As the hardreading staff has chronicled in painful detail, the Boston Herald just can’t get any love from the local full-page ad set. All those corporate image, memorial, congratulatory, and damage control ads routinely migrate to the Boston Globe and bypass the thirsty local tabloid.
But today’s edition of the Herald does feature this full-page ad.
We’re not exactly sure why the vintage Caddy is pictured in the ad – would you really buy time on Boston Herald Radio to sell a used car? Maybe it’s a visual pun, you know, drive sales?
Anyway, memo to Kathleen Rush and Joe LoPilato:
1) Love the car.
2) Why’s it there?
Thanks in advance.