Boston Globe Packages Self-Promotion As News

September 28, 2019

The hardreading staff has diligently chronicled the Boston Herald’s tendency to turn publicity material into editorial content (see our ongoing series Hark! The Herald! for details of the selfie local tabloid’s puffery).

But, truth be told, the Boston Globe is not immune to that same temptation. As we noted not long ago, “the Boston Globe has lately done its share of self-promotion as well. There was all the hubbub in the newshole last month over the paper’s HUBweek festival, and this wet kiss for ‘Globe Live’ in the Names column last week.”

Now comes this front-page piece in yesterday’s $tately local broadsheet.

 

 

C’mon, Globeniks – that’s not news; it’s PR.

Rather than make poor Andy Rosen “report” your press releases, why not promote HubWeek the same way you do the GlobeDocs Film Festival?

 

 

Perhaps because . . . Linda Pizzuti Henry, the Globe’s managing director and wife of Globe owner John Henry, is also cofounder of HubWeek.

Perhaps.


104 Bay State Groups Call Out Boston Calling Verdict

September 16, 2019

Last month Kenneth Brissette and Timothy Sullivan – former aides to Boston Mayor Marty Walsh – were convicted in federal court on charges of extortion and conspiracy to commit extortion (both for Brissette, the latter for Sullivan) for their 2014 arm-twisting of the Boston Calling music festival to hire union workers.

Those verdicts led to a flurry of hand-wringing, as a quick search of the Googletron reveals.

 

 

Now comes this two-page ad that a gaggle of advocacy groups ranging from the A. Philip Randolph Institute to the Worcester Interfaith Coalition ran in yesterday’s Boston Globe.

 

 

(The same spread ran in yesterday’s Boston Herald just harder to read.)

Anyway, here’s the nut graf.

 

 

The hardreading staff is the first to admit that our legal knowledge comes entirely from the Jerry Orbach School of Law, but aren’t gender, race, and religion sort of protected classes in Massachusetts? And aren’t unions, well, not?

Regardless, back to that Google search above. Look closely and you’ll see one dissenting voice among the pearl-clutchers: Boston Globe columnist Joan Vennochi, who filed this piece in the wake of the Boston Calling verdicts.

Democracy chilled by campaign against Boston Calling verdict

You know what has a chilling effect on democracy?

Telling concert organizers if they don’t hire union workers they don’t need or want, the City of Boston won’t give them a permit for their event.

That’s what a federal jury found Kenneth Brissette and Timothy Sullivan, two city hall officials, guilty of doing. But in a bizarre twist of logic, some 70 nonprofit organizations, representing environmental, LGBTQ, housing, senior, education, and civil rights advocates, are calling out the verdict as a democracy slayer. Ten Boston city councilors also signed a statement, decrying the case as a “grievous misuse of limited prosecutorial resources in service of a misguided political agenda” and “a terrible precedent.”

Really?

 

Read the whole piece. It’s an effective chaser to the shot taken in yesterday’s double-trucks.


Boston Dailies Wok & Roil Over Herald Front Page

August 2, 2019

From our Don’t Shoot the Messenger desk

It all started with the Boston Herald’s Thursday Page One.

 

 

The story inside:

 

 

Crosstown at the Boston Globe (which – full disclosure – is not really crosstown since the Globe moved to State Street and the Herald moved to Braintree), busibody columnist Shirley Leung quickly registered her objections.

Herald’s ‘Wok Tall’ front page is no laughing matter for Asian-Americans

I won’t use the “R-word” to describe the front page of Thursday’s Boston Herald, with its “Wok Tall” headline and a clumsy photo illustration depicting Governor Charlie Baker sitting in a giant Chinese takeout box of fried rice.

That’s because our country is so polarized we can’t even agree what is racist and what is not anymore. But for sure, the Herald front page is highly offensive to Chinese-Americans like me — and it should be to everyone else.

Wok jokes are straight out of the 1970s. They weren’t funny then, and they aren’t funny now. What does “Wok Tall” even mean, anyway?

 

Well, here’s what it meant to the Twitterverse’s umbrage-industrial complex.

 

 

(Editor’s Note: Paul Chartier is Former Producer of OMF on WEEI (and K&C for a wild 3 months). David Tanklefsky is an @7News special projects producer, play-by-play man, writer, musician.)

Further:

 

 

(Editor’s Note: Kirk Minihane and Shirley Leung have a history.)

Further:

This isn’t over – not by a long shot.


Hobby Lobby Runs Faith-of-July Ads in Boston Dailies

July 4, 2019

Hobby Lobby, the Supreme Court’s favorite toy store, has placed full-page God and Country ads in today’s local dailies.

Here’s the Boston Herald’s page 9.

 

 

And here’s the Boston Globe’s A10.

 

 

The ads are a hodgepodge of quotes from U.S. presidents, Supreme Court justices, and – wait for it – Alexis de Tocqueville, all meant to bridge the church/state divide and claim the mantle of Psalm 33:12 – “Blessed is the nation whose God is the lord, the people he chose for his inheritance.”

