Boston Globe to Readers: You CAN Handle the Truth!

March 29, 2017

As the hardreading staff noted the other day, the Boston Globe has officially joined the Trumped-up Pep Squad for Truth recently launched by the Washington Post via its new banner headline.

 

 

The Globe pom-poms have been running at the top of the paper’s website. Representative samples:

 

 

 

Today the real journalists at the Globe took their campaign to the print edition with this ad at the bottom of A10.

 

 

Next stop: T-shirts. Hey, if it’s good enough for WaPo, it should be good enough for the Globe.

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Huh? Planned Parenthood Ad in Boston Globe Sports?

March 27, 2017

From our Wait – what? desk

The headscratching staff came across this Planned Parenthood League of Massachusetts (PPLM) ad in yesterday’s Boston Globe Sports section.

 

 

No question Planned Parenthood is right in the middle of the public debate at this point. As this Axios piece notes, the organization could be Donald Trump’s next emergency.

The fight to defund Planned Parenthood could shut down the government in less than a month. It’s getting hardly any media attention but it’s the most immediate emergency confronting the Trump administration, which is reeling after its Obamacare fiasco.

 

Fair enough, but we still don’t get why PPLM would spend money on an ad that reaches an overwhelmingly male audience.

So we’ll give them a call and, as always, keep you posted.


Boston Globe Joins Anti-Trump Banner Wave

March 27, 2017

It all started with Donald Trump’s Dark Knight, Steve Bannon, labeling the news media the opposition party.

Next thing you know, the Washington Post pasted this tagline under its banner.

Not surprisingly, the Post also rolled out DDiD merchandise, which was – not surprisingly – roundly mocked. Exhibit A: The Weekly Standard’s Trumpopleptic Tees piece.

Even WaPo’s arch-rival, New York Times editor Dean Baquet, took a shot at the Post’s darkness mongering.

“I love our competition with The Washington Post. I think it’s great. But I think their slogan — Marty Baron please forgive me for saying this — sounds like the next Batman movie.”

 

Regardless, Marty Baron’s old newspaper, the Boston Globe, has now joined the banner wavers.

While cruising the Globe’s website yesterday, the hardreading staff encountered these headers.

 

 

 

 

You get the idea.

Whether prospective subscribers get it is another question entirely.


Boston Globe Can’t Stop Pumping for Citgo $ign

March 17, 2017

As the hardreading staff has noted in vain for the past year, the Boston Globe has reaped hundreds of thousands of dollars in Save the Citgo Sign ads. But its coverage of the rumpus over the Kenmore Square icon has never disclosed the paper’s financial interest in the outcome.

Exhibit Umpteen:  Today’s Business section story by Jon Chesto about Boston Signage Syndrome.

On Boston’s skyline, signs can be a tricky business

Jeff Immelt wanted a headquarters sign that could be seen from Mars.

Or at least that’s what the General Electric CEO jokingly told a crowd of local business leaders when he came to Boston a year ago to celebrate the company’s decision to relocate here.

Good luck with that, Jeff. The Boston Planning & Development Agency is reviewing the company’s new sign as part of broader construction plans for its future Fort Point office, and the rooftop logo will have more earthly dimensions, maybe 35 feet in diameter.

Still, the approval of a tower sign in Boston remains a rare gift, one bestowed upon a select few.

 

Among them – yes – the Globe’s own gas light.

The Citgo sign in Kenmore Square probably would never get approved today, and yet it has become a beloved landmark, one that Walsh helped save this week by refereeing lease negotiations.

 

Still, no disclosure.

Hey, Boston media watchers – don’t any of you want a piece of this?

Seriously?


Boston Globe Still Not Disclosing Citgo $ign Conflict

March 16, 2017

During the past year the hardreading staff has painstakingly noted what must be hundreds of thousands of dollars worth of Citgo ads like this one that have run in the Boston Globe.

 

 

And yet . . .

Never once in its coverage has the $tately local broadsheet mentioned the paper’s financial interest in the survival of the Kenmore Square icon.

Including today’s Page One piece.

A new lease on life for beacon of Boston

Deal reached to keep Citgo sign in place

The Citgo sign will remain atop its longtime home in Kenmore Square after the petroleum company reached a deal with its new landlord Wednesday, ending a months-long standoff that had threatened one of the most recognized landmarks of the Boston skyline.

The fate of the rooftop sign had been in question since last year, when the building that hosts it was sold by Boston University to Related Beal, a New York-based development company.

 

(To be fair graf goes here)

To be fair, the piece by Adam Vaccaro and Tim Logan does include a sort of drive-by disclosure:

The controversy emerged last fall soon after Related Beal bought a total of nine buildings in Kenmore Square from BU for $134 million. Believing its old lease terms of $250,000 to be far below current market rates, the new landlord had wanted Citgo to pay as much as 10 times that amount.

Citgo had previously countered with an offer to pay $500,000, and had launched a public campaign to rally support behind the sign.

 

Pretty limp, Globeniks. And pretty sad you’re not willing to do the right thing and disclose your financial interest in this story.

But maybe that’s consistent with what editor Brian McGrory said about another recent adberation, which he labeled “part of a larger campaign that is important to the ad client and significant to the Globe.”

Make that $ignificant to the Globe, yeah?


Boston Herald Runs Topless Ad!

March 14, 2017

As the hardreading staff has chronicled in painful detail, the Boston Herald just can’t get any love from the local full-page ad set. All those corporate image, memorial, congratulatory, and damage control ads routinely migrate to the Boston Globe and bypass the thirsty local tabloid.

But today’s edition of the Herald does feature this full-page ad.

 

 

We’re not exactly sure why the vintage Caddy is pictured in the ad – would you really buy time on Boston Herald Radio to sell a used car? Maybe it’s a visual pun, you know, drive sales?

Anyway, memo to Kathleen Rush and Joe LoPilato:

1) Love the car.

2) Why’s it there?

Thanks in advance.


Boston Globe Still Pump$ CITGO Sign Sans Disclosure

March 13, 2017

As the hardreading staff has relentlessly noted for the past year, the Boston Globe is playing financial footsie with Citgo over the Venezuelan oil company’s  quest to obtain landmark status for its iconic Kenmore Square sign.

The $tately local broadsheet has run numerous news reports on the sign’s endangered status and numerous Citgo-purchased ads like this one pleading for the sign’s protection.

 

 

(The hardcounting staff previously estimated that Citgo has spent five figures on Globe ads. We’re a moron. It’s probably more like $200,000.)

Saturday’s Globe featured a slightly mixed reaction from readers in the paper’s latest Citgo-no-go editorial offering.

 

 

 

Then, as night follows day, Sunday’s Globe featured this full-throated Citgo ad.

 

 

The Globe’s resolute refusal to disclose its financial interest in the Citgo sign rumpus is just one more sign of the paper’s increasingly questionable efforts to generate new revenues.

We totally get the Globe’s need to find new sources of revenue to keep the paper afloat.

What we don’t get is its willingness to risk editorial integrity to achieve that goal.

P.S. Citgo has run exactly zero ads in the Boston Herald so far. Maybe the thirsty local tabloid needs to sign up its newsroom, eh?