Marathon Memorial ADvantage to Boston Globe

April 15, 2014

First off, can any of you remember a day when both local dailies had wraparound front pages? (Can’t find the Globe wrapper, but this interactive feature comes close.)

 

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Us neither.

But Marathon memorial ads mostly migrated to the Globe.

 

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And this one, which we totally don’t like.

 

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The only memorial ad that ran in the Herald (outside of a Macy’s ad that ran in both dailies) was this:

 

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We plugged Peter Emerson O’Neil into the Googletron but nothing came up. Maybe he will now.

P.S. This house ad for the Globe’s Pulitzer probably belongs here too.

 

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Herald Retakes Memorial Ad-vantage from Globe

May 7, 2013

When we last chronicled the Marathon-bombings-related advertising in the local dailies, the Boston Globe was the clear favorite, two ads to none over the Boston Herald.

Especially notable was this ad from the Newbury Street League and the Buck – sorry, Back Bay Association.

 

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Notable because it seemed a serious snubbing of the feisty local tabloid by the tony local retail set.

Today, however, the Herald stands tall in the ad department, a page-and-a-half strong:

 

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And, interestingly, there’s this feature in today’s Herald as well:

 

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Coincidence? We think not.