Boston Globe Ad-vantage: Hillary and Hamas

July 23, 2014

From our Ad Hoc desk

Interesting confluence of ads in the Boston Globe today.

On page A6:


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And before you say, “Really, Hillary? Sam’s Club? Seekonk?” you should remember that Walmart/Sam’s Club sells a helluva lot of books every year.

Plus, it seems fitting that Madame Former Secretary should share an edition of the Globe with this ad (back page of the A section):


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Drive-’em-nuts graf:


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You’ll find the website for the alphabet-soup coalition here. The hardwatching staff will be interested to see if there’s a pro-Palestinian/anti-Israeli rejoinder in the stately local broadsheet tomorrow.

Meanwhile, crosstown at the Herald, ads (but not the two above) occupy roughly three of today’s first 30 pages. That’s hardly enough scratch to pay the Boston Herald Radio gerbils.

(To be sure graf comes next.)

To be sure, it’s mid-week mid-summer, but, man, they gotta be feeling some ad nauseum at the the thirsty local tabloid.

Boston Globe Has Crushing Ad-vantage Over Herald

January 18, 2015

As one of the up to 17 home subscribers to the Boston Herald, the hardreading staff naturally worries for the health of the feisty local tabloid. Especially since the paper’s Sunday circulation lags significantly behind the weekday circ, a reversal of the normal pattern for daily newspapers. Of course, the Herald is nothing if not abnormal.

Today’s edition of the Herald gives cause for even more alarm. The news section has only one full-page ad and the equivalent of maybe four more pages in bits and pieces. The Sports section  has even fewer. Talk about ad-nemic.

Crosstown at the Boston Globe, meanwhile, these large display ads appeared in the A section alone.

Two for Macy’s:


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One for Bloomie’s:


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And one for some anti-abortion outfit called Project Rachel:


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Oh, yes – plus about another dozen ads that total up to around six more paid pages.

And that’s not an especially good Sunday for the stately local broadsheet.

We know Bloomingdale’s is a stretch but, Hey! Macy’s! Show the thirsty local tabloid a little love, eh?

Round 2: Globe Still Has Ad-vantage in Menino Tribute Ads

November 3, 2014

The memorial ads for the Tom Menino keep rolling into the local dailies. And today the Boston Herald gets back in the pool with a pair of full-page ads.

Page 9:


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Page 19:


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Crosstown, the Boston Globe has both of those, plus this one (full page A5):


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And this one (quarter-page A9):


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The Herald will never catch up to the Globe in this category, but at least today the thirsty local tabloid didn’t get shut out. That’s something, anyway.

Ad-vantage Boston Globe in Tom Menino Tribute Ads

November 3, 2014

As the hardreading staff predicted the other day, the passing of Tom Menino has triggered a tornado of tribute ads honoring Mistah Mayah.

And it touched down in yesterday’s Boston Sunday Globe.

From front to back of the Globe’s A section.

Page One:


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Page Two:


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Page Five:


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Page Seven:


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Page Nine:


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Page 11:


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Page 13:


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Crosstown, the total number of Menino tribute ads in Sunday’s Boston Herald: Zero.

Big surprise, eh?

P.S. Amid all the Big J journalistic encomiums, here’s Tom Menino’s obit in the Globe’s real-people Death Notices.


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That also didn’t run in the Herald.

Boston Globe Gets Ad-vantage from MCCA

June 13, 2014

From our Late to the Party Line desk

The Massachusetts Convention Center Authority has a $1.1 billion plan to expand the Boston Convention and Exposition Center  (details/downside here), so it only makes sense to spend the taxpayers’ money to improve the MCCA’s image among . . . taxpayers.

Thus, this full-page ad in yesterday’s Boston Globe (it also ran on Tuesday), signed by all the usual suspects. Paul Guzzi, Pat Moscaritolo, Tom Glynn, – c’mon down!


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On neither day did the ad run in the Boston Herald.

But the feisty local tabloid had its revenge in today’s edition, which features this ad – exclusive!


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Ha! Take that, stately local broadsheet!

Meanwhile, memo to the MCCA: If you’re going to waste our money, at least waste it equally, yeah?



Globe Has Ad-vantage Over Herald in Tonight’s JFK/Jackie TV Bakeoff

November 11, 2013

Tonight C-SPAN debuts the latest installment in its First Ladies series: Jacqueline Kennedy. And both local dailies ran ads today promoting the program.

