Sunday Boston Herald at Super (Bowl) DisADvantage

February 12, 2017

One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.

 

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The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.

 

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All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.

Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.

 

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The not-so-special section features just four Pats-related ads, starting with this must-have.

 

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There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.

Collect them all! Trade them with your friends!

And feel just a little bad for the thirsty local tabloid.


Verizon Workers at a DisADvantage in Union Dustup

April 15, 2016

As the hardreading staff has previously noted, telecom giant Verizon has been wallpapering the Boston Globe (but not the Boston Herald) with this full-page ad questioning why union workers are striking over cuts in healthcare and pension benefits.

 

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Yesterday, Verizon doubled down with two ads in the $tately local broadsheet: The one above, and this one.

 

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And the response from the striking Communications Workers of America/International Brotherhood of Electrical Workers?

Nada.

Same today: Verizon two ads, workers none.

Dumb.


Mass. Mayors Put Boston Herald at DisADvantage

December 10, 2015

As the hardreading staff has repeatedly pointed out, the Boston Herald rarely gets any love from groups or individuals running full-page advocacy or tribute ads, virtually all of which wind up exclusively in the Boston Globe.

Exhibit Umpteen, from today’s edition:

 

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Copy close-up:

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Ad sponsor AJC Boston apparently doesn’t believe that Herald readers are interested in 57 municipal leaders “[taking] a stand and [speaking] out against an ancient hatred that once again is raging in places around the globe.”

So once again the thirsty local tabloid goes without.

Huh.


Boston Herald at a Medical DisADvantage

July 22, 2015

As you splendid readers no doubt already know, Massachusetts General Hospital has topped this year’s U.S. News and World Report rankings after being relegated to second place for the past two years.

 

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Now that Mass General has been restored to its former glory, it’s all over but the touting. Joining in the celebration is this full-page ad in today’s Boston Globe.

 

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Crosstown at the Boston Herald, no love from the Kraft Family. But the Herald did have this quarter-page ad exclusive.

 

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Of course, the Herald is one of the sponsors, so the ad – like the concerts – is free.

Hey, can’t have everything. Or in the case of the thirsty local tabloid, much of anything.


Herald Again at a DisAdvantage (CVS Smokes-Free Edition)

February 6, 2014

The Boston Herald is a three-time loser in the advertising department today. Once again, the Boston Globe scoops up all the good ads, starting with this one from the new nonsmoking CVS.

 

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(The Herald has a news story about the chain’s move, but that’s all.)

Also in the stately local broadsheet, this media culpa from Neiman Marcus:

 

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Here’s a slightly more readable version:

 

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The hardsquinting staff gets why Neiman’s wouldn’t run that – or any – ad in the Herald. But CVS? What – only smokers read the Herald?

Regardless, this Puffs ad doesn’t soften the blow any either.

 

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The feisty local tabloid, no doubt, is reaching for the Kleenex.

 


For Once, Boston Globe at a DisADvantage

January 27, 2014

As the hard reading staff has noted on numerous occasions, it’s normally the Boston Herald that gets shortchanged in the full-page-ad department, especially in terms of advocacy ads.

But not today.

Page 11:

 

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The outfit that funded the ad, Alzheimer’s Impact Movement, describes itself as “a nonpartisan, nonprofit advocacy organization working in strategic partnership with the Alzheimer’s Association to make Alzheimer’s disease a national priority.”

And Ed Markey? He’s co-chair of the Congressional Task Force on Alzheimer’s Disease. So good idea to suck up to him, although not sure why the Herald is the place to do it.

Regardless, here’s another thing today’s Herald has that the Globe doesn’t: coverage of Chet Curtis’s wake yesterday.

 

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Nice coverage, unfortunate photos.

Finally, the Herald has also cornered the market on Romney Redux reporting, with the normally level-headed Kimberly Atkins speculating that two-time presidential loser Mitt Romney might go for the hat trick.

Oy.

So the feisty local tabloid goes two-for-three today. Better than average, yes?

