Boston Globe Packages Self-Promotion As News

September 28, 2019

The hardreading staff has diligently chronicled the Boston Herald’s tendency to turn publicity material into editorial content (see our ongoing series Hark! The Herald! for details of the selfie local tabloid’s puffery).

But, truth be told, the Boston Globe is not immune to that same temptation. As we noted not long ago, “the Boston Globe has lately done its share of self-promotion as well. There was all the hubbub in the newshole last month over the paper’s HUBweek festival, and this wet kiss for ‘Globe Live’ in the Names column last week.”

Now comes this front-page piece in yesterday’s $tately local broadsheet.

 

 

C’mon, Globeniks – that’s not news; it’s PR.

Rather than make poor Andy Rosen “report” your press releases, why not promote HubWeek the same way you do the GlobeDocs Film Festival?

 

 

Perhaps because . . . Linda Pizzuti Henry, the Globe’s managing director and wife of Globe owner John Henry, is also cofounder of HubWeek.

Perhaps.


Hark! The Herald! (Trusted? Better Verify Edition)

September 28, 2018

Latest in our endless series from the selfie local tabloid

As the hardreading staff was leafing through our New! Costlier! Boston Herald this morning, we came across this small house ad on page 9.

 

 

Who knew, right?

(To be sure graf goes here.)

To be sure, we have, on occasion, been wary of trusting the pluggy local tabloid regarding such matters, so we decided to check out that Brand Keys outfit, and here’s what we found.

A recent Brand Keys study measured “trust” among readers of their newspapers-of-choice.

Sure, ideology self-defines selection when it comes to subscribing to a newspaper (in print or digital), but “Trust” accounts for 41% of actual newspaper brand engagement.

The remaining 59% is accounted for by content and values addressing “entertainment listings and sports,” “an ability to educate and inform via news reporting, columnists, and editorial,” and providing insights into the “economy and local events and markets.”

 

The study asked 3800 readers – either print subscribers or regular digital readers (3+ times a week) – to evaluate their newspapers.

Drumroll, please.

 

 

Given its perhaps unlikely presence on the list, you can understand the chants of “We’re Number Twelve!” echoing around Fargo Street.

But when you think about it, 18% of regular Herald readers don’t trust the paper; of course, that’s also true of 14% of Boston Globe readers.

Maybe they should crisscross.


Hark! The Herald! (Useless Print Edition Edition)

March 22, 2018

Umpteenth in our never-ending series

On numerous occasions the hardreading staff has referred to a Boston Herald subscription as Biggest. Waste. Ever.

And now we’re back.

Page 3 of today’s selfie local tabloid is entirely devoted to this piece bylined “Herald Staff,” the designation routinely employed in passing off press releases as actual news.

Herald moves print production to Providence Journal

The Boston Herald is now being printed in Providence, which means our loyal customers can look forward to a more reader-friendly paper.

Beginning this week, the Herald is being printed at the The Providence Journal’s flexographic newspaper printing facility, which was North America’s first entirely flexographic printing facility when it opened in 1987. The Journal selected the flexo process because it creates a paper with vibrant color reproduction and uses an environmentally friendly, water-based ink that won’t have the paper rubbing off on your hands.

 

More reader-friendly?

Here’s what this reader got on today’s Scoreboard pages.

The redoubtable Dan Kennedy at Media Nation called this one several days ago: “I’m hearing reports from inside the Herald that the switch will require deadlines so early that evening sports stories may not make the print edition.”

Bingo.

(To be sure graf goes here)

To be sure, the Herald at times gave readers the same short shrift when the Boston Globe printed it.

(Two be sure graf goes here)

Also to be sure, the e-Edition of the spotty local tabloid did have yesterday’s results.

But we’re shelling out good money for the print edition while getting less news for the buck all the time.

So, Heraldniks, we say this as you celebrate your new printing setup: Not a providential beginning. Not by a long shot.


Kevin ‘Cullen’ It in Today’s Column About the Herald

January 12, 2018

So, to recap:

On Wednesday, Boston Herald reporter Brian Dowling had this piece in the selfie local tabloid.

Herald execs’ pay disclosed in bankruptcy filings

Premium salaries as bankruptcy neared

The Herald paid substantial salaries to its publisher and top executive as the newspaper’s finances grew dire and management directed the company to a bankruptcy sale, according to court papers.

Patrick J. Purcell, the Herald’s publisher, took home $970,092 in the year prior to the company’s Chapter 11 filing in Delaware on Dec. 8, according to papers in the ongoing bankruptcy case. His compensation included fringe benefits of a golf membership and use of a company vehicle.

