April 5, 2020
From our Local Dailies DisADvantage desk
As the hardreading staff has noted numerous times, the Boston Herald has long been the wallflower at the local advertising dance.
And so it remains in the time of coronavirus.
To be sure, Kappy’s Fine Wine & Spirits has been a loyal customer lately with full-page ads like this one.
And Stop & Shop ran this thank you ad today.
But that’s pretty much it for the thirsty local tabloid.
Crosstown at the Boston Globe, though (wait – that doesn’t work any more since the Globe moved to State Street and the Herald moved to Braintree and anyway everyone’s working remotely so the hell with it) – the full-page ads are coming fast and furious.
Yesterday there was this ad from the Veterans Cannabis Project urging Gov. Charlie Baker (R-Bogart) to designate all adult-use Massachusetts cannabis dispensaries as essential services.
Auto magnate Herb Chambers also went full-page yesterday.
Today is even better for the stately local broadsheet. It got the Chambers ad again and the Stop & Shop thank you ad. But today’s edition also features this Blue Cross Blue Shield of Massachusetts ad.
And this Uber ad.
Memo to Blue Cross and Uber: Maybe next time send some of that love to the Herald as well.
June 12, 2019
As the hardreading staff has previously noted, Juul Labs – the company that owns 75% of the e-cigarette market – has locally run ads like these exclusively in the Boston Herald.
Now, though, faced with numerous lawsuits, Juul Labs is in Defcon 2 as our kissin’ cousins at Campaign Outsider have deftly noted, not to mention this piece by Lachlan Markay and Sam Stein in The Daily Beast.
Juul Spins Vaping as ‘Criminal Justice’ Issue for Black Lawmakers
The company has embarked on a massive lobbying campaign designed to reach the Congressional Black Caucus.
The vaping industry’s unrivaled leader, Juul, is making a huge push to ingratiate itself with America’s communities of color, hoping that doing so will win it critical allies within the Democratic Party who can help it navigate a high-stakes legislative and regulatory minefield.
The company has hired lobbyists and consultants with deep ties to prominent black and Latino lawmakers, steered money to congressional black and Hispanic caucuses, and made overtures to leading civil rights groups. It has enlisted the services of a former head of the NAACP, a board member of the Congressional Black Caucus’s political arm, and the Obama White House’s top civil rights liaison. And it’s sought the support of National Action Network chief Rev. Al Sharpton.
Two Daily Town rule of thumb (pat. pending): Whenever Al Sharpton is involved, kindly walk – do not run – to the nearest exit.
Given all that, Juul has now embarked on a full court press of full-page ads in the New York Times, Wall Street Journal, and Boston Globe.
But not the Boston Herald.
Your condolences for the thirsty local tabloid go here.
April 14, 2019
Now that the Teamsters have gone out in sympathy with the nearly 31,000 Stop & Shop workers who went on strike three days ago, management is apparently looking for some sympathy of its own. Thus, this full-page ad in today’s Boston Globe.
Here’s their website if you want more of management’s side. One thing they do not address is why they didn’t run the ad in the Boston Herald.
Afraid the readership is too union-friendly and an ad addressed to them would be a waste of money? Or just oblivious to the thirsty local tabloid, like so many others in this town.
Whatever, let’s hope those readers stop shopping at Stop & Shop. For good.
March 4, 2019
As the hardreading staff pawed through yesterday’s Boston Globe, we came upon this “Notice of Names of Persons Appearing to be Owners of Unclaimed Property” – a 54-page free standing insert produced by the Office of the State Treasurer and Receiver General.
It’s the state’s semi-annual list of tens of thousands of people who might have unclaimed funds in the possession of the Massachusetts Treasury.
Not to get technical about it, but that’s no Amy – as far as we can tell it’s the very talented local actress Celeste Oliva, about whom our kissin’ cousins at Campaign Outsider have written several times.
Regardless, imagine our total lack of surprise when we turned to the Boston Herald and found – no unclaimed property list in the thirsty local tabloid. Free standing insult.
So we called the office of Treasurer Deborah Goldberg to ask why she skipped the Herald, whose readers are for the most part a) Massachusetts residents, and b) easily as forgetful as Globe readers.
Deputy communications director Emma Sands was kind enough to straighten us out: The insert will run in the Herald this coming Sunday; this is the second time the Treasurer has run the insert in the two Boston dailies on consecutive Sundays; and the insert will run in a variety of regional papers in the coming weeks.
Office of the Treasurer: An equal-opportunity advertiser.
P.S. The hardsearching staff did not find its name on the list, alas.
November 13, 2018
From our ever-expanding Local Dailies DisAdvantage desk
The four-month National Grid lockout of over 1,200 union gas workers has not only cost the state 1) millions in lost tax revenue and 2) more than $13 million in unemployment benefits according to this WCVB report, it’s also cost the company tens of thousands of dollars for this full-page ad in today’s Boston Globe.
(Gas Workers Must Be Nuts graf goes here)
Something the ad failed to note: There’s movement at the State House to “force National Grid to restore health benefits to all locked out workers until contract talks are resolved,” according to WCVB’s report. That could ratchet up the cost of the lockout for the gas company.
Something National Grid failed to note: There are two dailies in this town. Boston Herald readers also have a nickel in this quarter. Time to give the thirsty local tabloid some love, eh?
November 9, 2018
Chalk one up for the thirsty local tabloid.
The multi-talented Josh Groban is coming to town, as Isaac Feldberg’s interview with him in today’s Boston Globe informs us.
“Bridges” is a fitting title for Josh Groban’s latest album, considering how many he has crossed in recent years . . . [S]etting out on a nationwide arena tour this fall in support of “Bridges” — with Tony-winning “Wicked” star Idina Menzel opening — feels to Groban something like slipping into a familiar old suit and discovering it still fits him neatly. Ahead of the “Believe” singer’s TD Garden stop Friday, Groban spoke from his Los Angeles home — where he was happily savoring the last days of a much-needed “staycation” with his longtime canine companion, Sweeney — about how the recent side ventures informed one of his most dynamic discs to date.
Not so sunny-side-up, however, is this full-page ad from today’s Boston Herald.
The We-Get-Peanuts graf:
From his Twitter feed, at least, it seems Groban can’t imagine any of it. (Don’t bother checking the Boston Musicians Twitter feed – it has all of three followers.)
If any of you splendid readers goes to the Groban shindig tonight, let us know how the vibe onstage is, wouldya? We’re guessing not too harmonious.
October 31, 2018
In an apparent attempt to demonstrate that they’re not sore losers, the LA ball team bought page 3 of today’s Boston Globe to run this ad.
The sure loser? The Boston Herald. Dem Bums gave the thirsty local tabloid an intentional pass.
And it wasn’t just LA that gave the Herald the air. The island of Aruba also ran a Globe-only ad today.
The tagline: One Happy Island.
Just like One Happy Daily.