Boston Globe Story a Free Ad for Fenway Advertiser

April 6, 2019

From our Boston GlobeSox desk

A sharp-eyed Two-Daily Town reader posted this on Facebook last night.

Wow, the Boston Globe has a story about a Red Sox commercial partner — a casino, no less — entering into a deal to put an ad on the left field wall (I refuse to call the edifice by its brand name.) And it comes with a picture of the new logo. Imagine that. How ever did the team owners convince the region’s dominant media outlet to run a piece on what is essentially a marketing deal that enriches the owners but means nothing to fans. Boy, that’s some pull, huh? ( The Globe, by the way, most recently ran an editorial opposing expanding casino gambling, a move that would hamper the Sox newest partner.  Hmm, wonder if [the] hard reading staff at “It’s Good to Live in a Two-Daily Town” took notice.)

 

Sure enough, this piece was sitting up like tee-ball on the Globe’s website.

Red Sox and MGM Resorts officials reveal additions at Fenway Park

The Green Monster has a new logo, just in time for the Red Sox home opener.

A large advertisement featuring MGM Resorts’ roaring lion trademark was unveiled at Fenway Park Friday, courtesy of a new partnership between the team and the casino giant.

“This is hallowed ground,” said Jim Murren, chief executive officer of MGM Resorts International. “The fact that Fenway Sports is willing to work with us is humbling.”

 

Yeesh.

The story also flacks “an array of new concession snacks, renovations to the press box and player clubhouses, and augmented-reality capabilities for the MLB Ballpark app, which will allow fans to roam the stadium with their phones, scan certain objects, and see them come to life.”

Two things to note:

1) Nowhere in that piece – or in the print version – is it disclosed that the Boston Globe is owned by Red Sox owner John Henry.

2) The piece was written by a Globe correspondent – not a staffer – who is presumably blameless in this matter and so will go unnamed.

But the correspondent’s editors – they’ve got some ‘splaining to do, no?


Los Angeles Dodgers to Boston Herald: Drop Dead

October 31, 2018

In an apparent attempt to demonstrate that they’re not sore losers, the LA ball team bought page 3 of today’s Boston Globe to run this ad.

 

 

The sure loser? The Boston Herald. Dem Bums gave the thirsty local tabloid an intentional pass.

And it wasn’t just LA that gave the Herald the air. The island of Aruba also ran a Globe-only ad today.

 

 

The tagline: One Happy Island.

Just like One Happy Daily.


Boston Herald for Sale, Price Is Right for Globe

October 28, 2018

When the costly local tabloid arrived at the Global Worldwide Headquarters this morning, the front page of Sunday Sports blared out this:

STAY ON SCHEDULE

Silverman: Red Sox stick to plan,

save Sale for Game 5

 

Said Michael Silverman piece ran on page 3.

 

 

Except . . . this Peter Abraham piece is more like it.

 

 

(To be sure graf goes here)

To be sure, the Herald got it all sorted out eventually, as the paper’s website and E-Edition indicate. But that sure doesn’t help the lowly home subscriber, now does it?


Boston Globe Hits Red Sox with a Big Kayn Aynhoreh

August 7, 2018

Page One of today’s Boston Globe Sports section is the very definition of a jinx on the Red Sox.

 

 

Christopher Gasper’s column labeling the Red Sox “close to unbeatable” and the New York Yankees “feckless and fundamentally unsound” tiptoes right up to the hexing post. But Chad Finn’s confetti tossing puts a full-tilt whammy on the Olde Towne Team.

It’s all over but the accounting. For all intents and purposes, the Red Sox clinched their third straight AL East title Sunday night.

 

Kayn aynhoreh.

Crosstown at the Boston Herald, the estimable Steve Buckley provides a more sober-minded perspective.

Put hold on celebration

Despite Sox’ big lead, anything possible

Such was the Red Sox’ annihilation of the Yankees this past weekend that the remainder of the regular season has been reduced to little more than a stretching exercise for October.

Right?

The Sox have wrapped up the American League East, leaving the humbled, hurtin’ Yankees and their fans to collect themselves and start planning for that scary one-and-done wild card game against the Oakland A’s or Seattle Mariners.