 

Among others, Jeff Jacoby, late of the shaky local tabloid, applauded the paper for running the story (tip o’ the pixel to the redoubtable Dan Kennedy’s Media Nation).

 

 

Now comes today’s piece by the Boston Globe’s Kevin Cullen, in which he whacks Purcell and waxes nostalgic about the feisty local tabloid.

Herald mogul takes a hit

It was the perfect Boston Herald story: Greedy entrepreneur runs business into the ground, walks away to his myriad mansions with pockets lined with millions while working stiffs are left holding the bag.

Remarkably, that story, which ran in Wednesday’s Herald pretty much straight, without typical tabloid excess, was about the publisher of the Boston Herald, Pat Purcell. It noted that in the year leading up to the Herald filing for bankruptcy and being put up for sale, Purcell was paying himself an annual salary of almost a million dollars, while doling out some $265,000 in salaries among his three daughters.

If you ask me, the best argument for wanting the Herald to survive was on robust display when reporter Brian Dowling wrote that story and the Herald courageously printed it.

 

(Spoiler alert: Purcell does not come across as a sympathetic character in the piece. But Herald staffers do.)

Cullen’s column a far cry from this mash note Globe owner John Henry published when Purcell first announced the sale last month.

FROM THE PUBLISHER

Pat Purcell’s service to Boston

Patrick J. Purcell, longtime owner and publisher of the Boston Herald, is someone who has spent most of his adult life tending to one of the most essential tasks of our democracy: leading civic conversations that are sometimes contentious but are invariably important. While his efforts on behalf of journalism for the city are well known, the personal impact he has had on so many over decades isn’t as well known.

Boston knows Pat as the driven media executive who long ago bought the Herald from Rupert Murdoch and infused it with a very strong vision for his adopted city. But he is also unfailingly described as a loyal friend and devoted family man, who landed here after a colorful career in New York and became a Bostonian to the core.

 

Which, apparently, means greedy and heartless.

 


Hark! The Herald! (Both Sides No Edition)

November 6, 2017

As the hardreading staff has noted on numerous occasions, the Boston Herald has consistently failed to grasp the distinction between news and promotion.

Exhibit Umpteen: Today’s edition of the selfie local tabloid, which devotes half a page of its ever dwindling newshole to a talk Herald columnist Adriana Cohen gave yesterday at a Harvard student conference.

 

 

Just nuts graf:

“No one has a monopoly on smart,” Cohen said [at the event]. “There are good and smart people on both sides of the aisle and across demographics. When some people only want to hear one side of an argument, or one narrow set of ideas, they’re doing themselves a great disservice. We can all learn from one another.”

 

That’s rich, given that Cohen – a charter member of the Trumpettes – has demonstrably never met a knee she wouldn’t jerk.

Just as the Herald has never met a PR event it wouldn’t dress up as news.

(To be fair graf goes here)

To be fair, the Boston Globe has lately done its share of self-promotion as well. There was all the hubbub in the newshole last month over the paper’s HUBweek festival, and this wet kiss for “Globe Live” in the Names column last week.

 

 

Never say we don’t give you both sides.

Two-Daily Tune bonus track:

 

 


Hark! The Herald! (OneOrlando Fund Edition)

June 16, 2016

From our Walt Whitman desk

As the hardreading staff has chronicled in excruciating detail, the Boston Herald is a past master at promoting itself in its news pages.

But now comes the selfie local tabloid promoting itself in this half-page ad for the OneOrlando Fund.

 

Screen Shot 2016-06-16 at 12.37.13 AM

 

So you might reasonably be thinking:

1) This is a fund set up by the Boston Herald

2) The multiphobic Herald (immigrants, Muslims, GLBT, and etc.) has finally seen the light.

Except . . .

The OneOrlando Fund has nothing to do with the Herald. From its website:

 

Screen Shot 2016-06-16 at 12.51.49 AM

 

We’ll give the Herald the benefit of the doubt and assume this is just the milk of human kindness. But given the sketchy local tabloid’s track record, well, draw your own conclusions.


Hark! The Herald! (Going to Ascot Edition)

February 28, 2016

This is rich.

We’ve long known that the writers at the Boston Globe are bow-tied bumkissers, thanks to relentless mocking by a certain Boston Herald columnist.

But check out Gayle Fee’s Inside Track item from today’s edition of the selfie local tabloid.

 

Screen Shot 2016-02-28 at 12.39.16 PM

 

That would be Herald managing editor/creative Gustavo Leon, if you’re keeping score at home.

So, what do we call the Heraldniks now? The ascotted asskickers?

Paging Howie Carr . . . paging Mr. Howie Carr.

