Boston Herald Starts MLB Wild Card Race, Uh, Now

April 10, 2018

Full disclosure: The hardreading staff normally doesn’t pay attention to Major League baseball until the Fourth of July because, well, the Stanley Cup playoffs.

But we felt it was our duty to point out that the Boston Herald is – less than a dozen games into the season – listing the MLB standings thusly.

 

 

 

Wild Card Games Behind? Before the Boston Public Garden’s swan boats have even hit the water? (That will be this Saturday.)

Get outta town.

By contrast, here’s the Boston Globe’s downright rational standings format.

 

Earth to Heraldniks: What the hell?

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Marty Walsh’s Ad Promotes #OneBoston(Daily)Day

April 9, 2018

From our Local Dailies DisADvantage desk

It seems that Mistah Mayah has been following our kissin’ cousins at One-Daily Town, given that this City of Boston ad appears in today’s Boston Globe but not the Boston Herald.

 

 

That’s the hat trick for Walsh: He also snubbed the thirsty local tabloid the past two years.

Whatsamatta, Marty – coverage in the Herald not fawning enough for you?

Show some class, man.


Boston Herald 2018 Red Sox Preview Is On Autopilot

March 29, 2018

Today’s edition of the feisty local tabloid features its Red Sox 2018 Season Preview in advance of this afternoon’s Opening Day game in Tampa Bay.

 

 

The good news? Steve Buckley’s There’s still time for David Price to become beloved in Boston.

The bad news? NECN’s Fire Reported at Tropicana Field Ahead of Red Sox Opener.

The ad news? The thirsty local tabloid actually has a bunch of full-page ads in the special section. But oddly, 10 out of 11 are for auto dealerships. This is the other one ($99 for those of you keeping score at home).

 

 

Even odder, these are the only two ads that ran in Sunday’s Boston Globe Coming of Age season preview, one of which is a house ad.

 

 

In today’s edition Globe scribe Dan Shaughnessy asks, Are fans ready to embrace the Sox?

You tell us, but advertisers sure as hell don’t seem to be.


Boston Herald Is Sold(er) Out by Departing Patriot

March 26, 2018

From our Local Dailies DisADvantage desk

First, disclosure: The hardreading staff has been a New York Giants fan since the days the team was called the New York Football Giants. (Don’t bother sending any abusive comments, splendid readers. Being a Giants fan is punishment enough itself.)

So we’re quite happy that former New England Patriot left tackle Nate Solder is Big Town bound, even at the cost of $62 million over four years, with $35 million guaranteed.

Solder’s feelings about leaving town, however, are mixed, as he mentioned in this full-page ad in yesterday’s Boston Globe.

Crosstown at the Boston Herald there was . . . nothing.

Note to Nate: Some denizens of Patriot Nation actually read the Herald. Apparently you won’t miss them – except with your ad dollars. Maybe Herald scribe Karen Guregian should take back the respectful sendoff she gave you yesterday.

Plenty left still to tackle

Solder loss leaves hole, concerns

The Patriots have a question mark in a place no team wants a question mark. They’re below par in the one position they can’t afford to be, especially with Tom Brady the linchpin to their success.

Uncertainty with Brady’s blind side protector? That’s not been a major storyline heading into a season for quite some time. Left tackle has been a strength for nearly two decades, from Matt Light to Nate Solder.

 

For the Herald, advertisers present a different kind of blind side: They don’t even see the thirsty local tabloid.

New slogan for the paper: Ad loss leaves hole, concerns.


Hark! The Herald! (Useless Print Edition Edition)

March 22, 2018

Umpteenth in our never-ending series

On numerous occasions the hardreading staff has referred to a Boston Herald subscription as Biggest. Waste. Ever.

And now we’re back.

Page 3 of today’s selfie local tabloid is entirely devoted to this piece bylined “Herald Staff,” the designation routinely employed in passing off press releases as actual news.

Herald moves print production to Providence Journal

The Boston Herald is now being printed in Providence, which means our loyal customers can look forward to a more reader-friendly paper.

Beginning this week, the Herald is being printed at the The Providence Journal’s flexographic newspaper printing facility, which was North America’s first entirely flexographic printing facility when it opened in 1987. The Journal selected the flexo process because it creates a paper with vibrant color reproduction and uses an environmentally friendly, water-based ink that won’t have the paper rubbing off on your hands.

