GE Brings No Things (or Ads) to Life at Boston Herald

From our bottomless Local Dailies DisADvantage desk

As the hardreading staff has noted, when General Electric decided to move its corporate headquarters to Boston last April, GE celebrated its migration with this full-page ad in the Boston Globe.

 

screen-shot-2016-04-04-at-12-27-07-pm

 

But, as we also noted, GE ignored the Boston Herald.

The [ad’s] small type: “GE and Boston are the perfect combination to usher in a new digital industrial revolution. We’re proud to call the city that never stops making history our new home.”

But, apparently, not proud enough to run its ad in the Boston Herald.

Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?

 

Since then GE – totally ignoring us – has run a series of full-page ads in the Globe but not the Herald, such as this one in May:

 

screen-shot-2016-05-04-at-12-47-59-am

 

And, in yesterday’s Globe, yet another full-page suck-up.

 

Screen Shot 2016-07-05 at 12.18.31 AM

 

We’ll say it again:

Hey, GEniks: You’re moving to a two-daily town. Show the thirsty local tabloid some love, eh?

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One Response to GE Brings No Things (or Ads) to Life at Boston Herald

  1. […] detail, the Boston Herald just can’t get any love from the local full-page ad set. All those corporate image, memorial, congratulatory, and damage control ads routinely migrate to the Boston Globe and bypass […]

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