Boston Globe:


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Boston Herald:


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But go back to the Globe and you’ll also find this:


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Note the time: 9 pm for both programs. And note that PBS apparently thinks Herald readers don’t watch public broadcasting. Wonder what gave PBS that idea?

P.S. To prep for the JFK premiere, check out Adam Clymer’s  Page One piece in today’s New York Times.

Textbooks Reassess Kennedy, Putting Camelot Under Siege




WASHINGTON — The President John F. Kennedy students learn about today is not their grandparents’ J.F.K.

In a high school textbook written by John M. Blum in 1968, Kennedy was a tragic hero, cut down too soon in a transformative presidency, who in his mere 1,000 days in office “revived the idea of America as a young, questing, progressive land, facing the future with confidence and hope.”

By the mid-’80s, that heady excitement was a distant memory, and Kennedy a diminished one. A textbook written in 1987 by James A. Henretta and several colleagues complained of gauzy “mythologizing” about his tenure and said the high hopes he generated produced only “rather meager legislative accomplishments.”


Ouch. Maybe the PBS show will teach us something new.

Globe Has Staggering Ad-vantage Over Herald

November 3, 2013

Once the Boston Red Sox – sorry, World Series Champion Red Sox – took Game 6, flooded the clubhouse with bubbly, painted the town Red for the rest of Wednesday night, and rode the duck boats into MLB history, it was all over but the touting.

Enter today’s Boston Globe 40-page Special Commemorative Section, which is one giant duck boat for advertising.

Representative sample:


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The ads come in three categories: bearded, beardless, and merchandise-hawking.

The bearded:

Mohegan Sun, Bank of America, Gosling’s Rums (“Official Rum of the Red Sox” – who knew?), Sullivan Tire, Budweiser, Fidelity, TD Garden, The Beaches of Fort Myers and Sanibel, Museum of Fine Arts, jetBlue, People’s United Bank

The beardless:

Dunkin’ Donuts, Village Automotive Group, Pepsi, Boston Celtics, Mayor Menino/Parade Sponsors, NESN, Wagner Team of Auto Stores, New Balance, Boston College Athletic Department, Roche Bros., Boston Ballet, Mapfre/Commerce Insurance, MLB, Stop & Shop, Showcase Cinema Deluxe, Xfinity


Bob’s Stores, Caseworks International (“Officially Licensed MLB Tall Mirror Back Baseball Display and the Rawlings Official World Series Baseball”), Bradford Exchange (truly awful 30-ounce stoneware stein), Boston Globe (two ads for books ‘n’ collectibles), Dick’s Sporting Goods, Macy’s

The hardcounting staff tallies 34 ads of various sizes, over half of them full pages.

Crosstown at the Boston Herald, the ad count is . . .


Xfinity again.


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Sullivan Tire with a new one.


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Bradford Exchange with a new one.


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Bradford Exchange with the same awful one.


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That’s it.

If the Globe/Herald Daily Bakeoff were a prizefight, they’d stop it.

Herald Retakes Memorial Ad-vantage from Globe

May 7, 2013

When we last chronicled the Marathon-bombings-related advertising in the local dailies, the Boston Globe was the clear favorite, two ads to none over the Boston Herald.

Especially notable was this ad from the Newbury Street League and the Buck – sorry, Back Bay Association.


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Notable because it seemed a serious snubbing of the feisty local tabloid by the tony local retail set.

Today, however, the Herald stands tall in the ad department, a page-and-a-half strong:


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And, interestingly, there’s this feature in today’s Herald as well:


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Coincidence? We think not.

Globe Still Has Memorial Ad-vantage Over Herald (‘Buck’ Bay Association Edition)

May 6, 2013

The post-Boston Marathon bombings ads continue to gravitate toward our stately local broadsheet.

For starters, the Boston Sunday Globe featured this half-page ad:


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Topping that was this full-page ad in the same edition:


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Notice the sponsors: The Buck – sorry, Back Bay Association and the Newbury Street League.

Funny, but neither ad ran in Sunday’s Boston Herald.

The feisty local tabloid might want to look here for the reason.

Herald (At Last!) Has Memorial Ad-vantage Over Globe

April 30, 2013

After eating its crosstown rival’s dust for two weeks, the Boston Herald finally got more love on the tribute advertising front than the Globe. All the stately local broadsheet has today is this quarter-page ad from Boston Sports Clubs:


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The feisty local tabloid, on the other hand, has this full-page ad from the Greater Boston Chamber of Commerce:


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Chalk one up for the little guy, eh?