Boston Taxi Drivers: You Callin’ for Us?

April 5, 2016

The ride-hailing service Uber isn’t exactly getting great press these days, even in Boston, where an Uber driver struck a pedestrian in the Fenway area last night.

That’s good news for local cab drivers, who take to the front page of today’s Boston Herald to flag Uber’s problems.

 

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Interestingly, there’s no indication of who paid for the ad.

Travis Bickle, maybe?

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Ads ‘n’ Ends From the Boston Dailies (Remembering Michael Ryan Kennedy Edition)

October 10, 2014

There’s lots of interesting advertising material in today’s local dailies, starting with the Boston Globe’s Capital section. Usually the papers’s weekly political playground capitalizes on its cherce readership with a bundle of full-page ads, but in today’s edition what’s more interesting are the pieces about advertising.

First up: Noah Guiney’s scorecard on some of the latest New England campaign ads. Representative sample:

 

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Charlie Baker, Martha Coakley, Seth Moulton, and Jeanne Shaheen also get the red-pen treatment.

Getting the graphic treatment are Political ads that aired most often (in two parts for legibility – sorry, no link).

 

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Fun for the whole family.

Crosstown at the Boston Herald, it’s today’s ads themselves that are most noteworthy, starting with this one for heavy Lyfters.

 

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That’s appeared before in the Herald, but not (to our knowledge) in the Globe.

Here’s another one that we haven’t seen in the stately local broadsheet.

 

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Actually, we haven’t seen this ad in the Herald either before today. Anyway, here’s the Steppingstone website, and here’s their media page. Roll your own.

By far the most noteworthy ad in today’s Herald is this:

 

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Rest in peace, Firefighter Michael Ryan Kennedy.


Herald “Undercover” Cab Report Is Underwhelming

July 10, 2014

For two days now the Boston Herald has featured a series called No Fare, which examines the Boston cab industry and holds a bakeoff between the Uber mobile-app car service and traditional taxis. (Sounds like the little brother of last year’s Boston Globe taxidermy of the industry? Let’s not get technical with the filchy local tabloid, eh?)

But the hardreading staff would take issue with today’s front page.

 

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Yeah, that WE GO UNDERCOVER is a bit of an overstatement: The taxis vs. Uber ratings involved Herald reporter Erin Smith’s taking “more than a dozen test trips . . . between Logan International Airport and Kenmore Square, as well as other destinations, over the past week.”

And here’s the result:

 

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Don’t get us wrong – that’s good work, and Smith is hardly responsible for the hyperventilating headlines the Herald editors hatch.

But undercover? C’mon. The Globe had a reporter actually drive a cab in its expose, and better yet, he got into an accident like a real cabdriver.

That’s the Boston way.


Page One Herald Ad No Cab-incidence

April 1, 2013

Both local dailies are living in Taxichusetts this week, as the hardworking staff noted yesterday. There’s Driven to the Edge, the Boston Globe’s massive three-part takeout on the Boston taxicab industry, which is the latest in a series of impressive in-depth reports by the stately local broadsheet. And the Boston Herald piped up with this piece yesterday:

DSC_0400.JPGCabbies battle app services

The taxicab and limousine industry has fired another salvo in its war on certain transportation apps by releasing a list of what its members call “rogue” services that endanger the public.

The report by the Taxicab, Limousine and Paratransit Association names three applications that operate in the Boston area: on-demand private-driver service Uber and ride-sharing apps SideCar and Tickengo.

“There’s nothing wrong with technology; it just needs to comply with the regulatory structure to ensure that it doesn’t take advantage of the public,” said Alfred LaGasse, the association’s CEO. “Some of these apps are basically 21st century hitchhiking.”

 

Yes, well, speaking of hitchhiking, look who flagged the Herald’s front page today:

 

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Everybody appy now?


The Essential Difference Between the Boston Globe and the Boston Herald

March 31, 2013

Both Sunday dailies have reports on the Boston taxicab industry, and the difference between them tells you all you need to know about the two news organizations.

Boston Globe:

 

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And that’s just the first of three parts.

Boston Herald:

 

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Once again, the Herald is a lively index to the Globe.

Don’t get the hardreading staff wrong: We yield to no man in our appreciation of the feisty local tabloid. Hell, we’re one of its 17 home subscribers.

But it’s always good to remember what’s what with the Boston dailies.