P.S. Congrats to the Boston Herald photo staff, which “captured 13 awards in the Boston Press Photographers Association annual contest — led by Mark Garfinkel’s first place in the Spot News category.” The flashy local tabloid covers its awards here.


Gretta Love Hath No One Than the Boston Herald

July 9, 2015

As the hardreading staff has noted on two occasions, the Boston Herald’s weekly Gretta Style column – written by fashion butterfly Gretta Monahan – is little more than free advertising space for Monahan’s retail store and hair salon. The problem is, it’s dressed up like editorial content.

Today’s edition:

 

Screen Shot 2015-07-09 at 4.10.25 PM

 

And where would one go to seek proper hydration? To Grettacole Salon and Day Spa, of course, which gets two plugs in the piece. (This, by the way, is the third week in a row Grettasomething is the solution for all your fashion/beauty needs.)

As we previously mused, one of three scenarios is likely involved here:

1) The Herald is paying Monahan to produce these features, which is a crime against common sense.

2) Monahan is paying the Herald to produce these features, which is a crime against journalistic ethics.

3) No money is changing hands, which is a crime against Herald readers.

 

To discern which option is at play, we called Ms. Monahan and emailed Herald Lifestyle Editor Sandra Kent to ask two simple questions: Are there guidelines for how often Gretta Monahan can feature her store and/or salon in the column? And, is Gretta Monahan paid for producing the weekly column?

We have heard back from neither. Nor do we expect to. But the selfie local tabloid should really stop pimping out its pages this way.


Hark! The Herald! (Pimp Our Pages Edition II)

July 7, 2015

From our Walt Whitman desk

As the hardreading staff noted last week, the Boston Herald is plumbing new depths of journalistic malpractice with its weekly Gretta Style column, in which fashion butterfly Gretta Monahan gets to plug her retail store and her hair salon.

Screen Shot 2015-07-02 at 11.35.29 PM

And as we promised, we contacted both the selfie local tabloid and Herself for comment. (We waited until yesterday because, really, how stupid is it to contact anyone on July 3rd?)

And . . . nothing.

Curious, because our email to Herald Lifestyle Editor Sandra Kent seems innocuous enough.

Dear Ms. Kent,

[We are] the author of the blog It’s Good to Live in a Two-Daily Town. [We’re] hoping you might give [us] some information about the weekly Gretta Style column in the Herald.

Are there guidelines for how often Gretta Monahan can feature her store and/or salon?

Is Gretta Monahan paid for producing the weekly column?

Thank you for your consideration.

Sincerely,

[The Hardreading Staff]

 

Likewise, we left a message for Ms. Monahan asking for an interview.

So far, no interview.

But, as always, we’ll keep you posted.


Hark! The Herald! (Pimp Our Pages Edition)

July 3, 2015

From our Walt Whitman desk

As the hardreading staff has relentlessly chronicled, the Boston Herald is excessively adept at promoting itself in the guise of news reporting. But the selfie local tabloid is blazing new trails in its weekly Gretta Style features.

Stylish logo:

 

Screen Shot 2015-07-02 at 11.35.29 PM

 

Yesterday’s edition:

 

Screen Shot 2015-07-02 at 11.34.17 PM

 

Soup to nuts graf:

As for what to wear, I’m all about Barbara Biu’s metallic slides ($340) paired with a Lemlem patio dress ($245), both of which you’ll find on shelves at Grettaluxe in Wellesley now . . .

And as an ode to the holiday, make sure to bring Chloe’s red, small Faye bag ($1,390, also at Grettaluxe), a perfect summer statement to match the fiery show.

 

Oh, yeah – don’t forget the photo caption:

 

Screen Shot 2015-07-02 at 11.35.10 PM

 

So, to recap: This particular Gretta Style feature is all about Gretta Monahan’s Grettaluxe store in Wellesley.

On the other hand, last week’s feature was all about Gretta Monahan’s Grettacole hair salon in Copley Square.

 

Screen Shot 2015-07-03 at 12.16.36 AM

 

Drive you nuts graf:

 

Screen Shot 2015-07-02 at 11.47.59 PM

 

So, to recap again: The Boston Herald is giving over its news pages to Gretta Monahan every week so she can promote her various enterprises.

Inevitable conclusions:

1) The Herald is paying Monahan to produce these features, which is a crime against common sense.

2) Monahan is paying the Herald to produce these features, which is a crime against journalistic ethics.

3) No money is changing hands, which is a crime against Herald readers.

The headscratching staff will make some phone calls today to sort out those options, but we don’t expect anyone will talk to us.

Regardless, as always, we’ll keep you posted.