Mass. Mayors Put Boston Herald at DisADvantage

December 10, 2015

As the hardreading staff has repeatedly pointed out, the Boston Herald rarely gets any love from groups or individuals running full-page advocacy or tribute ads, virtually all of which wind up exclusively in the Boston Globe.

Exhibit Umpteen, from today’s edition:

 

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Copy close-up:

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Ad sponsor AJC Boston apparently doesn’t believe that Herald readers are interested in 57 municipal leaders “[taking] a stand and [speaking] out against an ancient hatred that once again is raging in places around the globe.”

So once again the thirsty local tabloid goes without.

Huh.

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Sunday Boston Herald at Super (Bowl) DisADvantage

February 12, 2017

One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.

 

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The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.

 

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All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.

Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.

 

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The not-so-special section features just four Pats-related ads, starting with this must-have.

 

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There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.

Collect them all! Trade them with your friends!

And feel just a little bad for the thirsty local tabloid.


Boston Herald at a Medical DisADvantage

July 22, 2015

As you splendid readers no doubt already know, Massachusetts General Hospital has topped this year’s U.S. News and World Report rankings after being relegated to second place for the past two years.

 

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Now that Mass General has been restored to its former glory, it’s all over but the touting. Joining in the celebration is this full-page ad in today’s Boston Globe.

 

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Crosstown at the Boston Herald, no love from the Kraft Family. But the Herald did have this quarter-page ad exclusive.

 

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Of course, the Herald is one of the sponsors, so the ad – like the concerts – is free.

Hey, can’t have everything. Or in the case of the thirsty local tabloid, much of anything.


Herald Again at a DisAdvantage (CVS Smokes-Free Edition)

February 6, 2014

The Boston Herald is a three-time loser in the advertising department today. Once again, the Boston Globe scoops up all the good ads, starting with this one from the new nonsmoking CVS.

 

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(The Herald has a news story about the chain’s move, but that’s all.)

Also in the stately local broadsheet, this media culpa from Neiman Marcus:

 

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Here’s a slightly more readable version:

 

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The hardsquinting staff gets why Neiman’s wouldn’t run that – or any – ad in the Herald. But CVS? What – only smokers read the Herald?

Regardless, this Puffs ad doesn’t soften the blow any either.

 

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The feisty local tabloid, no doubt, is reaching for the Kleenex.

 


Boston Herald – Once Again – at a DisADvantage

January 17, 2014

More ad-versity for the Boston Herald: Yesterday it was bypassed by two advertisers who took out full pages in the Boston Globe.

Ad #1 (page A8):

 

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Ad #2 (page A10):

 

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Neither ran in the funky local tabloid.

That’s a problem, yeah, Heraldniks?


Boston Herald at a Distinct DisADvantage

September 9, 2013

Here are some of the ads that ran in the Boston Sunday Globe.

 

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And here are their counterparts in Sunday’s Boston Herald.

 

 

 

 

 

That’s right – none of those ads ran in the feisty local tabloid.

Draw your own conclusions.

 


Herald Once Again DisADvantaged

June 28, 2013

Why do advertisers keep snubbing Boston Herald readers?

Today this open letter to the Boston Bruins and the City of Boston appeared in the Boston Globe.

 

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Here’s the text of the letter, which is signed by Rocky Wirtz, Chairman of the Wirtz Corporation and Owner of the Chicago Blackhawks, and Blackhawks President & CEO John McDonough:

Hockey is a tough game. As impressed as we were by the strength, talent, and competitive spirit of the Boston Bruins on the ice, we were deeply touched by what happened off the ice. Rarely have we experienced the hospitality you afforded us throughout the playoff series between two incredibly gifted teams.

On behalf of the Chicago Blackhawks organization and the entire Wirtz Corporation, we want to personally express our heartfelt appreciation to your city, the Bruins organization, and especially the citizens of Boston for the remarkable welcome you showed our team and the many Chicagoans who visited.

From Boston’s political leadership to every member of the Bruins organization; from the players to the people on the streets, you demonstrated respect, good sportsmanship, and a genuine love for the great game of hockey.

Like the rest of the world, Chicagoans have been reminded in recent days of Boston’s strength. Please know we tip our hat to your city’s big heart and gracious spirit. You lead by example and have set the bar very high for others to follow.

