Globe Has Memorial Ad-vantage Over Herald (III)

April 21, 2013

Since the Marathon bombings last Monday, there’s been an outpouring of support and sympathy for Boston in the ad pages of the local dailies.

Except not so much in the Boston Herald.

And not at all in today’s edition of the feisty local tabloid.

The Boston Globe, on the other hand, is fat with tributes to the Olde Towne and its people.

To wit:

Picture 1


Picture 2


Picture 4


Picture 3


Picture 6



The stately local broadsheet even ran its own full-page ad:

Picture 5

Maybe the Herald got shut out today because it’s one of the few daily newspapers whose circulation is lower on Sunday than on weekdays.

Or maybe just because it’s the Herald.

Regardless, judge for yourself how much these ads are a tribute to Boston versus how much they’re a trumpet for the sponsors.

Photo finish, we’d say.


Globe Has Memorial Ad-vantage Over Herald (II)

April 18, 2013

So the reporting on Monday’s Marathon bombing has gotten a little ragged, yeah? Helpful Boston Herald tick-tock of yesterday’s rumpus:


Picture 12

That last item is: “7 p.m. FBI cancels press conference.” A fitting end.

Regardless of the helter-skelter nature of the news coverage, though, the tribute ads have continued to run in the local dailies.

This DePrisco ad ran in both papers:


Picture 4

So did this Marshalls ad:


Picture 3

Old friend Mo Vaughn also bought space in the locals to express his condolences, but the graphics were different. Here’s the Herald version:


Picture 9

And the Globe one:


Picture 2

In addition, the Globe featured two ads that did not appear in the Herald. First was Lord & Taylor, which is no big surprise (see Bloomingdale’s/New York Post story here).


Picture 1

Also absent from the Herald was this ad, which is a surprise:


Picture 5

Just not, apparently, with the readers of our feisty local tabloid.

Globe Has Memorial Ad-vantage Over Herald

April 17, 2013

First off, both Boston dailies have acquitted themselves admirably in their coverage of the Marathon bombing, each playing to its particular strengths. And today both the  Globe and the Herald feature full-page ads from sympathizers and well-wishers in the wake of Monday’s horrific events.

Aer Lingus, for example, ran this ad in both papers.


Picture 8


Ditto for this ad from the United Methodist Church:


Picture 6


But this ad ran only in the Globe:


Picture 4


That reminds us of the story (perhaps apocryphal) back in the ’80s about the publisher of the New York Post approaching Bloomingdale’s president Marvin Traub and asking him why the retailer didn’t advertise in his paper.

“Because,” Traub said, “your readers are my shoplifters.”



Today’s Ad-vantage in Boston Dailies: Birdman Herald

February 23, 2015

Well the hardreading staff was leafing through the Boston Herald this morning, as is our wont, when we turned page 5 to discover this:


Screen Shot 2015-02-23 at 12.03.06 PM


Double take:


Screen Shot 2015-02-23 at 12.03.20 PM


Wait – is that really an ad? And if so, why does it appear in the feisty local tabloid but not the Boston Globe? Or the New York Times? Or anywhere else, at least according to the Googletron.

It’s just kind of weird, isn’t it? Then again, maybe the Herald is Above All other papers.


Ad-vantage Herald: Remembering Lynde McCormick

February 21, 2015

It’s a rare day when the Boston Herald features a non-retail ad that does not simultaneously run in the Boston Globe.

But yesterday was just such a day.

From page 13 of Friday’s feisty local tabloid:


Screen Shot 2015-02-21 at 12.36.28 AM


Why the Boston Herald placement? Possible hints (via

McCormick’s illustrious career included 25 years of business journalism, in all forms of media (print, TV & radio) in Boston, Denver, Los Angeles, and Hong Kong followed by 17 entrepreneurial years, owning and operating three businesses in New York City. He met his wife and future business partner Andrea Jenks in college. They were married for forty-one years.

In the 1970’s, he wrote for The Christian Science Monitor in Boston and Los Angeles. He covered special assignments Lynde-Climbingthat involved parachuting, riding in special aircraft through hurricanes, and interviewing celebrities such as Catherine Deneuve. He took leave from The Monitor in 1980 to work as a business reporter for the Rocky Mountain News. Offering a singular flair in his skill of writing for the popular weekly supplement: Business Tuesday, he subsequently achieved the position of business editor for the paper. After nine years in Denver, he was asked to be an on-air reporter for Monitor TV in Boston and was given his own show, Business by Lynde. He also worked for Monitor Radio while in Boston.


But why not a Boston Globe placement as well?

We’ve respectfully sent that question to the McCormick family. And we’ll keep you posted.

