Boston Herald Still the Thirsty Local Tabloid for Ads

May 4, 2016

From our Local Dailies DisADvantage desk

The Boston Herald has long been the venue of last resort for full-page ads of the advocacy/corporate image/memorial sort.

As it was yesterday, when the Herald was bypassed by two ads that ran in the Boston Globe.

First, this Boston suck-up ad from GE (which in this town stands for Got Everything.)

 

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Then, this Boston Ad Club full-page backpat honoring diversity in a town that has long hampered diversity.

 

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(To be fair graf goes here)

To be fair, yesterday’s Herald did feature this full-page bank ad.

 

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As well as this half-page Massachusetts tax amnesty ad.

 

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Neither of which ran in yesterday’s Globe.

Still, there’s no question that the Herald is an afterthought in the eyes of local advertisers.

Which makes it all the more interesting that the feisty local tabloid seems to enjoy better fiscal fitness than the stately local broadsheet, which is now desperately downsizing (tip o’ the pixel to the redoubtable Dan Kennedy at Media Nation) as it moves from its sprawling Morrissey Boulevard home to cramped quarters in Boston’s financial district.

So who’s really at a disadvantage, eh?

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EXTRA! Thirsty Local Tabloid Gets Ad Love!

June 25, 2015

From our Local Dailies DisADvantage desk

As the hardreading staff noted yesterday, the Boston Herald continues to be the wallflower at the local advertising dance.

Except today.

Lo and behold, occupying the entirety of page 9 was this ad, paid for by some outfit called the Coalition to Lower Energy Costs.

 

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Curious as always, we hied ourselves to the group’s website, which says this about the coalition:

The Coalition to Lower Energy Costs is a non-profit Massachusetts association of individual consumers, labor unions, larger energy consumers and institutions concerned about the threat to New England’s families and economy from skyrocketing natural gas and electric prices. The coalition advocates for the new infrastructure we need to give all of us access to an adequate natural gas supply and lower our energy cost. This will require substantial new pipeline capacity, including one new pipeline from western Massachusetts to Dracut.

 

Huh. We kind of assumed some natural gas companies might be involved. They could, of course, be those “institutions concerned about the threat to New England’s families and economy from skyrocketing natural gas and electric prices” the website mentions. The About Us page doesn’t say.

But WMUR’s redoubtable John DiStaso does in this piece.

Pro-gas pipeline group makes regional push with new TV ad

Coalition to Lower Energy cost has ties to Kinder Morgan energy firm

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MANCHESTER, N.H. —A group with ties to the proponents of the Northeast Energy Direct pipeline, proposed by the Kinder Morgan energy company, has begun advertising on WMUR and other television stations in New England.

The Coalition to Lower Energy Costs has purchased time to air an ad 30 times over two weeks on the New Hampshire’s largest television station at a cost of more than $70,000.

Anthony Buxton, a Maine-based attorney who is a leader of the coalition and also represents Kinder Morgan in a Maine Public Utilities Commission proceeding, said plans call for the ad to air for a total of about three weeks on WMUR. He said it will also air on another New Hampshire television station, as well as two Maine stations and “several stations in Boston,” at a total cost of “several hundred thousand dollars.”

 

Here’s the spot:

 

 

So, mystery solved, yes? Well, no. Why run the print ad in the Herald but not the Boston Globe? Intrepid as ever, we’re sending an email to the coalition to ask.

Wanna know something else that’s strange? A different energy group – Nuclear Matters (you can read about them here) –  ran this full-page ad 0n A11 in today’s Globe.

 

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But that’s not the strange part. The strange part is the same ad ran on A13.

 

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Huh? We’re sending them an email too.

P.S. The Nuclear Matters ad also ran in the Herald. Good day for the firsty local tabloid, eh?


Fraidy Local Tabloid Won’t Cover the Boston Globe

April 10, 2016

What’s with the Boston Herald?

As the hardreading staff noted last month, the Herald resolutely refused to cover the Boston Globe’s Chernobylesque home delivery meltdown earlier this year. The Globe itself labeled it a “delivery debacle,” which we wrote “should be mother’s milk to the thirsty local tabloid but . . . nothing.”

Now comes the juicy memo from Globe editor Brian McGrory (first reported on Thursday in the redoubtable Dan Kennedy’s Media Nation) announcing a “no-sacred-cows analysis of our newsroom and what the Globe should look like in the future.”

McGrory framed it this way: “If a wealthy individual [who, presumably, is not John Henry] was to give us funding to launch a news organization designed to take on The Boston Globe, what would it look like?”

Regardless, don’t you want to hear the flamey local tabloid’s answer to that question? But over the past few days the Heraldniks have given us . . . bupkis.

