Do MGB’s Boston Globe Ads Really Have ‘The Facts’?

From our kissin’ cousins at Ask Doctor Ads

Well the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

There I was, minding my own business and working my way through the Boston Sunday Globe, when I came across this full-page ad for Mass General Brigham touting the healthcare system’s proposed expansion.

The ad’s subhed claims that “The capacity problem is preventing us from caring for the patients who need us the most.”

As you know, Doc, advertising quite often is entirely fact-free, so should we take this campaign at face value? Or what?

– Mess General

Dear Mess,

First, let’s look at the ad’s body copy.

Okay – so according to Mass General Brigham, demand has outstripped supply at the hospital for the past three years.

Except, according to this piece a few weeks ago by Boston Globe reporterJessica Bartlett, the expansion could simply be a naked power grab by the healthcare behemoth . . .

Read the rest here.

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