It's Good to Live in a Two-Daily Town

From our Local Dailies DisADvantage desk

Fact of life: The Boston Globe is always going to garner far more advocacy/corporate image/memorial full-page advertising than the Boston Herald.

(To be sure graf goes here)

To be sure, we get why, say, Mass General Brigham last Sunday would run this double-truck only in the stately local broadsheet.

(There was also a third full-page ad that went with those two, which meant MGB spent some serious money. Then again, those U.S. News & World Report rankings have gone over like the metric system for quite a while now, so maybe not the wisest investment.)

For the life of us, though, the headscratching staff cannot understand why this full-page ad ran in today’s Globe but not today’s Herald.

Hey – if even NFL telecasts ignore the thirsty local tabloid and treat Boston like a One-Daily Town, it just might become one.

This entry was posted on Thursday, September 15th, 2022 at 3:38 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.