Some speculate that the Herald has been laying off the Globe because the Globe prints the Herald. But that deal’s been in effect for three years and didn’t keep Herald columnist Howie Carr from lambasting the Globe for its Tsarnaev brothers coverage.

So why is the feisty local tabloid AWOL now?

All suggestions gladly accepted.


Tabloid Trumpets Terror Techie

September 5, 2014

Today’s Boston Herald goes to town on local boy gone bad Ahmad Abousamra, the Stoughton man wanted for terrorism and suspected of being a social-media guru for ISIS/ISIL/Islamic State – whatever name they’re going by these days.

 

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Inside, the Terror Techie gets the Full Osama.

 

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Get it – Post-er? Yeah, us too.

The news report itself is straight out of Tabloid 101 (with four – count ’em, four – bylines):

A 32-year-old computer whiz who was raised in Stoughton is suspected of using the high-tech skills he honed at Hub colleges to spread the bloodthirsty message of ISIS terrorists on social media, according to a Herald source and news reports.

Ahmad Abousamra — who was educated at Northeastern University and UMass Boston — had already been placed on the FBI’s Most Wanted Terrorists list last year with a $50,000 reward offered for information leading to his capture and return.

The FBI said Abousamra “has shown that he wants to kill United States soldiers.”

He is now believed to be a social media warrior for the heartless terrorists behind the recent beheadings of two Americans.

 

Wow.

Crosstown at the Boston Globe, Abousamra gets more measured treatment:

Mass. terrorist suspect may be aiding militants

The spotlight that has been cast on the Islamic State terror group in Syria has also put a new focus on a Massachusetts man wanted for terrorism, who is believed to 2012-10-03T204235Z_01_TOR605_RTRMDNP_3_USA-SECURITY-ABOUSAMRAbe living in that country and possibly supporting ISIS.

Ahmad Abousamra, who grew up in Stoughton and attended schools in the Boston area, faces terrorism charges in federal court in Boston, and the FBI in December put him on its Most Wanted Terrorists list. A $50,000 reward has been offered for information leading to his capture, and officials believe he has been living in Aleppo, Syria.

 

The Globe story did contain one fact the Herald missed: “Lowell Police Sergeant Thomas Daly – a member of the FBI’s Joint Terrorism Task Force . . . said Abousamra has a ‘high-pitched voice that would distinguish him from others.’'”

Presumably not, however, as high-pitched as the freaky local tabloid’s.


Juul’s Vape-and-Switch of Boston Herald in Ad Blitz

June 12, 2019

As the hardreading staff has previously noted, Juul Labs  – the company that owns 75% of the e-cigarette market – has locally run ads like these exclusively in the Boston Herald.

 

 

 

Now, though, faced with numerous lawsuits, Juul Labs is in Defcon 2 as our kissin’ cousins at Campaign Outsider have deftly noted, not to mention this piece by Lachlan Markay and Sam Stein in The Daily Beast.

Juul Spins Vaping as ‘Criminal Justice’ Issue for Black Lawmakers

The company has embarked on a massive lobbying campaign designed to reach the Congressional Black Caucus.

The vaping industry’s unrivaled leader, Juul, is making a huge push to ingratiate itself with America’s communities of color, hoping that doing so will win it critical allies within the Democratic Party who can help it navigate a high-stakes legislative and regulatory minefield.

The company has hired lobbyists and consultants with deep ties to prominent black and Latino lawmakers, steered money to congressional black and Hispanic caucuses, and made overtures to leading civil rights groups. It has enlisted the services of a former head of the NAACP, a board member of the Congressional Black Caucus’s political arm, and the Obama White House’s top civil rights liaison. And it’s sought the support of National Action Network chief Rev. Al Sharpton.

 

Two Daily Town rule of thumb (pat. pending): Whenever Al Sharpton is involved, kindly walk – do not run – to the nearest exit.

Given all that, Juul has now embarked on a full court press of full-page ads in the New York Times, Wall Street Journal, and Boston Globe.

But not the Boston Herald.

Your condolences for the thirsty local tabloid go here.


Stop & Shop to Boston Herald: Eat Your Heart Out

April 14, 2019

Now that the Teamsters have gone out in sympathy with the nearly 31,000 Stop & Shop workers who went on strike three days ago, management is apparently looking for some sympathy of its own. Thus, this full-page ad in today’s Boston Globe.

 

Here’s their website if you want more of management’s side. One thing they do not address is why they didn’t run the ad in the Boston Herald.

Afraid the readership is too union-friendly and an ad addressed to them would be a waste of money? Or just oblivious to the thirsty local tabloid, like so many others in this town.

Whatever, let’s hope those readers stop shopping at Stop & Shop. For good.


