Hark! The Herald! (Both Sides No Edition)

November 6, 2017

As the hardreading staff has noted on numerous occasions, the Boston Herald has consistently failed to grasp the distinction between news and promotion.

Exhibit Umpteen: Today’s edition of the selfie local tabloid, which devotes half a page of its ever dwindling newshole to a talk Herald columnist Adriana Cohen gave yesterday at a Harvard student conference.

 

 

Just nuts graf:

“No one has a monopoly on smart,” Cohen said [at the event]. “There are good and smart people on both sides of the aisle and across demographics. When some people only want to hear one side of an argument, or one narrow set of ideas, they’re doing themselves a great disservice. We can all learn from one another.”

 

That’s rich, given that Cohen – a charter member of the Trumpettes – has demonstrably never met a knee she wouldn’t jerk.

Just as the Herald has never met a PR event it wouldn’t dress up as news.

(To be fair graf goes here)

To be fair, the Boston Globe has lately done its share of self-promotion as well. There was all the hubbub in the newshole last month over the paper’s HUBweek festival, and this wet kiss for “Globe Live” in the Names column last week.

 

 

Never say we don’t give you both sides.

Two-Daily Tune bonus track:

 

 

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Hark! The Herald! (OneOrlando Fund Edition)

June 16, 2016

From our Walt Whitman desk

As the hardreading staff has chronicled in excruciating detail, the Boston Herald is a past master at promoting itself in its news pages.

But now comes the selfie local tabloid promoting itself in this half-page ad for the OneOrlando Fund.

 

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So you might reasonably be thinking:

1) This is a fund set up by the Boston Herald

2) The multiphobic Herald (immigrants, Muslims, GLBT, and etc.) has finally seen the light.

Except . . .

The OneOrlando Fund has nothing to do with the Herald. From its website:

 

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We’ll give the Herald the benefit of the doubt and assume this is just the milk of human kindness. But given the sketchy local tabloid’s track record, well, draw your own conclusions.


Hark! The Herald! (Going to Ascot Edition)

February 28, 2016

This is rich.

We’ve long known that the writers at the Boston Globe are bow-tied bumkissers, thanks to relentless mocking by a certain Boston Herald columnist.

But check out Gayle Fee’s Inside Track item from today’s edition of the selfie local tabloid.

 

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That would be Herald managing editor/creative Gustavo Leon, if you’re keeping score at home.

So, what do we call the Heraldniks now? The ascotted asskickers?

Paging Howie Carr . . . paging Mr. Howie Carr.

P.S. Congrats to the Boston Herald photo staff, which “captured 13 awards in the Boston Press Photographers Association annual contest — led by Mark Garfinkel’s first place in the Spot News category.” The flashy local tabloid covers its awards here.


Gretta Love Hath No One Than the Boston Herald

July 9, 2015

As the hardreading staff has noted on two occasions, the Boston Herald’s weekly Gretta Style column – written by fashion butterfly Gretta Monahan – is little more than free advertising space for Monahan’s retail store and hair salon. The problem is, it’s dressed up like editorial content.

Today’s edition:

 

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And where would one go to seek proper hydration? To Grettacole Salon and Day Spa, of course, which gets two plugs in the piece. (This, by the way, is the third week in a row Grettasomething is the solution for all your fashion/beauty needs.)

As we previously mused, one of three scenarios is likely involved here:

1) The Herald is paying Monahan to produce these features, which is a crime against common sense.

2) Monahan is paying the Herald to produce these features, which is a crime against journalistic ethics.

3) No money is changing hands, which is a crime against Herald readers.

 

To discern which option is at play, we called Ms. Monahan and emailed Herald Lifestyle Editor Sandra Kent to ask two simple questions: Are there guidelines for how often Gretta Monahan can feature her store and/or salon in the column? And, is Gretta Monahan paid for producing the weekly column?

We have heard back from neither. Nor do we expect to. But the selfie local tabloid should really stop pimping out its pages this way.


Hark! The Herald! (Pimp Our Pages Edition II)

July 7, 2015

From our Walt Whitman desk

As the hardreading staff noted last week, the Boston Herald is plumbing new depths of journalistic malpractice with its weekly Gretta Style column, in which fashion butterfly Gretta Monahan gets to plug her retail store and her hair salon.

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And as we promised, we contacted both the selfie local tabloid and Herself for comment. (We waited until yesterday because, really, how stupid is it to contact anyone on July 3rd?)

And . . . nothing.

Curious, because our email to Herald Lifestyle Editor Sandra Kent seems innocuous enough.

Dear Ms. Kent,

[We are] the author of the blog It’s Good to Live in a Two-Daily Town. [We’re] hoping you might give [us] some information about the weekly Gretta Style column in the Herald.

Are there guidelines for how often Gretta Monahan can feature her store and/or salon?

Is Gretta Monahan paid for producing the weekly column?

Thank you for your consideration.

Sincerely,

[The Hardreading Staff]

 

Likewise, we left a message for Ms. Monahan asking for an interview.

So far, no interview.

But, as always, we’ll keep you posted.


Hark! The Herald! (Pimp Our Pages Edition)

July 3, 2015

From our Walt Whitman desk

As the hardreading staff has relentlessly chronicled, the Boston Herald is excessively adept at promoting itself in the guise of news reporting. But the selfie local tabloid is blazing new trails in its weekly Gretta Style features.

Stylish logo:

 

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Yesterday’s edition:

 

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Soup to nuts graf:

As for what to wear, I’m all about Barbara Biu’s metallic slides ($340) paired with a Lemlem patio dress ($245), both of which you’ll find on shelves at Grettaluxe in Wellesley now . . .

And as an ode to the holiday, make sure to bring Chloe’s red, small Faye bag ($1,390, also at Grettaluxe), a perfect summer statement to match the fiery show.

 

Oh, yeah – don’t forget the photo caption:

 

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So, to recap: This particular Gretta Style feature is all about Gretta Monahan’s Grettaluxe store in Wellesley.

On the other hand, last week’s feature was all about Gretta Monahan’s Grettacole hair salon in Copley Square.

 

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Drive you nuts graf:

 

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So, to recap again: The Boston Herald is giving over its news pages to Gretta Monahan every week so she can promote her various enterprises.

Inevitable conclusions:

1) The Herald is paying Monahan to produce these features, which is a crime against common sense.

2) Monahan is paying the Herald to produce these features, which is a crime against journalistic ethics.

3) No money is changing hands, which is a crime against Herald readers.

The headscratching staff will make some phone calls today to sort out those options, but we don’t expect anyone will talk to us.

Regardless, as always, we’ll keep you posted.


Hark! The Herald! (Journalism Awards Edition)

June 29, 2015

From our Walt Whitman desk

The hardreading staff has a track record of being, well, hard on the selfie local tabloid. But we also believe in giving credit where credit’s due.

So, from Sunday’s Boston Herald, which is read by up to several people.

 

 

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The Associated Press Media Editors announced its awards earlier this month. Oddly, the only category without a winner was the aforementioned Innovator of the Year.

 

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Maybe it’s still TBA. If so, we’re sure the finalist local tabloid will let u know.

The SPJ Sigma Delta Chi medal, on the other hand, was already trumpeted by the Herald two months ago.

Not to get technical about it.

Regardless, sincere kudos to the Heraldniks.

The hardreading staff is, obviously, glad you’re here.