 


Boston Herald – Once Again – at a DisADvantage

January 17, 2014

More ad-versity for the Boston Herald: Yesterday it was bypassed by two advertisers who took out full pages in the Boston Globe.

Ad #1 (page A8):

 

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Ad #2 (page A10):

 

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Neither ran in the funky local tabloid.

That’s a problem, yeah, Heraldniks?


Boston Herald at a Distinct DisADvantage

September 9, 2013

Here are some of the ads that ran in the Boston Sunday Globe.

 

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And here are their counterparts in Sunday’s Boston Herald.

 

 

 

 

 

That’s right – none of those ads ran in the feisty local tabloid.

Draw your own conclusions.

 


Herald Once Again DisADvantaged

June 28, 2013

Why do advertisers keep snubbing Boston Herald readers?

Today this open letter to the Boston Bruins and the City of Boston appeared in the Boston Globe.

 

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Here’s the text of the letter, which is signed by Rocky Wirtz, Chairman of the Wirtz Corporation and Owner of the Chicago Blackhawks, and Blackhawks President & CEO John McDonough:

Hockey is a tough game. As impressed as we were by the strength, talent, and competitive spirit of the Boston Bruins on the ice, we were deeply touched by what happened off the ice. Rarely have we experienced the hospitality you afforded us throughout the playoff series between two incredibly gifted teams.

On behalf of the Chicago Blackhawks organization and the entire Wirtz Corporation, we want to personally express our heartfelt appreciation to your city, the Bruins organization, and especially the citizens of Boston for the remarkable welcome you showed our team and the many Chicagoans who visited.

From Boston’s political leadership to every member of the Bruins organization; from the players to the people on the streets, you demonstrated respect, good sportsmanship, and a genuine love for the great game of hockey.

Like the rest of the world, Chicagoans have been reminded in recent days of Boston’s strength. Please know we tip our hat to your city’s big heart and gracious spirit. You lead by example and have set the bar very high for others to follow.

 

So – all those hockey fans/readers of the feisty local tabloid got the same message, eh?

Nope. The message they got was, well, nuthin’. You get nuthin’.

This is the second time this week Herald readers got that message. As the hardreading staff noted, this memorial ad for Lt. Stephen F. Minehan, the Boston firefighter who died in a Charlestown warehouse blaze 19 years ago – this ad ran twice in Monday’s Globe, and no times in the Herald.

 

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We asked the folks at Pyramid Hotel Group, which owns that Marriott at Tudor Wharf, why it ran twice in the Globe but not in the Herald. No one addressed the latter part, but regarding the double play in the Globe one executive said, “It wasn’t intentional.” So the Globe made a mistake? “We’ll have to wait and see when the bill comes in. But I don’t think it was on purpose.”

An advertising executive at the Globe failed to answer our calls. We’re not holding our breath.


Boston Herald Quarantined From Full-Page COVADS

April 5, 2020

From our Local Dailies DisADvantage desk

As the hardreading staff has noted numerous times, the Boston Herald has long been the wallflower at the local advertising dance.

And so it remains in the time of coronavirus.

To be sure, Kappy’s Fine Wine & Spirits has been a loyal customer lately with full-page ads like this one.

 

 

And Stop & Shop ran this thank you ad today.

 

 

But that’s pretty much it for the thirsty local tabloid.

Crosstown at the Boston Globe, though (wait – that doesn’t work any more since the Globe moved to State Street and the Herald moved to Braintree and anyway everyone’s working remotely so the hell with it) – the full-page ads are coming fast and furious.

Yesterday there was this ad from the Veterans Cannabis Project urging Gov. Charlie Baker (R-Bogart) to designate all adult-use Massachusetts cannabis dispensaries as essential services.

 

 

Auto magnate Herb Chambers also went full-page yesterday.

 

 

Today is even better for the stately local broadsheet. It got the Chambers ad again and the Stop & Shop thank you ad. But today’s edition also features this Blue Cross Blue Shield of Massachusetts ad.

 

 

Body copy:

And this Uber ad.

 

 

Body copy:

 

 

Memo to Blue Cross and Uber: Maybe next time send some of that love to the Herald as well.