 

More reader-friendly?

Here’s what this reader got on today’s Scoreboard pages.

The redoubtable Dan Kennedy at Media Nation called this one several days ago: “I’m hearing reports from inside the Herald that the switch will require deadlines so early that evening sports stories may not make the print edition.”

Bingo.

(To be sure graf goes here)

To be sure, the Herald at times gave readers the same short shrift when the Boston Globe printed it.

(Two be sure graf goes here)

Also to be sure, the e-Edition of the spotty local tabloid did have yesterday’s results.

But we’re shelling out good money for the print edition while getting less news for the buck all the time.

So, Heraldniks, we say this as you celebrate your new printing setup: Not a providential beginning. Not by a long shot.


Boston Herald’s Inside Track ‘Throne’ for a Loop

February 22, 2018

Well, this is not encouraging.

In today’s Boston Herald, Inside Track gal Olivia Vanni dishes about author Andrew Morton’s appearance at the Boston Public Library last night to flog his new book about Wallis Simpson, Wallis in Love.

In the course of the evening, Morton’s attention turned to the subject of his next book: Meghan Markle, Prince Harry’s fiancée.

As it appeared in the print edition:

Really? “Gave up the thrown”? Twice?

Earlier today it was the same in the online version.

“Edward gave up the thrown. Meghan’s given up ‘The Tig,’ ” said Morton, who spoke at the Boston Public Library about his newly released book, “Wallis in Love: The Untold Life of the Duchess of Windsor, the Woman Who Changed the Monarchy” last night.

“In this modern age, that’s quite the sacrifice,” he jokingly added. “The king giving up the thrown was a mere bauble compared to her voluntarily giving up her Instagram account.”

 

But now it’s been fixed.

“Edward gave up the throne. Meghan’s given up ‘The Tig,’ ” said Morton, who spoke at the Boston Public Library about his newly released book, “Wallis in Love: The Untold Life of the Duchess of Windsor, the Woman Who Changed the Monarchy” last night.

“In this modern age, that’s quite the sacrifice,” he jokingly added. “The king giving up the throne was a mere bauble compared to her voluntarily giving up her Instagram account.”

 

(To be sure graf goes here)

To be sure, it’s just one little mistake, so why make a federal case out of it, right?

It does make one wonder, though: Can the shaky local tabloid really afford to lose 25% of its already skeletal staff, as new owner Digital First Media plans to do?

Feels like not.


Boston Globe Scoops the Herald on Herald Sale

February 15, 2018

For the past several months, the Boston Globe has been playing catch-up to the Herald in covering the sale of the feisty local tabloid.

Today the Globe caught up.

Under the unusual byline “Globe Staff,” the stately local broadsheet reported the details of yesterday’s bake sale.

Bidding for Herald jumped by millions at auction

Digital First Media is poised to become the new owner of the Boston Herald after besting competitors with multiple higher bids during a bankruptcy auction Tuesday that netted nearly $12 million, according to newly filed court documents.

A transcript of the auction held in the office of Herald law firm Brown Rudnick revealed that Digital First opened with a bid valued at around $7.6 million — higher than the offers already in place from two other competitors, GateHouse Media and Revolution Capital Group.

After GateHouse countered Digital First with a slightly higher offer, Revolution Capital dropped out, leaving the two competitors to trade bids several times until Digital First’s final offer proved too rich for GateHouse, according to a transcript of the auction filed with bankruptcy court in Delaware.

 

And Digital’s final offer? “The Denver-based company, which owns daily and weekly newspapers in Colorado, California, Massachusetts, and several other states, prevailed with a final offer of $9.6 million in cash, $1 million in accrued paid time off to employees, and another $1.4 million in assumed liabilities.”

Crosstown at the Herald, reporter Brian Dowling didn’t have those numbers, but he did spotlight what exactly that breakdown means.

This year, the pension, severance and retirement payments to employees were estimated to reach $3.5 million, according to court papers. The pension, severance and retirement accounts had accrued nearly $25 million in liabilities when the company filed for bankruptcy.

 

Obviously $2.4 million isn’t gonna put much of a dent in that. Dowling also reported that Boston Mayor Marty Walsh is “urging Herald ownership to strike a deal to save workers’ pensions.”

All due respect, Mistah Mayah, the corn is off the cob – unless the bankruptcy judge steps in to change the deal. We’ll find out tomorrow.