Right?

 

Not so fast, Buckley says.

Now there’s a man with respect for the evil eye.

Hey, the hardworking staff knows we’re a mere Made Yankee Fan in Boston. But we might also be the canary in the coal mine.


Red Alert! The Red Sox Have an Official Red Wine!

July 13, 2018

From our Local Dailies DisADvantage desk

Who knew? It turns out the Olde Towne Team has an Official Red Wine, as readers of today’s Boston Globe discovered in this full-page ad.

 

 

The pitch:

 

Chateau Auguste certainly seems to be a hit with oenophiles: A quick check of the Googletron reveals that the 2017 Rosé featured in the ad rates from 3.4 to 4.5 stars; the 2015 Bordeaux in the background gets 4 stars. We’ll see how it plays at Fenway, though.

Two other things:

1) The ad got us to wondering who else might be an official sponsor of the Sox. We know – from all those delivery trucks – that W.B. Mason is the Official Office Products Supplier of the Boston Red Sox (and also sponsors the Philadelphia Phillies, New York Yankees, New York Mets, Cleveland Indians, Pittsburgh Pirates, Washington Nationals, and the Tampa Bay Rays, along with the NHL’s Boston Bruins).

But we had no idea that Cincinnati-based Cintas is the Official Restroom Sponsor of Fenway Park. That’s good to know. (There’s a bunch of others here.)

2) The Chateau Auguste ad did not run in the Boston Herald. That makes it the thirsty local tabloid times two.


Red Sox Play Ball with Herald in New Ad Campaign

December 18, 2017

As the hardreading safe has noted many times, the Boston Herald is routinely overlooked as an advertising vehicle by local institutions ranging from General Electric to Verizon to AJC Boston to CVS.

But . . .

The new ad campaign for Red Sox ticket sales is totally bi-paper-san.

From Saturday’s Boston Globe.

From Saturday’s Herald.

 

 

Some context here, from Ricky Doyle’s NESN profile of Rafael Devers in August:

“In my neighborhood, when I played vitilla (baseball with bottle caps), there was always this guy who would say, ‘Look at this one with that fresh face,’ and from then on I was ‘Carita.’ ”

Carita. Or Baby Face. Hmm… we’ll see if it sticks.

 

Clearly, it did.

Back to the Sox ads. Both local dailies ran this one yesterday.

 

No explanation need for that, right?

But maybe an explanation for the ad campaign itself is in order.

Red Sox ticket sales were off last year (2,917,678) from 2016 (2,955,434) according to Baseball Reference.

Regardless, here’s what ticket buyers can expect for next year, via Nik DeCosta-Klipa at Boston.com.

The team announced Wednesday that [2018] (ticket prices at Fenway Park will increase by an average of 2.5 percent. Similar to last year, this means ticket prices are going up $1 to $5 for many of the seats closer to the field, as well as the bleachers.

 

Red Sox to fans: Read it and keep (paying more).

Let’s see how many of them vamos next season.


NESN Has NUSN for the Boston Herald

April 10, 2016

Well tomorrow is the Red Sox home opener and, say, there’s rejoicing throughout the land – including in today’s Boston Globe Sports section, which features this full-page ad.

 

Screen Shot 2016-04-10 at 12.40.12 PM

 

You know what comes next: The ad did not run in today’s Boston Herald, sports section or otherwise.

Well, you might say, that’s because the flimsy local tabloid has managed the improbable feat of having a circulation that’s smaller on Sunday than on weekdays. The Herald claims 96,403 daily and 75,405 Sunday circulation, but here’s what the Herald published last fall:

 

Screen Shot 2016-04-10 at 5.00.35 PM

 

Note the Total Paid Distribution: 60,212. And that was on a Friday.

So let’s use the Herald’s own ratio and estimate Sunday circulation around 50,000. That should make a Sunday ad in the Herald less expensive, not less likely.

But apparently NESN has all the viewers it needs.

So nothing for the thirsty local tabloid.

That’s just sad, with a capital A-D.