As the hardreading staff duly noted, on Tuesday the Boston Globe pimped out – for the first time – its front page to the Boston Medical Center.
The redoubtable Dan Kennedy had this Broadsheet Confidential report at WGBH News.
Globe Editor McGrory Defends Placement Of Front-Page Boston Medical Center Ad
The print edition of [Tuesday’s] Boston Globe includes a banner advertisement that appears above the nameplate at the very top of the page. The ad, for Boston Medical Center, promotes that institution’s addiction services. The placement is unusual enough to have prompted a message to the staff late Monday night from Globe editor Brian McGrory:
Just a heads up to everyone that we have an unorthodox ad on the front page of tomorrow’s print Globe. There’s a copy of it at the bottom of this email. As you’ll see, it’s the same shape and size as our regular strip ads on the front, but it’s at the top of the page rather than the bottom.
We didn’t permit this lightly. The cause of fighting addiction is a noble and vital one. The institution involved, the Boston Medical Center, plays an important role in our community on this and many other issues. And we don’t intend this to be a regular ad position. This is part of a larger campaign that is important to the ad client and significant to the Globe.
Any issues or questions, feel free to raise or ask. Otherwise, thanks as always for your commitment to great journalism.
So the commitment to great journalism includes accommodating what’s “important to the ad client and significant to the Globe.”
Because they’re both on the side of the angels, right?
Except . . .
Yesterday’s edition of the Globe makes the $tately local broadsheet look like it’s on the side of the angles.
From Wednesday’s Food section, what at first glance looks like a two-page editorial spread:
Wait – where’s the ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT at the top of page G3?
Apparently in someone’s desk drawer at the Globe.
(To be sure graf goes here)
To be sure, the hardtsking staff can be a bit over-fastidious at times. But still, you have to wonder: How often will what’s important to the ad client and $ignificant to the Globe now dictate the aditorial content of the paper?
Or is the Globe content merely to be the Adbnb of whatever renters come its way?