henry IS Gettin’ Cozier with Marty Walsh

June 29, 2014

To recap one more time again:

Last Wednesday, this full-page ad appeared in the Boston Globe:

 

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That got the headscratching staff to wondering who paid for Marty’s Mash Note to the Boston Public Schools. So we sent a note to the Boston Globe Foundation (see lower left in the ad) asking just that: Did Mayor Walsh (read: Boston taxpayers) foot the bill? Did the Globe Foundation? Did no one?

And here’s what Globe lifer Ellen Clegg replied:

The Globe Foundation donated the ad to the Boston Public Schools pro bono, as a public service. When we get a request for support from organizations that fit the Foundation’s mission, we work with the Globe’s advertising department to donate pro bono print ads in space that would normally go to unpaid “house ads.” It’s a great way to engage with the community. Other recent examples of pro bono ads include the One Fund and the MLK Summer Scholars Program, which the Foundation co-sponsors with John Hancock.

 

(The hardquizzing staff followed up with an email that asked Ms. Clegg these questions: 1) When you donated the ad to the Boston Public Schools, did you know it would take the form of a letter from Mayor Walsh? 2) Who did the creative/production of the ad? 3) Given the ad’s content, did you have any concerns that it would look like you donated the ad not to the BPS but to Mayor Walsh, appearing to compromise the Globe’s arm’s-length relationship with him?

(We have yet to hear back.)

Meanwhile, as the redoubtable Dan Kennedy pointed out to us, the redoubtable Dan Kennedy pointed us to this piece in Commonwealth Magazine, where it seems to us Ms. Clegg told a very different story to CommonWealth Magazine (which, frankly, came late to the party):

Globe Foundation gives full-page ad to Walsh

Mayor approached CEO Sheehan for space

THE BOSTON GLOBE FOUNDATION donated a full-page ad in Wednesday’s newspaper to Boston Mayor Marty Walsh so he could thank the staff of the Boston Public Schools at the close of the school year.

Ellen Clegg, who heads the foundation, said the mayor personally asked Globe CEO Mike Sheehan for the ad space and the foundation provided it because the message was in keeping with the organization’s focus on education and literacy.

 

Yes, well, Ms. Clegg might want to focus on her own message(s). Clearly, she gave us a mere bag of shells.

Wish you hadn’t done that, Ms. Clegg. Makes a fella lose all faith in himself. (See 4:45)

 

 

The hardreading staff will call Ms. Clegg tomorrow and try to clarify all this, because turning your newspaper into a mayoral Make a Wish fund is a lot different from “donating an ad to the Boston Public Schools.”

But don’t hold your breath.


Is Boston GlobeSox Owner John Henry Gettin’ Cozier with Marty Walsh? (Globe Response Edition)

June 27, 2014

To recap:

On Wednesday, this full-page ad appeared in the Boston Globe:

 

Screen Shot 2014-06-25 at 1.10.20 PM

 

That got the headscratching staff to wonder, Who picked up the tab for Marty’s Mash Note to the Boston Public Schools?

So we sent a note to the Boston Globe Foundation, whose logo appears lower left, asking if they could tell us if Mayor Walsh (read: Boston taxpayers) paid for the ad space or the Globe Foundation did or if any money changed hands at all.

And here’s the reply we received from Globe stalwart Ellen Clegg:

The Globe Foundation donated the ad to the Boston Public Schools pro bono, as a public service. When we get a request for support from organizations that fit the Foundation’s mission, we work with the Globe’s advertising department to donate pro bono print ads in space that would normally go to unpaid “house ads.” It’s a great way to engage with the community. Other recent examples of pro bono ads include the One Fund and the MLK Summer Scholars Program, which the Foundation co-sponsors with John Hancock.

 

Ms. Clegg graciously offered to talk with the hardquizzing staff and we have a call in to her.

As always, we’ll keep you posted.


Is Boston GlobeSox Owner John Henry Gettin’ Cozier with Marty Walsh?

June 26, 2014

As the hardreading staff has noted on numerous occasions, the relationship between Boston Globe/Red Sox owner John Henry and the City of Boston (read: Tom Menino) over the past several years became increasingly – and profitably – chummy, from Landsdowne Street air rights to Fenway Franks.

But this is something else entirely.

Yesterday, we posted this:

Marty Walsh Hates the Herald

Boston Mayor Marty Walsh has always struck the hardreading staff as deep-down a Boston Herald kind of guy. But you can’t tell by looking at the local dailies today.

Boston Globe, Page 9:

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Boston Herald: Nada thing.

