Columbia Gas: No One in Lawrence Reads the Herald

October 4, 2018

Columbia Gas, which oversaw the destruction of roughly 80 homes; the death of Leonel Rondon, a student at Phoenix Charter Academy; over two dozen injuries; and the disruption of thousands of other lives, promises to restore service to Lawrence, Andover, and North Andover by November 19th.

But . . .

The company is also hedging its bets, as yesterday’s full-page Boston Globe ad from Columbia Gasbag Joe Hamrock indicates.

 

 

Nuts to deadlines graf.

 

 

Notice first that Columbia Gas is outsourcing part of its responsibility for the recovery to “local, state and federal officials and other dedicated people and organizations.”

Also notice that there’s no mention of the November 19th deadline.

Also also notice that the ad did not run in the Boston Herald, yet another example of Boston institutions overlooking the thirsty local tabloid.

No wonder we’re destined to be a One-Daily Town.

P.S. It’s entirely coincidental that this is the front page of today’s Herald

 

 

and this is Metro Page One of the Globe.

 

 

 

Entirely.

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Ads in Boston Dailies Drive Facebook Clustertruck

August 17, 2018

Of course it’s a glorious day in Boston media when anyone decides to run a full-page ad in both local dailies, given how often the thirsty local tabloid is overlooked by marketers.

So mark today on your calendar, since this ad appears in both the Boston Globe and the Boston Herald.

 

 

 

Apparently, the best part of Facebook is located here.

 

 

The obvious question is, what the truck is that?

Fortunately, Fitchburg Sentinel & Enterprise reporter Cheryl Cuddahy explains in this piece.

Like a good food truck? You’re in luck

Rolling hills and vistas are your view as you unplug for a while and enjoy food of every style and culture at the second annual Clustertruck Food Truck Festival coming to Lancaster [next week].

More than 25 food trucks and 35 mobile businesses from around New England will converge on Kalon Farm to serve, fresh, locally sourced foods and to sell their artisan crafts.

The Clustertruck Food Truck Festival will be celebrated Saturday, Aug. 25, from noon to 6 p.m., at Kalon Farm, scenically located at 339 Seven Bridge Road, Route 117.

 

The festivities will include food, wine, artisans, and contributions to local charities. What’s not included is Facebook’s connection to the event beyond this one sentence: “For more information on The Clustertruck Food Truck Festival, visit www.theclustertruck.com or find the festival on Facebook.”

So we trundled over to the Clustertruck website but we still don’t get why Facebook is spending tens of thousands of dollars to advertise that particular festival. Business Insider ran this piece in April about Facebook’s Here Together campaign in the wake of the Cambridge Analytical scandal, but so far at least, we can’t find anything on Get Together.

Truck us, eh?


Red Alert! The Red Sox Have an Official Red Wine!

July 13, 2018

From our Local Dailies DisADvantage desk

Who knew? It turns out the Olde Towne Team has an Official Red Wine, as readers of today’s Boston Globe discovered in this full-page ad.

 

 

The pitch:

 

Chateau Auguste certainly seems to be a hit with oenophiles: A quick check of the Googletron reveals that the 2017 Rosé featured in the ad rates from 3.4 to 4.5 stars; the 2015 Bordeaux in the background gets 4 stars. We’ll see how it plays at Fenway, though.

Two other things:

1) The ad got us to wondering who else might be an official sponsor of the Sox. We know – from all those delivery trucks – that W.B. Mason is the Official Office Products Supplier of the Boston Red Sox (and also sponsors the Philadelphia Phillies, New York Yankees, New York Mets, Cleveland Indians, Pittsburgh Pirates, Washington Nationals, and the Tampa Bay Rays, along with the NHL’s Boston Bruins).

But we had no idea that Cincinnati-based Cintas is the Official Restroom Sponsor of Fenway Park. That’s good to know. (There’s a bunch of others here.)

2) The Chateau Auguste ad did not run in the Boston Herald. That makes it the thirsty local tabloid times two.


Everett Casino Ad a Wynn/Wynn for Boston Dailies

June 18, 2018

Coincidence? You tell us.

