Boston Herald Subscription: Biggest. Waste. Ever.(VII)

May 23, 2014

As one of the 17 home subscribers the Boston Herald boasts, the hardreading staff has drastically reduced its expectations of the local daily. But the paper has failed to clear even that low bar. Actually it failed to jump at all today.

The foisty local tabloid told us it had “printing problems” last night. But of course the Herald has printing problems every night, BECAUSE ITS PRINTER IS ALSO ITS CROSSTOWN RIVAL.  So for the most part either 1) the Herald’s early edition gets printed – what? – 24 hours in advance, or 2) it doesn’t get printed at all.

Neither of those fates, unsurprisingly, is ever visited upon the Boston Globe.

Regardless, here’s the front page that did not land at the door of the Global Worldwide Headquarters this AM.

 

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Sleepy’s, eh? Sounds about right.

 

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Boston Herald Subscription: Biggest. Waste. Ever. (VI)

May 19, 2014

As the hardlyreading staff noted this past weekend, our front porch failed to nestle a Boston Herald delivery either Friday or Saturday.

But yesterday the twicey local tabloid tried to make up for it by delivering two copies of the Sunday edition.

Page One of the first:

 

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Just for the record, Page One of the second:

 

Screen Shot 2014-05-19 at 1.31.45 AM

 

Okay, we’re done now.

 


Boston Herald Subscription: Biggest. Waste. Ever. (V)

May 17, 2014

From our Tab-void desk

As one of the 17 home subscribers to the Boston Herald, the hardreading staff has exceedingly low expectations in terms of quality of service.  But the heisty local tabloid has hit new lows this week.

Yesterday: No paper. “Printing problems,” they said. (What – Howie ran out of crayons?) But, the nice lady assured us, they’d include it with today’s delivery.

Today: Forget two – we got no Heralds this morning.  But we did get Barron’s. (Your head scratch goes here.)

Front page:

 

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Just for the record, front page of today’s Herald that we never got:

 

Screen Shot 2014-05-17 at 1.47.37 PM

 

Yeah. Whatever.

 


Boston Herald Subscription: Biggest. Waste. Ever. (IV)

March 16, 2014

As the splendid readers of Two-Daily Town might remember, the hardreading staff is one of 17 home subscribers (a.k.a. The Few. The Proud. The Idiots) the Boston Herald boasts.

Consequently, here’s the front page of the fusty local tabloid that hit our porch this morning (tip o’ the pixel to the Missus).

 

IMG_2993

 

Right: All sports, all the time.

By contrast, here’s the front page of today’s Boston Globe.

 

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Exactly.

A later edition of the Herald did feature this front page, but the corn was off the cob by then. 

 

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We can’t wait until the Globe starts printing its papers  – and the Herald’s – in Millbury (see Dan Kennedy’s piece here). At that point the Sunday Herald will likely roll off the presses sometime Friday afternoon.

Fusty, indeed.

 


Boston Herald Subscription: Biggest. Waste. Ever. (III)

October 31, 2013

Well the halfreading staff just got another call from the Heraldniks (rhymes with nudniks) who told us yes, we would not get the Boston Herald delivered to our home today. We should get it tomorrow, though.herald-zap

But good news! As subscribers we have free access to the fusty local tabloid’s E-Edition.

Hey, tell us something we don’t know. As the splendid readers of Two-Daily Town are likely aware, we often find the digital version of the Herald useful.

But – news flash! – we take the paper because we prefer reading it in print form.

Apparently we’ll be doubling our pleasure tomorrow.


Boston Herald Subscription: Biggest. Waste. Ever. (II)

October 31, 2013

From our Or You Could Just Set Your Money on Fire desk

Call us the halfreading staff today. Earlier this morning we got a call from a Heraldnik saying the fusty local tabloid was experiencing printing problems so we might get our home-delivered copy of the Boston Herald this afternoon or maybe (and more likely, we’re guessing) along with tomorrow’s edition.

Seriously? Then again, we have had these kinds of problems before.

Just for the record, here’s Page One of today’s Boston Herald (via their E-Edition):

 

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And in the interest of fairness, here’s the Boston Globe’s front page:

 

Screen Shot 2013-10-31 at 12.43.57 PM

 

That one we got at home.


Boston Herald Subscription: Biggest. Waste. Ever.

October 21, 2013

From our Or You Could Just Set Your Money on Fire desk

The hardreading staff had a neighbor some years ago who objected to our Boston Herald home subscription on the grounds that a Herald on our front porch “reduced property values.”

Yeesh.

But now we’re wondering about the value of the Herald itself.