Of course this logo lower left in the ad might explain that.

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Subsequently, the headscratching staff sent this email to the Boston Globe Foundation:

I produce the website It’s Good to Live in a Two-Daily Town and I read with interest Mayor Walsh’s full-page ad in today’s Globe. I also noticed that the Boston Globe Foundation logo was included lower left.

Can you tell me if Mayor Walsh paid for the ad space? Or if the Boston Globe Foundation did? Or if any money changed hands at all?

Thank you for your consideration.

Sincerely,
John R. Carroll

 

So far, we haven’t heard back from the Boston Globe Foundation.

But we do know it’s headed by Linda Pizzuti, a.k.a. John Henry’s Missus.

From Jason Schwartz’s The John Henry Emails in Boston Magazine:

When I got to chat briefly with Linda [Pizzuti, Henry’s wife] after the Chamber breakfast, she described her role at the paper as “evolving.” Is there any greater sense of what exactly her role will be yet?

Linda is fully engaged working on important issues for the Boston Globe. She is leading initiatives to activate our subscriber base connecting the Globe to the community. She is heading up the Boston Globe Foundation. And she serves on a number of internal committees that deal with real estate, circulation, social media and other business issues.

She was the driving force behind our recently launched Globe GRANT program, which gave our subscribers vouchers they are assigning to non-profit organizations for advertising space in the Boston Globe. This program has been very warmly received by charitable organizations and subscribers.

 

(Henry also writes in the exchange, “Mike [Barnicle] knows everyone worth knowing.” Huh.)

Anyway, we’re hoping to hear from the stately local broadsheet’s stately local do-gooders.

Did Marty Walsh (read: Boston taxpayers) pay for yesterday’s full-page ad? Did Linda Pizzuti? Mike Barnicle? Nobody?

Anyone at the Globe want to say?


GlobeSox Owner John Henry Buys Boston Herald!

September 29, 2014

The hardreading staff was cruising through the Boston Globe Sports section this morning and amid the final final farewells to the irreplaceable Number Two, Derek Jeter, Number Two (but not at Fenway Park), we came across this full-page ad.

 

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Our first thought: Yeah, thanks suckers.

Our second thought: Wonder if Boston GlobeSox owner John Henry ran the same ad in crosstown rival Boston Herald.

Oh yes he did.

 

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Good for him, eh?

Only question left: Will the fans be back?

Oh yes they will. Dan Shaughnessy notwithstanding.


Boston Globe Story a Free Ad for Fenway Advertiser

April 6, 2019

From our Boston GlobeSox desk

A sharp-eyed Two-Daily Town reader posted this on Facebook last night.

Wow, the Boston Globe has a story about a Red Sox commercial partner — a casino, no less — entering into a deal to put an ad on the left field wall (I refuse to call the edifice by its brand name.) And it comes with a picture of the new logo. Imagine that. How ever did the team owners convince the region’s dominant media outlet to run a piece on what is essentially a marketing deal that enriches the owners but means nothing to fans. Boy, that’s some pull, huh? ( The Globe, by the way, most recently ran an editorial opposing expanding casino gambling, a move that would hamper the Sox newest partner.  Hmm, wonder if [the] hard reading staff at “It’s Good to Live in a Two-Daily Town” took notice.)

 

Sure enough, this piece was sitting up like tee-ball on the Globe’s website.

Red Sox and MGM Resorts officials reveal additions at Fenway Park

The Green Monster has a new logo, just in time for the Red Sox home opener.

A large advertisement featuring MGM Resorts’ roaring lion trademark was unveiled at Fenway Park Friday, courtesy of a new partnership between the team and the casino giant.

“This is hallowed ground,” said Jim Murren, chief executive officer of MGM Resorts International. “The fact that Fenway Sports is willing to work with us is humbling.”

 

Yeesh.

The story also flacks “an array of new concession snacks, renovations to the press box and player clubhouses, and augmented-reality capabilities for the MLB Ballpark app, which will allow fans to roam the stadium with their phones, scan certain objects, and see them come to life.”

Two things to note:

1) Nowhere in that piece – or in the print version – is it disclosed that the Boston Globe is owned by Red Sox owner John Henry.

2) The piece was written by a Globe correspondent – not a staffer – who is presumably blameless in this matter and so will go unnamed.

But the correspondent’s editors – they’ve got some ‘splaining to do, no?


John Henry to Boston Herald: Drop Dead

October 3, 2016

Sure, David Ortiz’s Fenway Swan Song turned out to be (Not So) Sweet Caroline as the Sox lost five of their last six, but at least Big Papi got a sweet sendoff in the local dailies.

