Gretta Love Hath No One Than the Boston Herald

July 9, 2015

As the hardreading staff has noted on two occasions, the Boston Herald’s weekly Gretta Style column – written by fashion butterfly Gretta Monahan – is little more than free advertising space for Monahan’s retail store and hair salon. The problem is, it’s dressed up like editorial content.

Today’s edition:

 

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And where would one go to seek proper hydration? To Grettacole Salon and Day Spa, of course, which gets two plugs in the piece. (This, by the way, is the third week in a row Grettasomething is the solution for all your fashion/beauty needs.)

As we previously mused, one of three scenarios is likely involved here:

1) The Herald is paying Monahan to produce these features, which is a crime against common sense.

2) Monahan is paying the Herald to produce these features, which is a crime against journalistic ethics.

3) No money is changing hands, which is a crime against Herald readers.

 

To discern which option is at play, we called Ms. Monahan and emailed Herald Lifestyle Editor Sandra Kent to ask two simple questions: Are there guidelines for how often Gretta Monahan can feature her store and/or salon in the column? And, is Gretta Monahan paid for producing the weekly column?

We have heard back from neither. Nor do we expect to. But the selfie local tabloid should really stop pimping out its pages this way.

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Hark! The Herald! (Pimp Our Pages Edition II)

July 7, 2015

From our Walt Whitman desk

As the hardreading staff noted last week, the Boston Herald is plumbing new depths of journalistic malpractice with its weekly Gretta Style column, in which fashion butterfly Gretta Monahan gets to plug her retail store and her hair salon.

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And as we promised, we contacted both the selfie local tabloid and Herself for comment. (We waited until yesterday because, really, how stupid is it to contact anyone on July 3rd?)

And . . . nothing.

Curious, because our email to Herald Lifestyle Editor Sandra Kent seems innocuous enough.

Dear Ms. Kent,

[We are] the author of the blog It’s Good to Live in a Two-Daily Town. [We’re] hoping you might give [us] some information about the weekly Gretta Style column in the Herald.

Are there guidelines for how often Gretta Monahan can feature her store and/or salon?

Is Gretta Monahan paid for producing the weekly column?

Thank you for your consideration.

Sincerely,

[The Hardreading Staff]

 

Likewise, we left a message for Ms. Monahan asking for an interview.

So far, no interview.

But, as always, we’ll keep you posted.


Hark! The Herald! (Pimp Our Pages Edition)

July 3, 2015

From our Walt Whitman desk

As the hardreading staff has relentlessly chronicled, the Boston Herald is excessively adept at promoting itself in the guise of news reporting. But the selfie local tabloid is blazing new trails in its weekly Gretta Style features.

Stylish logo:

 

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Yesterday’s edition:

 

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Soup to nuts graf:

As for what to wear, I’m all about Barbara Biu’s metallic slides ($340) paired with a Lemlem patio dress ($245), both of which you’ll find on shelves at Grettaluxe in Wellesley now . . .

And as an ode to the holiday, make sure to bring Chloe’s red, small Faye bag ($1,390, also at Grettaluxe), a perfect summer statement to match the fiery show.

 

Oh, yeah – don’t forget the photo caption:

 

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So, to recap: This particular Gretta Style feature is all about Gretta Monahan’s Grettaluxe store in Wellesley.

On the other hand, last week’s feature was all about Gretta Monahan’s Grettacole hair salon in Copley Square.

 

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Drive you nuts graf:

 

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So, to recap again: The Boston Herald is giving over its news pages to Gretta Monahan every week so she can promote her various enterprises.

Inevitable conclusions:

1) The Herald is paying Monahan to produce these features, which is a crime against common sense.

2) Monahan is paying the Herald to produce these features, which is a crime against journalistic ethics.

3) No money is changing hands, which is a crime against Herald readers.

The headscratching staff will make some phone calls today to sort out those options, but we don’t expect anyone will talk to us.

Regardless, as always, we’ll keep you posted.