Globe Has $uper Ball with Commemorative Section

February 8, 2015

Over the past few years the hardreading staff has dutifully chronicled the staggering ad-vantage the Boston Globe has in selling newspaper ads in this town, but today’s edition is downright knee-buckling.

Say hello to the Globe’s 28-page Special Commemorative Section.


Screen Shot 2015-02-08 at 1.04.25 PM


Grand Stand is chockablock with ads like this one:


Screen Shot 2015-02-08 at 1.04.47 PM


And this one:


Screen Shot 2015-02-08 at 1.05.06 PM


And this one:


Screen Shot 2015-02-08 at 1.05.23 PM


(The hardshopping staff never heard of Big Y, but man, they gotta lotta stores.)

And there are a whole lot more ads where they came from.

Crosstown at the Boston Herald, meanwhile, the thirsty local tabloid has no commemorative section, just this:


Screen Shot 2015-02-08 at 1.16.41 PM


And this:


Screen Shot 2015-02-08 at 1.17.07 PM


That’s just sad.

Finally! Ad-vantage, Herald!

January 19, 2015

As you might expect in the wake of yesterday’s New England Patriots blowtorching of the Indianapolis Colts, today’s Boston dailies both have full-page ads touting a wide variety of Patsaphernalia.

Boston Herald:


Screen Shot 2015-01-19 at 12.26.55 PM


Boston Globe:


Screen Shot 2015-01-19 at 12.27.37 PM


But only the feisty local tabloid has this:


Screen Shot 2015-01-19 at 12.25.06 PM



What’s Alex and Ani? According to its website, just this:

ALEX AND ANI is pioneering its own definition of corporate consciousness with sustainable initiatives and the creation of high quality, thoughtfully manufactured pieces. We are committed to building a culture that focuses entirely on mindful actions. Our products are hand crafted in America. Our stores are purposefully located on main streets to encourage growth in local economies.


And this caught our eye especially:


Screen Shot 2015-01-19 at 12.49.20 PM


What’s the NFL connection? This NFL Collection.

Representative sample:


Screen Shot 2015-01-19 at 12.43.31 PM


As the hardreading staff has mentioned, the Globe consistently kicks the Herald’s ads, so it’s nice to see the thirsty local tabloid get some love. Even if it comes from unexpected places.

Chicago Lawyer Again Seeks Ad-vantage from Amy Lord’s Murder

June 9, 2014

From today’s Boston Herald:


Screen Shot 2014-06-09 at 9.47.56 AM


ATMSafetyPin is a certain Joe Zingher, as the hardreading staff noted previously, “a Chicago lawyer who holds U.S. Patent 5,731,575, ‘Computerized system for discreet identification of duress transaction and/or duress access’ at ATM banking machines.”

Here’s the ad he ran in the Globe in April.




And here’s his argument from the Herald ad (the Globe reference in the headline is largely playing to the cheap seats):


Screen Shot 2014-06-09 at 10.10.50 AM

Screen Shot 2014-06-09 at 10.11.14 AM

Screen Shot 2014-06-09 at 10.11.25 AM

Mr. Zingher claims his interest is not financial, since his patent is close to expiring. “The idea I’m going to make any money off this is ridiculous,” he told us in April. He also said he hopes to “trigger a class action suit” because suppressing ATM crime information has been part of the banking industry’s business model for 30 years.

Sounds like a pretty good business model for Mr. Zingher too, yeah?


Hey! Boston Herald *Was* Above All with Birdman Ad

February 25, 2015

Half a century ago the New York Daily News had a regular feature called $5 for Your Most Embarrassing Moment. And about 90% of the entries included this phrase:

“Was my face red!”

Well, call us the hardredding staff.

The other day, we posted this in the wake of the Academy Awards broadcast:


Well the hardreading staff was leafing through the Boston Herald this morning, as is our wont, when we turned page 5 to discover this:


Screen Shot 2015-02-23 at 12.03.06 PM


Double take:


Screen Shot 2015-02-23 at 12.03.20 PM


Wait – is that really an ad? And if so, why does it appear in the feisty local tabloid but not the Boston Globe? Or the New York Times? Or anywhere else, at least according to the Googletron.

It’s just kind of weird, isn’t it? Then again, maybe the Herald is Above All other papers.



Actually, not so weird, as it turns out.

From yesterday’s New York Times:


Screen Shot 2015-02-25 at 1.26.40 AM


So the flighty local tabloid was, if not Above All, at least Before All.


Boston Dailies Both at Top of the Hub

January 5, 2015

The hardreading staff is pleased to announce that for once the stately local broadsheet had no ad-vantage over the feisty local tabloid.

From yesterday’s Boston Globe page 3.


Screen Shot 2015-01-05 at 12.12.10 AM



From yesterday’s Boston Herald page 3.


Screen Shot 2015-01-05 at 12.13.17 AM