 

So – all those hockey fans/readers of the feisty local tabloid got the same message, eh?

Nope. The message they got was, well, nuthin’. You get nuthin’.

This is the second time this week Herald readers got that message. As the hardreading staff noted, this memorial ad for Lt. Stephen F. Minehan, the Boston firefighter who died in a Charlestown warehouse blaze 19 years ago – this ad ran twice in Monday’s Globe, and no times in the Herald.

 

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We asked the folks at Pyramid Hotel Group, which owns that Marriott at Tudor Wharf, why it ran twice in the Globe but not in the Herald. No one addressed the latter part, but regarding the double play in the Globe one executive said, “It wasn’t intentional.” So the Globe made a mistake? “We’ll have to wait and see when the bill comes in. But I don’t think it was on purpose.”

An advertising executive at the Globe failed to answer our calls. We’re not holding our breath.


Super Bowl CongrADulations Spike Boston Herald

February 5, 2019

From our never-ending Local Dailies DisADvantage desk

In the wake of the New England Patriots’ victory in Stupor Bowl LIII, yesterday’s editions of the Boston dailies marked Celebration Day for the six-time champions.

Begin with the Boston Globe, where the Kraft Family bought page 3 of the Score section.

 

 

From there the congradulations took an oddly retail turn, starting with this sort of oblique Hood full page.

 

 

Next up was this 7-Eleven full page ad offering some Hangover Relief Specials.

 

 

Representative copy:

 

 

And then the back page of Score, brought to you by Pepsi, the Official Soft Drink of the New England Patriots and Super Bowl LIII.

 

 

Yes, that is the Chris Hogan of six targets, zero receptions, and zero yardage in the Big Game. But why get technical about it.

Finally, the A section of the Globe featured this full-page shoutout from Bank of America.

 

 

Of all the ads above, only that last one ran in the Boston Herald.

Today it’s a different story – it’s Tchotchke Day in the local dailies! Here’s a sample of the Patsabilia you can find in today’s Globe.

 

 

And here’s what the Herald is offering.

 

 

Not for nothing, but the hardreading staff gravitates toward the Levitating Football.

One final, poignant note: The thirsty local tabloid, after being passed over by so many advertisers yesterday, was finally reduced to running a congratulatory ad from . . . “the entire staff at the Boston Herald.”

 

 

That’s just, well, sad.


National Grid Gives Globe the Ad, Herald the Air

November 13, 2018

From our ever-expanding Local Dailies DisAdvantage desk

The four-month National Grid lockout of over 1,200 union gas workers has not only cost the state 1) millions in lost tax revenue and 2) more than $13 million in unemployment benefits according to this WCVB report, it’s also cost the company tens of thousands of dollars for this full-page ad in today’s Boston Globe.

 

 

(Gas Workers Must Be Nuts graf goes here)

Something the ad failed to note: There’s movement at the State House to “force National Grid to restore health benefits to all locked out workers until contract talks are resolved,” according to WCVB’s report. That could ratchet up the cost of the lockout for the gas company.

Something National Grid failed to note: There are two dailies in this town. Boston Herald readers also have a nickel in this quarter. Time to give the thirsty local tabloid some love, eh?


Columbia Gas: No One in Lawrence Reads the Herald

October 4, 2018

Columbia Gas, which oversaw the destruction of roughly 80 homes; the death of Leonel Rondon, a student at Phoenix Charter Academy; over two dozen injuries; and the disruption of thousands of other lives, promises to restore service to Lawrence, Andover, and North Andover by November 19th.

But . . .

The company is also hedging its bets, as yesterday’s full-page Boston Globe ad from Columbia Gasbag Joe Hamrock indicates.

 

 

Nuts to deadlines graf.

 

 

Notice first that Columbia Gas is outsourcing part of its responsibility for the recovery to “local, state and federal officials and other dedicated people and organizations.”

Also notice that there’s no mention of the November 19th deadline.

Also also notice that the ad did not run in the Boston Herald, yet another example of Boston institutions overlooking the thirsty local tabloid.

No wonder we’re destined to be a One-Daily Town.

P.S. It’s entirely coincidental that this is the front page of today’s Herald

 

 

and this is Metro Page One of the Globe.

 

 

 

Entirely.