MA Treasurer Didn’t Stiff Herald on Lost Property List

March 4, 2019

As the hardreading staff pawed through yesterday’s Boston Globe, we came upon this “Notice of Names of Persons Appearing to be Owners of Unclaimed Property” – a 54-page free standing insert produced by the Office of the State Treasurer and Receiver General.

It’s the state’s semi-annual list of tens of thousands of people who might have unclaimed funds in the possession of the Massachusetts Treasury.

 

 

Not to get technical about it, but that’s no Amy – as far as we can tell it’s the very talented local actress Celeste Oliva, about whom our kissin’ cousins at Campaign Outsider have written several times.

Regardless, imagine our total lack of surprise when we turned to the Boston Herald and found – no unclaimed property list in the thirsty local tabloid. Free standing insult.

So we called the office of Treasurer Deborah Goldberg to ask why she skipped the Herald, whose readers are for the most part a) Massachusetts residents, and b) easily as forgetful as Globe readers.

Deputy communications director Emma Sands was kind enough to straighten us out: The insert will run in the Herald this coming Sunday; this is the second time the Treasurer has run the insert in the two Boston dailies on consecutive Sundays; and the insert will run in a variety of regional papers in the coming weeks.

Office of the Treasurer: An equal-opportunity advertiser.

P.S. The hardsearching staff did not find its name on the list, alas.


Super Bowl CongrADulations Spike Boston Herald

February 5, 2019

From our never-ending Local Dailies DisADvantage desk

In the wake of the New England Patriots’ victory in Stupor Bowl LIII, yesterday’s editions of the Boston dailies marked Celebration Day for the six-time champions.

Begin with the Boston Globe, where the Kraft Family bought page 3 of the Score section.

 

 

From there the congradulations took an oddly retail turn, starting with this sort of oblique Hood full page.

 

 

Next up was this 7-Eleven full page ad offering some Hangover Relief Specials.

 

 

Representative copy:

 

 

And then the back page of Score, brought to you by Pepsi, the Official Soft Drink of the New England Patriots and Super Bowl LIII.

 

 

Yes, that is the Chris Hogan of six targets, zero receptions, and zero yardage in the Big Game. But why get technical about it.

Finally, the A section of the Globe featured this full-page shoutout from Bank of America.

 

 

Of all the ads above, only that last one ran in the Boston Herald.

Today it’s a different story – it’s Tchotchke Day in the local dailies! Here’s a sample of the Patsabilia you can find in today’s Globe.

 

 

And here’s what the Herald is offering.

 

 

Not for nothing, but the hardreading staff gravitates toward the Levitating Football.

One final, poignant note: The thirsty local tabloid, after being passed over by so many advertisers yesterday, was finally reduced to running a congratulatory ad from . . . “the entire staff at the Boston Herald.”

 

 

That’s just, well, sad.


National Grid Gives Globe the Ad, Herald the Air

November 13, 2018

From our ever-expanding Local Dailies DisAdvantage desk

The four-month National Grid lockout of over 1,200 union gas workers has not only cost the state 1) millions in lost tax revenue and 2) more than $13 million in unemployment benefits according to this WCVB report, it’s also cost the company tens of thousands of dollars for this full-page ad in today’s Boston Globe.

 

 

(Gas Workers Must Be Nuts graf goes here)

Something the ad failed to note: There’s movement at the State House to “force National Grid to restore health benefits to all locked out workers until contract talks are resolved,” according to WCVB’s report. That could ratchet up the cost of the lockout for the gas company.

Something National Grid failed to note: There are two dailies in this town. Boston Herald readers also have a nickel in this quarter. Time to give the thirsty local tabloid some love, eh?


Musicians Note Mistreatment in Plea to Josh Groban

November 9, 2018

Chalk one up for the thirsty local tabloid.

The multi-talented Josh Groban is coming to town, as Isaac Feldberg’s interview with him in today’s Boston Globe informs us.

“Bridges” is a fitting title for Josh Groban’s latest album, considering how many he has crossed in recent years . . . [S]etting out on a nationwide arena tour this fall in support of “Bridges” — with Tony-winning “Wicked” star Idina Menzel opening — feels to Groban something like slipping into a familiar old suit and discovering it still fits him neatly. Ahead of the “Believe” singer’s TD Garden stop Friday, Groban spoke from his Los Angeles home — where he was happily savoring the last days of a much-needed “staycation” with his longtime canine companion, Sweeney — about how the recent side ventures informed one of his most dynamic discs to date.

 

Not so sunny-side-up, however, is this full-page ad from today’s Boston Herald.

The We-Get-Peanuts graf:

From his Twitter feed, at least, it seems Groban can’t imagine any of it. (Don’t bother checking the Boston Musicians Twitter feed – it has all of three followers.)

If any of you splendid readers goes to the Groban shindig tonight, let us know how the vibe onstage is, wouldya? We’re guessing not too harmonious.