Sunday’s papers were a Papipalooza of congratulatory ads, with both the Boston Globe and the Boston Herald publishing special Commemorative Sections.

Their front pages gave you a good idea of who was going to win the advertising sweepstakes in the Farewell to Big Arms.

 

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Notice that the Globe section is sponsored by Xfinity, while the Herald section is sponsored by nobody.

And notice the advertisers in the thirsty local tabloid: Catholic Memorial High School, Aria Trattoria, Sullivan Tire, Central Auto Team, Parker Professional Driving School, Modell’s Sporting Goods, and – our personal favorite – The Hamilton Collection.

 

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Nothing like a Laser-Etched Glass Sculpture to keep the the memories alive.

Crosstown at the Boston Globe, there was a different class of commemorative ads: New Balance, Mohegan Sun, University of Massachusetts, and – remarkably – the Isabella Stewart Gardner Museum.

 

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Not to mention ads from Herb Chambers, Dunkin’ Donuts, Sleepy’s, Miltons, Granite City, and, of course, Xfinity.

No surprise there: That high/low advertising split runs pretty much true to form for the local dailies.

But here’s where it gets interesting:

Boston GlobeSox owner John Henry ran this ad in Sunday’s Globe Sports section.

 

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Close-up for the copy-impaired:

 

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The thing is, Henry did not run the same ad in the Herald, even though that would have been the right (and inexpensive) thing to do.

Bad form, Mr. GlobeSox. Bad form.


Boston Globe Won’t Reveal Groups That Got Free Ads

March 8, 2016

As the hardreading staff noted the other day, the Boston Globe’s GRANT program, which is headed by Boston GlobeSox owner John Henry’s wife Linda Pizzuti and which “enables readers to support New England’s non-profits by choosing which ones are given free advertising space in The Boston Globe,” has always struck us as more sizzle than steak.

After its launch two years ago, the program pretty much dropped off our radar screen – until last week, when Thursday’s edition of the Globe featured this ad for Boston Catholic Appeal (which ranks #160 on the GRANT Nonprofit Leaderboard with a whopping $255 in GRANT Vouchers – hardly enough to pay for the two column (3.79″) x 3″ ad).

 

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It struck us that we hadn’t really seen many GRANT ads over the past two years, so we wrote to the GRANT folks and asked if there might be a list of groups who received free Globe advertising in exchange for their vouchers.

Today we received this reply from a marketing coordinator in the Globe’s Circulation department:

Thanks for reaching out to us here at GRANT! If you would like information about a certain non-profit, then please let me know. I am not at liberty to send a list of all the organizations, dates and examples. Thanks.

 

Always loved that “not at liberty” formulation; we’ve used it ourselves on more than one occasion.

Regardless, in this case it means mind your own business.

In our research travels checking the GRANT program out, we did notice a couple of non-profits – the Massachusetts Horticultural Society and Project Bread – that had issued pleas to their members to participate in the voucher system. (No doubt there are others who did the same – those are just the two we saw.)

They’re our next stop on this madcap adventure. As always, we’ll keep you posted.


The Boston Globe’s Come-to-Jesus GRANT Grant

March 6, 2016

As the hardreading staff has previously noted, there’s something hinkey about the Boston Globe’s GRANT program.

GRANT – which stands for Globe Readers And Non-profits Together – “enables readers to support New England’s non-profits by choosing which ones are given free advertising space in The Boston Globe.”

The initiative debuted two years ago with this full-page ad in the stately local broadsheet.

 

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That would be Linda Pizzuti Henry, wife of Boston GlobeSox owner John Henry.

Whatever.

From FAQs:

How does it work?
1. If you are a Globe subscriber, you will receive a GRANT voucher via mail or email.
2. Select a New-England-based 501(c)(3) you are passionate about. Click here to view last year’s selected charities.
3. Go to BostonGlobe.com/GRANT by April 30, 2016 to submit your voucher on behalf of your favorite non-profit organization. (You will need your Subscriber Number.)
If you received a mailed voucher: Write the name and address of your charity on your voucher and mail it to The Boston Globe using the envelope provided by April 30, 2016
4. Stay up-to-date on all non-profits that were selected by visiting our 2016 Leaderboard

 

The GRANT grants resurfaced a few days ago with this pitseleh ad in the Globe’s Thursday edition (see middle left).

 

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For the pitseleh-impaired:

 

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Interesting, since Boston Catholic Appeal comes in at #160 on the GRANT Nonprofit Leaderboard with a whopping $255 in GRANT Vouchers.

