April 5, 2020
From our Local Dailies DisADvantage desk
As the hardreading staff has noted numerous times, the Boston Herald has long been the wallflower at the local advertising dance.
And so it remains in the time of coronavirus.
To be sure, Kappy’s Fine Wine & Spirits has been a loyal customer lately with full-page ads like this one.
And Stop & Shop ran this thank you ad today.
But that’s pretty much it for the thirsty local tabloid.
Crosstown at the Boston Globe, though (wait – that doesn’t work any more since the Globe moved to State Street and the Herald moved to Braintree and anyway everyone’s working remotely so the hell with it) – the full-page ads are coming fast and furious.
Yesterday there was this ad from the Veterans Cannabis Project urging Gov. Charlie Baker (R-Bogart) to designate all adult-use Massachusetts cannabis dispensaries as essential services.
Auto magnate Herb Chambers also went full-page yesterday.
Today is even better for the stately local broadsheet. It got the Chambers ad again and the Stop & Shop thank you ad. But today’s edition also features this Blue Cross Blue Shield of Massachusetts ad.
And this Uber ad.
Memo to Blue Cross and Uber: Maybe next time send some of that love to the Herald as well.
April 23, 2019
During the 10-day strike by roughly 31,000 Stop & Shop workers the past couple of weeks, the supermarket chain ran a series of ads like this one in the Boston dailies.
Last Friday the five locals of the United Food and Commercial Workers responded with this clearly superior ad in the Boston Globe.
The UFCW won not only the ad battle, but the contract skirmish as well, as Globe reporter Katie Johnston details on Page One of today’s edition.
If members of the five union locals approve — voting starts later this week — new part-time workers would get lower pension contributions and would not be guaranteed time-and-a-half pay on Sundays and holidays during their first three years, as other workers are, according to the union. In a workforce largely made up of part-timers, this is not an insignificant change.
But the union succeeded in beating back a raft of other proposals. And if the contract is approved, current workers would get raises and the company would boost pension contributions for full-timers and maintain its current contributions for part-timers. That prompted the president of one of the five union locals to declare a “major victory.”
UMass Amherst labor studies professor Tom Juravich agreed, noting that 75% of loyal shoppers stayed away during the strike and the company lost $2 million a day. “That kind of leverage is unprecedented since the golden years of auto and steel,” he told Johnston.
So it was, well, interesting to see this ad also run in today’s Globe.
Sorry, fellas. Your customers were neither patient nor understanding. And they definitely did not stick with you.
You got your ads kicked.
April 14, 2019
Now that the Teamsters have gone out in sympathy with the nearly 31,000 Stop & Shop workers who went on strike three days ago, management is apparently looking for some sympathy of its own. Thus, this full-page ad in today’s Boston Globe.
Here’s their website if you want more of management’s side. One thing they do not address is why they didn’t run the ad in the Boston Herald.
Afraid the readership is too union-friendly and an ad addressed to them would be a waste of money? Or just oblivious to the thirsty local tabloid, like so many others in this town.
Whatever, let’s hope those readers stop shopping at Stop & Shop. For good.
April 15, 2014
First off, can any of you remember a day when both local dailies had wraparound front pages? (Can’t find the Globe wrapper, but this interactive feature comes close.)
But Marathon memorial ads mostly migrated to the Globe.
And this one, which we totally don’t like.
The only memorial ad that ran in the Herald (outside of a Macy’s ad that ran in both dailies) was this:
We plugged Peter Emerson O’Neil into the Googletron but nothing came up. Maybe he will now.
P.S. This house ad for the Globe’s Pulitzer probably belongs here too.