Page One of Sunday’s home-delivered feisty local tabloid:

 

IMG_2453

 

Sports section Page One:

 

IMG_2447

 

(Photos courtesy of the Missus)

Sure, later editions (and the electronic edition) of the Herald sported this front page:

 

Screen Shot 2013-10-21 at 12.26.46 AM

 

But that didn’t do the hardreading staff any good.

The thing is, as home subscribers we’re the guaranteed money for the fusty local tabloid. And all 17 of us are getting lousy value for the dollar.

The hardreading staff, for one, is not happy.


Herald’s Boston/LA Byline Bakeoff a Big Baseball Bust

October 25, 2018

Taking a cue from the Boston Globe’s Home/Away feature that matches up Globe columnist Christopher Gasper with a columnist from the hometown paper of that week’s Patriots opponent, the Boston Herald ran this on page 2 of Tuesday’s edition.

Good idea, if derivative. Tuesday’s columns were a compare ‘n’ contrast of the respective ballyards of the World’s Serious rivals, with Fenway holding the obvious edge.

But then yesterday Alexander wrote about the Bruins-Kings NHL rivalry, and Pelletier nattered on about Bobby Orr vs. Wayne Gretzky, which seemed more than odd to the headscratching staff.

And today?

 

 

 

Seriously? That’s just idiotic.

Of course, the columnists can’t write about what they should be – namely, last night’s baseball game – because the flimsy local tabloid is printed in East Jesus, Rhode Island around dinnertime the night before.

We’ll say it again.

Boston Herald Subscription: Biggest. Waste.Ever.


Boston Sunday Globe’s – Gasp! – Circulation Increase

October 9, 2018

So the hardreading staff was working its way through the Sunday papers when we came upon this notice on page 2 of the Boston Globe’s Ideas section.

 

 

One number that caught our eye was the Boston Sunday Globe print circulation increase from an average of 201,358 last year to 213,557 last month.

 

 

Next item of interest: The Globe’s paid digital subscriptions, which have risen to 111,680 according to this filing.

 

 

Problem is, Globe editor Brian McGrory has repeatedly stated that the paper needs to corral 200,000 digital subscribers to ensure its financial sustainability.

So half a loaf doesn’t quite make it, no?

Crosstown at the Boston Herald, on the other hand, the circulation news is downright dismal, as the Boston Business Journal’s Don Seiffert recently noted.

Boston Herald print circulation sees biggest drop in three years

The Boston Herald’s weekday print circulation saw a bigger drop in the first three months of 2018 compared to the previous quarter than it’s seen anytime in at least the past three years.

The newspaper’s weekday average print circulation fell to 40,914 during the first quarter of 2018, according to a report the Herald filed this week with the Alliance for Audited Media.

That’s a drop in circulation of nearly 3,200 subscribers — about 7.2 percent — from the fourth quarter of 2017. It marks the largest three-month decline in the paper’s weekday print circulation since at least 2015.

 

See our kissin’ cousins at One-Daily Town for further gory details.


Boston Herald Is Shaking Down Its Home Subscribers

September 14, 2018

As one of the up to several Boston Herald home subscribers, the hardreading staff just received a letter telling us that the costly local tabloid will very soon be even costlier.

Increase-their-nut graf:

The Boston Herald appreciates your readership and hopes you have been enjoying your subscription. This letter will serve as notice that effective 2018-10-04, your new weekly rate will be $11.00 for the subscription term you have selected. As a home delivery subscriber, your subscription includes access to our website and E-edition replica.

 

Quibble #1: The Boston Herald website is free to all.

Quibble #2: Even by our admittedly calcified mathematical skills, the new weekly rate equals $572 per annum. At said Herald website, anyone can subscribe to the print and digital editions for about $250 less.

 

 

Quibble #3: This particular paragraph in the letter.

All home delivery subscriptions will include up to 4 SPECIAL EDITIONS annually. Each SPECIAL EDITION will be between $1.75 to $9.99 depending on the SPECIAL EDITION. If you prefer not to receive these SPECIAL EDITIONS, you must call Customer Service at the number above to OPT OUT. If you do not OPT OUT, the SPECIAL EDITIONS will be automatically billed to your account and your SUBSCRIPTION TERM will be shortened. Subscribers will be charged Sunday rates for Thanksgiving Day home delivery.

 

Smart move, considering that “[r]esearchers have learned that options and services too often falter because they’re designed to depend on people taking some kind of action. Studies show that relying on inaction yields better results,” according to this Association for Psychological Science report.

As our kissin’ cousins at One-Daily Town have diligently chronicled, the Boston Herald’s owner, Digital First Media, is determined to strip the Herald like a car left overnight on the Cross Bronx Expressway.

Apparently, Digital First feels the same way about Herald subscribers.