Stop & Shop Ad Feeds the Public a Bunch of Baloney

April 23, 2019

During the 10-day strike by roughly 31,000 Stop & Shop workers the past couple of weeks, the supermarket chain ran a series of ads like this one in the Boston dailies.

 

Last Friday the five locals of the United Food and Commercial Workers responded with this clearly superior ad in the Boston Globe.

 

 

The UFCW won not only the ad battle, but the contract skirmish as well, as Globe reporter Katie Johnston details on Page One of today’s edition.

If members of the five union locals approve — voting starts later this week — new part-time workers would get lower pension contributions and would not be guaranteed time-and-a-half pay on Sundays and holidays during their first three years, as other workers are, according to the union. In a workforce largely made up of part-timers, this is not an insignificant change.

But the union succeeded in beating back a raft of other proposals. And if the contract is approved, current workers would get raises and the company would boost pension contributions for full-timers and maintain its current contributions for part-timers. That prompted the president of one of the five union locals to declare a “major victory.”

 

UMass Amherst labor studies professor Tom Juravich agreed, noting that 75% of loyal shoppers stayed away during the strike and the company lost $2 million a day. “That kind of leverage is unprecedented since the golden years of auto and steel,” he told Johnston.

So it was, well, interesting to see this ad also run in today’s Globe.

 

Sorry, fellas. Your customers were neither patient nor understanding. And they definitely did not stick with you.

You got your ads kicked.

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Stop & Shop to Boston Herald: Eat Your Heart Out

April 14, 2019

Now that the Teamsters have gone out in sympathy with the nearly 31,000 Stop & Shop workers who went on strike three days ago, management is apparently looking for some sympathy of its own. Thus, this full-page ad in today’s Boston Globe.

 

Here’s their website if you want more of management’s side. One thing they do not address is why they didn’t run the ad in the Boston Herald.

Afraid the readership is too union-friendly and an ad addressed to them would be a waste of money? Or just oblivious to the thirsty local tabloid, like so many others in this town.

Whatever, let’s hope those readers stop shopping at Stop & Shop. For good.


Marathon Memorial ADvantage to Boston Globe

April 15, 2014

First off, can any of you remember a day when both local dailies had wraparound front pages? (Can’t find the Globe wrapper, but this interactive feature comes close.)

 

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MA_BH

 

Us neither.

But Marathon memorial ads mostly migrated to the Globe.

 

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And this one, which we totally don’t like.

 

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The only memorial ad that ran in the Herald (outside of a Macy’s ad that ran in both dailies) was this:

 

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We plugged Peter Emerson O’Neil into the Googletron but nothing came up. Maybe he will now.

P.S. This house ad for the Globe’s Pulitzer probably belongs here too.

 

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