Representative sample:

 

 

There are also websites listed where you can Chat About Jesus or download a Bible to your smartphone.

The hardreading staff supposes it should have some smart remark to insert here, but we’ll just let this one speak for itself.


Boston Herald’s New Home-Subscription Shenanigans

June 17, 2019

Now that the hardreading staff has gone all-digital and the Boston Herald is down to 16 home subscribers, the feisty local tabloid clearly needs to find new sources of revenue.

So buried on page 3 of today’s print edition is a To Our Readers box.

 

 

For those without magnifying glasses:

 

 

Really? An opt-out? That’s how you treat your faithful readers, Heraldniks?

And, all due respect, did it not occur to you to mention what the Special Section (Only $5.00!) is about?

Just wondering.


Juul’s Vape-and-Switch of Boston Herald in Ad Blitz

June 12, 2019

As the hardreading staff has previously noted, Juul Labs  – the company that owns 75% of the e-cigarette market – has locally run ads like these exclusively in the Boston Herald.

 

 

 

Now, though, faced with numerous lawsuits, Juul Labs is in Defcon 2 as our kissin’ cousins at Campaign Outsider have deftly noted, not to mention this piece by Lachlan Markay and Sam Stein in The Daily Beast.

Juul Spins Vaping as ‘Criminal Justice’ Issue for Black Lawmakers

The company has embarked on a massive lobbying campaign designed to reach the Congressional Black Caucus.

The vaping industry’s unrivaled leader, Juul, is making a huge push to ingratiate itself with America’s communities of color, hoping that doing so will win it critical allies within the Democratic Party who can help it navigate a high-stakes legislative and regulatory minefield.

The company has hired lobbyists and consultants with deep ties to prominent black and Latino lawmakers, steered money to congressional black and Hispanic caucuses, and made overtures to leading civil rights groups. It has enlisted the services of a former head of the NAACP, a board member of the Congressional Black Caucus’s political arm, and the Obama White House’s top civil rights liaison. And it’s sought the support of National Action Network chief Rev. Al Sharpton.

 

Two Daily Town rule of thumb (pat. pending): Whenever Al Sharpton is involved, kindly walk – do not run – to the nearest exit.

Given all that, Juul has now embarked on a full court press of full-page ads in the New York Times, Wall Street Journal, and Boston Globe.

But not the Boston Herald.

Your condolences for the thirsty local tabloid go here.


Two-Daily Town Goes All Digital (And Slightly Mental)

May 23, 2019

For more than two decades the hardreading staff has proudly been one of the 17 home subscribers to the Boston Herald.

But the plopping of four daily newspapers on our doorstep every morning (Boston Herald, Boston Globe, New York Times, Wall Street Journal) has become too much to bear in this, our dotage. So we decided to pare down our print publications.

Ave atque vale, Globe and Herald print editions.

But, of course, it wasn’t that easy.

The Herald, feistily, told us that we’d have to wait for a month to convert our print subscription to a digital-only one – a sort of tabloid quarantine that seems totally self-defeating.

The Globe, on the other hand, welcomed our shift from print to digital, as it has with many others according to this piece from the estimable Don Seiffert in the Boston Business Journal,

The Boston Globe now has more online subscribers than print ones

The Boston Globe reached a milestone earlier this year when the number of its digital subscribers surpassed that of its weekday print subscribers for the first time — likely the only traditional, regional daily in the U.S. to have done so.

Filings the Globe submitted in the past week to the Alliance for Audited Media show that the inflection point occurred sometime in the first three months of the year. During that time, the number of weekday print subscribers fell from 108,719 to 98,978, an 11 percent decline year-over-year. That’s about on par with industry-wide rates of decline.

During the same time, the filing indicates that digital subscriptions — as measured by a category called “restricted digital access”— went from 107,902 to 112,241 as of March 31. While the Globe doesn’t specify exactly how it counts the number of online subscribers, restricted digital access seems to be a good approximation, and the paper’s director of consumer revenue, Tom Brown, confirmed this week that its number of online subscribers now stands at 112,700.

 

Handy circulation chart:

Except the BBJ piece kind of glossed over the economics of the Globe subscription shift.

Let’s take the hardreading staff, for example. Previously, we paid about $850 a year (!) for our Globe print subscription (digital access included). That’s roughly eight times what we pay for the Times or the Journal, and twice what we now pay for the Globe’s Sunday print edition and digital access.

Two-Daily Town Calculator (pat. pending):

For every lost print subscriber and gained digital subscriber, the Boston Globe loses roughly $400 per annum. Not to mention, according the the BBJ report, the Globe this past year lost 10,000 print subscribers and gained 5,000 digital ones.

Totally not sure how that makes the Boston Globe more financially viable.

But, as the big time reporters say, time will tell.