The feisty local tabloid’s Sean Philip Cotter has done area residents a potato solid with this story in today’s edition of the paper.
An impending ‘Spudpocalyspe’
Could Canadian crackdown keep US shelves bare?
A new advertising campaign warns of an impending “spudpocalypse,” chipping into potato supplies and driving price spikes in Massachusetts as Prince Edward Island tubers are hit with a moratorium on exports.
“Shelves will soon be bare … help us stop the spudpocalypse,” blares a video clip for the ad campaign’s new website — spudpocalypse.com. The spot that also features a hand labeled “USDA” swatting away cartoon potatoes as a crunchy rock guitar grooves.
The campaign, from the PEI Potato Board — an industry group for the Canadian province’s spud growers — is meant to gin up public pressure here in potato-hungry Massachusetts after Canadian and U.S. food safety authorities cut the export of potatoes from Prince Edward Island over fears of “potato wart.”
We recommend you read Cotter’s entire piece, as it’s stuffed with puns both tasty and otherwise. Here’s the spot he mentioned, which has been viewed by 1386 YouTubers.
Sounds pretty drastic. And what has the Boston Globe done about the pending potato famine? Nothing. The Globeniks have totally frittered away the chance to alert the public. Some would say they need to be whipped – into shape, that is. If anyone finds that notion ap-peeling.
Boston GlobeSox owner John Henry’s sports shopping spree is apparently not over yet.
His Fenway Sports Group – which includes the Boston Red Sox, the Liverpool Football Club, Fenway Sports Management,50% of RFK Racing, and 80% of NESN – added the Pittsburgh Penguins to that roster last month. Now Henry is looking to drop an NBA franchise into his cart, as Justin Leger reported at NBC Sports Boston back in November.
It is not yet known which NBA teams Fenway Sports Group has on its radar, but Axios states that it is expected to seek out a target sometime in 2022.
Coincidentally, the New York Times is also in an acquisitive mood; the Grey Lady is coughing up $550 million – in cash – for subscription sports site The Athletic. And the Times is not stopping there, according to this CNBC report by Lauren Feiner and Alex Sherman.
The Athletic signals a potential future acquisition strategy by the NYT to target niche, community-based journalism enterprises with high-interest audiences willing to pay subscription fees for reporting. Sites that specialize in science, tech, and other specific interests are likely future targets for the Times, said the source who spoke with CNBC.
So let’s think this through: John Henry wants to buy an NBA franchise (average value: $2.4 billion). The Times wants to buy verticals such as, oh, STAT – the medical and biotech site Henry launched in 2015. According to Rick Edmunds at Poynter, STAT has seen its traffic grow fivefold and its staff increase by 50% since the start of the pandemic.
Sounds like a natural. The harddealing staff should get 10% if it goes through, don’t you think?
As the hardreading staff was perusing the local dailies today, we came across this full-page Boston Herald ad for a new marijuana store just down the block from the Lyric Little Bandbox.
We especially liked the jaunty tone of its pitch to become text buddies with the cannabis retailer: “Get updates on exciting products, brands, events, and more sent directly to your phone. Or maybe we’ll just check in, see how you’re doing. Who knows? New relationships are exciting.”
According to this piece by Forbes senior contributor Javier Hasse, MedMen needs all the new relationships it can get.
Publicly traded cannabis company MedMen has had a turbulent year, having had to deal with management shakeups, the ousting of its co-founders and lawsuits. And, although the stock is still up about 16% year-to-date, it has fallen considerably from the $1.29 per share value it reached in February – it’s now under $0.20.
Under the circumstances, we figured there would be a similar Grand Opening ad in the Boston Globe. But . . . nothing. Which is strange given that the stately local broadsheet actually has a Bong Bureau, ably manned by cannabis reporter Dan Adams, who also writes the This Week in Weed newsletter.
Memo to MedMen: Don’t bogart that ad, my friend – pass it over to the Globe.