Hark! The Herald! (Trusted? Better Verify Edition)

September 28, 2018

Latest in our endless series from the selfie local tabloid

As the hardreading staff was leafing through our New! Costlier! Boston Herald this morning, we came across this small house ad on page 9.

 

 

Who knew, right?

(To be sure graf goes here.)

To be sure, we have, on occasion, been wary of trusting the pluggy local tabloid regarding such matters, so we decided to check out that Brand Keys outfit, and here’s what we found.

A recent Brand Keys study measured “trust” among readers of their newspapers-of-choice.

Sure, ideology self-defines selection when it comes to subscribing to a newspaper (in print or digital), but “Trust” accounts for 41% of actual newspaper brand engagement.

The remaining 59% is accounted for by content and values addressing “entertainment listings and sports,” “an ability to educate and inform via news reporting, columnists, and editorial,” and providing insights into the “economy and local events and markets.”

 

The study asked 3800 readers – either print subscribers or regular digital readers (3+ times a week) – to evaluate their newspapers.

Drumroll, please.

 

 

Given its perhaps unlikely presence on the list, you can understand the chants of “We’re Number Twelve!” echoing around Fargo Street.

But when you think about it, 18% of regular Herald readers don’t trust the paper; of course, that’s also true of 14% of Boston Globe readers.

Maybe they should crisscross.

Advertisements

Boston Herald Pimps Out Arts Section to Advertiser

September 9, 2016

Well, this is something new from the pluggy local tabloid: Roughly 40% of the Edge section in today’s Boston Herald is “Presented by Lexus Broadway in Boston.”

Starting on page 23 . . .

 

 

screen-shot-2016-09-09-at-3-34-02-pm

 

All of page 24 . . .

 

screen-shot-2016-09-09-at-3-18-39-pm

 

All of page 30 . . .

 

screen-shot-2016-09-09-at-3-19-13-pm

 

Top half of page 32 . . .

 

screen-shot-2016-09-09-at-3-19-33-pm

 

All the editorial carries Herald bylines, which makes things pretty blurry. Then again, as our kissin’ cousins at Sneak Adtack noted earlier this week, “A study from FIPP and the Native Advertising Institute found that over two-thirds of magazine publishers employ their own editorial staffs to produce native ads.”

Maybe it’s time to do a study of newspaper publishers as well.


Did Howie Carr Get a Head Transplant?

January 26, 2016

Boston Herald huckster Howie Carr can often be seen in the pluggy local tabloid hawking one thing and another other than his column.

Representative sample:

 

Screen Shot 2016-01-26 at 12.01.46 PM

 

But check out Donald Trump’s #1 coat holder (latest mash note here) in this ad today.

 

Screen Shot 2016-01-26 at 11.58.32 AM

 

Is it just us, or does that not even look like the same person?

Just wondering.