Four days ago Boston Globe reporter Mark Arsenault wrote about a new Suffolk University poll.

Plurality of likely voters say Wynn Resorts should retain license

Nearly 80 percent of likely Massachusetts voters are aware of the sexual misconduct accusations against former Wynn Resorts chief executive Steve Wynn, but a plurality want the company to remain the owner of its casino resort in Everett, according to a Suffolk University poll released Thursday.

The poll of 500 likely midterm voters, conducted by Suffolk’s Political Research Center, also showed a large gender gap in public opinion on the casino giant, which is building a $2.5 billion resort casino on the Mystic River.

Overall, 46 percent of respondents said Wynn Resorts “should continue to be the builder and operator of the Everett casino,” known as Encore Boston Harbor. About 38 percent said the company should not remain owner and operator, and about 16 percent were undecided or declined to answer.

 

Not exactly a full-throated endorsement. Beyond that, 48% of women wanted Wynn Resorts gone, unsurprising given Steve Wynn’s record of sexual harassment.

(To be sure graf goes here.)

To be sure, Wynn has left his eponymous company, but the sexual misconduct problems at Wynn Resorts Ltd. go far beyond him. Exhibit A: This piece in today’s Wall Street Journal.

But back to the Suffolk University survey. Hard on the heels of the Globe piece comes this ad, which appears in both the Globe and the Boston Herald today. (Its appearance in the thirsty local tabloid indicates how seriously Wynn takes this issue.)

 

 

No question those workers want to keep their jobs, but the smart money says they neither set up BuildingEncore.org nor paid for the two ads.

We’d certainly bet on it.


Mass. DPH Ad Strokes Boston Globe, Not Herald

May 15, 2018

From our Late to the Get Well Party desk

The hardreading staff has been remiss in failing to note this half-page ad that the Massachusetts Department of Public Health ran over the weekend in the Boston Sunday Globe.

 

 

The ad – wait for it – did not run in the Boston Herald.

We have no statistical basis for this, but the hardguessing staff can’t believe that Herald readers don’t experience strokes in proportionally equal numbers to Globe readers.

So we’ll be contacting the DPH to ask why the ad did not also run in the thirsty local tabloid.

We will, as always, keep you posted.


Marty Walsh’s Ad Promotes #OneBoston(Daily)Day

April 9, 2018

From our Local Dailies DisADvantage desk

It seems that Mistah Mayah has been following our kissin’ cousins at One-Daily Town, given that this City of Boston ad appears in today’s Boston Globe but not the Boston Herald.

 

 

That’s the hat trick for Walsh: He also snubbed the thirsty local tabloid the past two years.

Whatsamatta, Marty – coverage in the Herald not fawning enough for you?

Show some class, man.


Boston Herald Is Sold(er) Out by Departing Patriot

March 26, 2018

From our Local Dailies DisADvantage desk

First, disclosure: The hardreading staff has been a New York Giants fan since the days the team was called the New York Football Giants. (Don’t bother sending any abusive comments, splendid readers. Being a Giants fan is punishment enough itself.)

So we’re quite happy that former New England Patriot left tackle Nate Solder is Big Town bound, even at the cost of $62 million over four years, with $35 million guaranteed.

Solder’s feelings about leaving town, however, are mixed, as he mentioned in this full-page ad in yesterday’s Boston Globe.

Crosstown at the Boston Herald there was . . . nothing.

Note to Nate: Some denizens of Patriot Nation actually read the Herald. Apparently you won’t miss them – except with your ad dollars. Maybe Herald scribe Karen Guregian should take back the respectful sendoff she gave you yesterday.

Plenty left still to tackle

Solder loss leaves hole, concerns

The Patriots have a question mark in a place no team wants a question mark. They’re below par in the one position they can’t afford to be, especially with Tom Brady the linchpin to their success.

Uncertainty with Brady’s blind side protector? That’s not been a major storyline heading into a season for quite some time. Left tackle has been a strength for nearly two decades, from Matt Light to Nate Solder.

 

For the Herald, advertisers present a different kind of blind side: They don’t even see the thirsty local tabloid.

New slogan for the paper: Ad loss leaves hole, concerns.