EF Education First Puts PR First in Boston Globe Ad

October 2, 2017

From our Local Dailies DisADvantage desk

Some of you splendid readers might be scratching your heads over this full-page ad in today’s Boston Globe.

 

 

EF is Education First North America, which loves the Massachusetts Department of Conservation and Recreation for millions of very good reasons.

To wit:

EF Education First Breaks Ground on Third Building in Cambridge, Creating International Education Campus Along Charles River

Massachusetts Governor Charlie Baker and many Commonwealth and City of Cambridge leaders today joined EF Education First North America CEO Dr. Edward Hult to break ground on the company’s third new building in Cambridge’s North Point neighborhood, which will result in the creation of 300 new jobs, acres of new public parkland and recreational amenities, and a new permanent operations and maintenance facility for the MA Department of Conservation and Recreation (DCR).

 

The press release also notes this: “In 2014, the Massachusetts State Legislature unanimously passed special legislation allowing EF to acquire a 125,000-square-foot parcel of land owned by DCR and MassDOT for $20.4 million USD, which previously housed a temporary maintenance facility for DCR. The proceeds from the land sale will fund the construction of a permanent maintenance facility for DCR on one portion of the parcel, which represents an important unmet Big Dig mitigation obligation.”

Swell.

But wait, there’s more – this item ran in the Business section of today’s Globe, a sort of gift-with-purchase.

 

 

Interesting that the press release didn’t mention the $31 million state handout, but, hey, you can’t have everything.

Crosstown at the Boston Herald, however, they pretty much can’t have anything. Education First might love the DCR, but it doesn’t care a fig for the thirsty local tabloid, presumably on the assumption that Herald readers aren’t interested in language classes and overseas education trips.

Huh.

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Mayor Marty Walsh Advertises One Boston (Daily) Day

April 15, 2017

From our Local Dailies DisAdvantage desk

Be of good cheer, splendid readers! Today not only marks the return of the swan boats to the Boston Public Garden, but it’s also #OneBostonDay, as Mistah Mayah declares in this full-page Boston Globe ad.

 

 

There is, however, no One Boston Day ad in today’s Boston Herald.

Could that be because of Herald headlines like Mother of shot child says ‘Marty Walsh is a liar’? Or Liz Warren and Marty Walsh need to grow up?

We’re guessing inquiring minds at the thirsty local tabloid want to know.


Boston Globe Still Not Disclosing Citgo $ign Conflict

March 16, 2017

During the past year the hardreading staff has painstakingly noted what must be hundreds of thousands of dollars worth of Citgo ads like this one that have run in the Boston Globe.

 

 

And yet . . .

Never once in its coverage has the $tately local broadsheet mentioned the paper’s financial interest in the survival of the Kenmore Square icon.

Including today’s Page One piece.

A new lease on life for beacon of Boston

Deal reached to keep Citgo sign in place

The Citgo sign will remain atop its longtime home in Kenmore Square after the petroleum company reached a deal with its new landlord Wednesday, ending a months-long standoff that had threatened one of the most recognized landmarks of the Boston skyline.

The fate of the rooftop sign had been in question since last year, when the building that hosts it was sold by Boston University to Related Beal, a New York-based development company.

 

(To be fair graf goes here)

To be fair, the piece by Adam Vaccaro and Tim Logan does include a sort of drive-by disclosure:

The controversy emerged last fall soon after Related Beal bought a total of nine buildings in Kenmore Square from BU for $134 million. Believing its old lease terms of $250,000 to be far below current market rates, the new landlord had wanted Citgo to pay as much as 10 times that amount.

Citgo had previously countered with an offer to pay $500,000, and had launched a public campaign to rally support behind the sign.

 

Pretty limp, Globeniks. And pretty sad you’re not willing to do the right thing and disclose your financial interest in this story.

But maybe that’s consistent with what editor Brian McGrory said about another recent adberation, which he labeled “part of a larger campaign that is important to the ad client and significant to the Globe.”

Make that $ignificant to the Globe, yeah?


Boston Herald Runs Topless Ad!

March 14, 2017

As the hardreading staff has chronicled in painful detail, the Boston Herald just can’t get any love from the local full-page ad set. All those corporate image, memorial, congratulatory, and damage control ads routinely migrate to the Boston Globe and bypass the thirsty local tabloid.

But today’s edition of the Herald does feature this full-page ad.

 

 

We’re not exactly sure why the vintage Caddy is pictured in the ad – would you really buy time on Boston Herald Radio to sell a used car? Maybe it’s a visual pun, you know, drive sales?

Anyway, memo to Kathleen Rush and Joe LoPilato:

1) Love the car.

2) Why’s it there?

Thanks in advance.


GE Brings Good Things/Full-Page Ads to Boston Globe

February 28, 2017

From our Local Dailies DisADvantage desk

As the hardreading staff has previously noted, Boston BFF (Big Fat Fundsucker) General Electric has a penchant for running full-page ads in the Boston Globe but not the Boston Herald.

Exhibit Umpteen, from Monday’s $tately local broadsheet.

 

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That’s a follow-up to this GE spot on Sunday night’s Academy Awards broadcast.

 

 

Millie Dresselhaus, the first woman to win the National Medal of Science in Engineering, died on February 20th, one week before her TV spotlight ran.

So good for GE to memorialize her in print.

But c’mon, GEniks – show some love for the thirsty local tabloid, yeah?


Norwegians Hate the Boston Herald

February 25, 2017

From our Local Dailies DisADvantage desk

Once again, the thirsty local tabloid found itself parched yesterday.

Friday’s Boston Globe A3 Norwegian Air full-page ad:

 

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Wicked Nawsome™ sidebar: Could we please retire “wicked awesome” from the Bawston Lexicon? (See Adam Gaffin’s Wicked Good Guide to Boston English for details.) It’s wicked tiresome.

Then again, Friday’s Herald did feature this consolation ad.

 

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Can the coveted Recycle Rex Award be far behind for Howie Carr(toon)?

We think not.


Sunday Boston Herald at Super (Bowl) DisADvantage

February 12, 2017

One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.

 

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The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.

 

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All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.

Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.

 

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The not-so-special section features just four Pats-related ads, starting with this must-have.

 

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There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.

Collect them all! Trade them with your friends!

And feel just a little bad for the thirsty local tabloid.