September 28, 2018
Latest in our endless series from the selfie local tabloid
As the hardreading staff was leafing through our New! Costlier! Boston Herald this morning, we came across this small house ad on page 9.
Who knew, right?
(To be sure graf goes here.)
To be sure, we have, on occasion, been wary of trusting the pluggy local tabloid regarding such matters, so we decided to check out that Brand Keys outfit, and here’s what we found.
A recent Brand Keys study measured “trust” among readers of their newspapers-of-choice.
Sure, ideology self-defines selection when it comes to subscribing to a newspaper (in print or digital), but “Trust” accounts for 41% of actual newspaper brand engagement.
The remaining 59% is accounted for by content and values addressing “entertainment listings and sports,” “an ability to educate and inform via news reporting, columnists, and editorial,” and providing insights into the “economy and local events and markets.”
The study asked 3800 readers – either print subscribers or regular digital readers (3+ times a week) – to evaluate their newspapers.
Given its perhaps unlikely presence on the list, you can understand the chants of “We’re Number Twelve!” echoing around Fargo Street.
But when you think about it, 18% of regular Herald readers don’t trust the paper; of course, that’s also true of 14% of Boston Globe readers.
Maybe they should crisscross.
September 14, 2018
As one of the up to several Boston Herald home subscribers, the hardreading staff just received a letter telling us that the costly local tabloid will very soon be even costlier.
The Boston Herald appreciates your readership and hopes you have been enjoying your subscription. This letter will serve as notice that effective 2018-10-04, your new weekly rate will be $11.00 for the subscription term you have selected. As a home delivery subscriber, your subscription includes access to our website and E-edition replica.
Quibble #1: The Boston Herald website is free to all.
Quibble #2: Even by our admittedly calcified mathematical skills, the new weekly rate equals $572 per annum. At said Herald website, anyone can subscribe to the print and digital editions for about $250 less.
Quibble #3: This particular paragraph in the letter.
All home delivery subscriptions will include up to 4 SPECIAL EDITIONS annually. Each SPECIAL EDITION will be between $1.75 to $9.99 depending on the SPECIAL EDITION. If you prefer not to receive these SPECIAL EDITIONS, you must call Customer Service at the number above to OPT OUT. If you do not OPT OUT, the SPECIAL EDITIONS will be automatically billed to your account and your SUBSCRIPTION TERM will be shortened. Subscribers will be charged Sunday rates for Thanksgiving Day home delivery.
Smart move, considering that “[r]esearchers have learned that options and services too often falter because they’re designed to depend on people taking some kind of action. Studies show that relying on inaction yields better results,” according to this Association for Psychological Science report.
As our kissin’ cousins at One-Daily Town have diligently chronicled, the Boston Herald’s owner, Digital First Media, is determined to strip the Herald like a car left overnight on the Cross Bronx Expressway.
Apparently, Digital First feels the same way about Herald subscribers.
September 11, 2018
The rumpus over Cardinal Sean P. O’Malley’s shoddy mail handling features a new chapter today, and the coverage in the Boston dailies finds them in the same church, very different pews.
Start with story placement. The Boston Herald goes dead-center front page.
The Boston Globe goes Metro Page One below the fold (and totally buries the story on BostonGlobe.com).
Inside, the Herald gives the story two full pages.
The Globe gives it an 11-paragraph jump. And no critics of O’Malley show up until the seventh of them.
[The Pontifical Commission for the Protection of Minors] members are “trying to make the church the very safest place possible,” O’Malley said.
Mitchell Garabedian, a Boston lawyer who has represented many clergy sex abuse victims, was unmoved by O’Malley’s remarks.
“The Catholic Church, with its miserable history of covering up clergy sexual abuse, fails to admit that clergy sexual abuse must be investigated before it can be properly prevented,” Garabedian said Monday in a statement. “The Catholic Church’s failure to investigate clergy sexual abuse is just meant to continue the wholesale cover up of the abuse.”
Was unmoved? In Mary Markos’s Herald piece, Garabedian fairly blowtorches Church leaders.
“It is not credible, not reasonable to believe the leaders of the Catholic Church — the very entity which participated in sexual abuse and its cover-up — is now going to prevent sexual abuse and cover-up in the future,” Garabedian said. “Not only that, they don’t know how to prevent sexual abuse, they’ve shown through their actions that they really don’t care about preventing sexual abuse.”
Just an average day in a two-daily town.
September 9, 2018
Ever since the shrink local tabloid cashiered its estimable editorial cartoonist Jerry Holbert, the paper’s syndicated substitutes have left much to be desired.
But today’s cartoon is flat-out dopey.
Memo to cartoonist Chip Bok: That was Cory Booker’s I Am Spartacus moment. Not to get technical about.
Doesn’t count that you fixed it on your website.
September 6, 2018
As you splendid readers might – or might not – have noticed, former Boston Globe Names stalwarts Mark Shanahan and Meredith Goldstein were deleted from the sort-of gossip column several months ago. Last known sighting was June 18.
After that, the column had this stripped-down look.
Until yesterday, that is, when Names got a bit of a facelift.
Most of the content has been outsourced to Boston.com writers, chief among them Kevin Slane. Nice chance to make a name for himself.
Meanwhile, memo to Boston Herald Track Gal Olivia Vanni: Now’s the time to hit up your bosses for a fall makeover, no?
September 5, 2018
The Not-So-Boston Herald has, over the past handful of months, 1) moved its printing from the Boston Globe’s Taunton press to the Providence Journal’s plant in Rhode Island, and 2) announced the paper’s move from Fargo Street to Braintree later this year.
Despite the Herald’s sunny-side-up promotion of its new printing press (“our loyal customers can look forward to a more reader-friendly paper”) and new home (Free parking! Convenient shopping! On-site Leanbox (whatever the hell that is)! Amenities! Miles from Boston!), it sure doesn’t feel like good news.
But this – which hit our email in-box last evening – sure does.
Here’s our question: Is the hardreading staff eligible to win? (We’re guessing not, since no one at the feisty local tabloid can stand us.)
Anyway, here’s the new format.
Not to get technical about it, but that was the E-Edition at 12:10 this morning, which seemed a bit, well, out of step.
(It’s all sorted now, though, as my morning E-Editon email informed me. Oddly, the print edition of the slightly local tabloid had no mention of the new digital paper. It also lacked last night’s baseball scores. The E-Edition, at least, had some but not all. Stick that in your email, eh?)