 

 

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By the way, 2 Corinthians 9:7 says this:

Each of you should give what you have decided in your heart to give, not reluctantly or under compulsion, for God loves a cheerful giver.

 

Clearly, the Boston Globe loves a cheerful giver as well.

At least one of them.

There are hundreds of non-profits listed on the 2016 Leaderboard with “GRANT Vouchers Redeemed” amounts ranging from $8,595 to $25. The rules for redeeming vouchers are these:

What are the redemption rules and restrictions?
• All awarded ads must include a GRANT header/footer (this will be provided).
• Non-profits will be asked to report the impact of their GRANT ads.
• Organizations will have until April 2017 to use awarded ad space.
• GRANT ads may not run with a paid campaign.
• Organizations with smaller redemption amounts will have a dedicated contact who will help them order and (if necessary) write their ad.
• Existing advertisers may not use earned ad space in place of previously scheduled campaigns.
• Paid ads will run first.
• GRANT ads may not appear on the front page, on inserts, or in the Globe Magazine.

 

And this: “Non-profits who have been selected by a minimum of seven subscribers but who have not earned enough to receive a stand-alone ad will appear in a full-page non-profit directory ad.”

Here’s the thing: The hardreading staff gets the Globe every day, and we can’t recall ever seeing a GRANT ad before. Which doesn’t mean none have run. But which does mean we’re gonna ask.

Keep you posted as always.


Useless Boston Herald Still AWOL on Globe Meltdown

January 7, 2016

The hardreading staff has been thoroughly flummoxed by the Boston Herald’s recent abdication of its sacred duty to pummel crosstown rival Boston Globe on any and all occasions.

And what an occasion the stately local broadsheet has presented in its current inability to deliver its print edition to vast swaths of home subscribers.

An inability, by the way, the lately local broadsheet is now kind of hiding.

Start with this now-routine note on the Globe’s homepage.

 

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Click on the ConsumerUpdate link inside the box and you get the Member Center Login. Click on the Note to subscribers above the box and you get this:

 

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Click on that ConsumerUpdate link and you finally get to the tough luck towns du jour.

 

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Today’s unlucky number of “delivery delay” zip codes: 100.

The whole runaround is just lame.

But the fraidy local tabloid is even lamer, because it continues to ignore the Globe delivery meltdown. Not to mention ignoring Boston GlobeSox owner John Henry’s hot little tweet yesterday about a piece by the Unsinkable Emily Rooney at WGBH News (note the Update at bottom).

 

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Don’t think we’ve heard the end of this one yet. But don’t bother checking the Herald about it.


Boston.comedy: Boehnheaded Post Is Double Trouble for Globe Media Website

January 15, 2015

Boston Globe Media Partners should launch a new vertical – maybe Clux.com? – to house all their apologies for the Globe’s kissing’ cousin, Boston.com.

You’d think – after the t-shirt hit the fan the other week – there’d be some kind of moratorium on Boston.commentary down at Morrissey Boulevard. No such luck. Yesterday one of the Boston.comics posted a piece with the headline “Would Anyone Have Noticed if Bartender Succeeded in Poisoning John Boehner?”

It included this piece of sparkling wit (via Politico’s Hadas Gold):

The question is: Would anyone have noticed? Stories about Boehner’s drinking have circulated for years. His drinking inspired a blog called DrunkBoehner, and in 2010 he brought booze back to Washington. Had he been poisoned as planned, perhaps his pickled liver could have filtered out the toxins.

 

That led to this media culpa at Boston.com:

Last night, an opinion piece was published on Boston.com that has since been adjusted to what you’ll see below. The original column made references to Speaker Boehner that were off-color and completely inappropriate. It reflected the opinions of one of our writers; what it did not reflect, by any standards, were the site’s collective values. Rather than remove any reference to it or pretend it didn’t happen, we are handling with transparency and self-awareness. We are sorry, and we will do better. –Corey Gottlieb, General Manager, Boston.com

 

Right – “adjusted.” There’s also this: “Editor’s note: A previous version of this article made an unsubstantiated reference to the health of Speaker Boehner.”

Geez – any way they could have been a little vaguer?

Regardless, it was mother’s milk to the frisky local tabloid, which piled on with this high-priced spread (special bonus Inexplicable Green Numbers!):

 

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The Globe, for its part, featured this blandish piece in today’s Metro section.

Look for Boston GlobeSox owner John Henry to lob a neutron bomb at Boston.com. When the dust settles, he might want to consider these recommendations from the redoubtable Dan Kennedy. Just for starters.