Mass. DPH Ad Strokes Boston Globe, Not Herald

May 15, 2018

From our Late to the Get Well Party desk

The hardreading staff has been remiss in failing to note this half-page ad that the Massachusetts Department of Public Health ran over the weekend in the Boston Sunday Globe.

 

 

The ad – wait for it – did not run in the Boston Herald.

We have no statistical basis for this, but the hardguessing staff can’t believe that Herald readers don’t experience strokes in proportionally equal numbers to Globe readers.

So we’ll be contacting the DPH to ask why the ad did not also run in the thirsty local tabloid.

We will, as always, keep you posted.

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Boston Detective Union Heralds Sean Gannon Salute

May 11, 2018

Most of you splendid readers know the story of Yarmouth police Sgt. Sean Gannon, who was killed last month serving an arrest warrant in Marston Mills.

Today’s Boston Herald features an update in which Jordan Frias reports on “detailed information about the moments leading up to the shooting death of Yarmouth K-9 Sgt. Sean Gannon and the surrender of his alleged shooter Thomas Latanowich.” The new details come from Cape and Islands District Attorney Michael O’Keefe’s office.

Several pages before that piece, Herald readers saw this full-page ad.

 

 

Interestingly, the ad did not run in the Boston Globe, which presumably was no less sympathetic to the fallen officer than the Herald was.

Regardless, the hardsearching staff was unable to find any connection between Sgt. Gannon and Roger Berkowitz or George Regan. So we contacted the Boston Police Detectives Benevolent Society for enlightenment. We’re still waiting for an answer but we will, as always, keep you posted.


Boston Globe Runs Aditorial to Preserve Yawkey Way

April 22, 2018

As the hardtsking staff has repeatedly noted, the Boston Globe can be a bit loosey-goosey about drawing a sharp line between advertising and editorial content.

So we were less than surprised to find this on Metro B2 today.

 

On the left are all the charities given donations by the Yawkey Foundation. At lower right is this body copy.

(There’s only sketchy information available about the Connors Family Office, but it’s clearly associated with local macher Jack Connors, who has adamantly opposed the Yawkey Way name change.)

Here’s the thing, though: On no part of the page does the word “advertisement” appear.

And here’s the other thing: Back in the 1960s legendary adman David Ogilvy postulated that 80% of people read only the headline of an ad. Fifty years later, do we think more than one in five read the ad’s body copy?

Fewer is more like it.

Our kissin’ cousins at Campaign Outsider have a long-running series, Civilians Who Run Full-Page Ads in the New York Times, in which 1) all the ads look more like ads than the Connors one in today’s Globe, and yet 2) all of them are labeled “Advertisement.”

It’s a good guess that Connors didn’t want to spoil the visual effect by having his ad labeled an ad, but the $tately local broadsheet really should have higher standards than that.

Shouldn’t it?


Boston Globe Leases Out Even More Editorial Content

April 20, 2018

The Boston Globe is selling itself for parts.

For three years now the hardreading staff has chronicled the $tately local broadsheet’s slapping corporate logos on a series of editorial material – from lending Capital to Suffolk University to mortgaging part of its Business section to Rockland Trust to double-dipping on the Prouty Garden dustup at Boston Children’s Hospital  to ensuring that Cross Insurance could “present” part of the Globe’s Arts section.

Now comes the Kripalu Center for Yoga and Health‘s mash note to Meredith Goldstein in today’s Love Letters column.

Close-up for the presenter-impaired:

Just last week we noted how relentlessly the Globe’s print edition was flogging the Love Letters podcast in quarter-page ads that are also Kripaluscious.

Stay tuned – we’re guessing the Globe next sells The Metro Minute to Swatch.


Boston Globe Likely Didn’t ‘Resort’ to Pay-for-Play

April 16, 2018

One of our splendid readers alerted the hardreading staff to an interesting twofer in yesterday’s Boston Sunday Globe.

First, this “suspiciously glowing” review of RiverWalk Resort in New Hampshire, which ran on Page One of the Travel section.

 

 

Then this full-page ad on page three of the Address section.

 

 

Splendid reader asks: “Coincidence?”

Most certainly not, although not in the way you might think. We’re guessing the piece begat the ad, rather than the other way around.

(To be sure graf goes here)

To be sure, the $tately local broadsheet has played footsie with its advertisers on numerous occasions, as the hardtsking staff has repeatedly noted.

So we’re not saying pay-for-play is entirely out of the question; we just don’t think that’s the case here.


Boston Globe Wantonly Flogs Globe Columnist’s Book

April 11, 2018

Before any of you splendid readers get all shirty on us . . .

It’s not that the Boston Globe is running endless ads for Names columnist Meredith Goldstein’s new book, Can’t Help Myself.

 

 

And it’s not that the Globe is running endless ads for Goldstein’s Love Letters podcast.

 

 

It’s that the Globe is allowing her to promote her book in her own Globe column.

 

 

Can we at least agree that’s a plug too far?

Or is the hardreading staff just hopelessly out of date.

(To be sure graf goes here)

To be sure, anyone who’s hopelessly out of dates will likely have a different opinion.


Boston Herald Starts MLB Wild Card Race, Uh, Now

April 10, 2018

Full disclosure: The hardreading staff normally doesn’t pay attention to Major League baseball until the Fourth of July because, well, the Stanley Cup playoffs.

But we felt it was our duty to point out that the Boston Herald is – less than a dozen games into the season – listing the MLB standings thusly.

 

 

 

Wild Card Games Behind? Before the Boston Public Garden’s swan boats have even hit the water? (That will be this Saturday.)

Get outta town.

By contrast, here’s the Boston Globe’s downright rational standings format.

 

Earth to Heraldniks: What the hell?