Sunday Boston Herald at Super (Bowl) DisADvantage

February 12, 2017

One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.

 

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The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.

 

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All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.

Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.

 

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The not-so-special section features just four Pats-related ads, starting with this must-have.

 

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There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.

Collect them all! Trade them with your friends!

And feel just a little bad for the thirsty local tabloid.


Boston Herald Shrinks Re: Stealth Marketing Disclose

February 3, 2017

As the hardreading staff has noted previously, the Boston Herald has never been overfastidious about distinctions between marketing and news. But the stealthy local tabloid has just gotten one level sneakier.

Today’s edition features this page topped by “sponsored content” touting special Massachusetts Lottery scratch tickets for the Patriots and other New England sports teams. (Inexplicable Little Green Number sold separately.)

 

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Even closer up, the disclosure is pretty minimal.

 

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That’s clearly a step down from the Herald’s previous perfunctory labeling.

 

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Of course, native advertising works best when it labels itself least. The more you think it’s editorial content, the better for the marketer.

And the better for the sneaky local tabloid too.


Boston Dailies: Today’s Globe Palin by Comparison

January 21, 2016

Excellent compare ‘n’ contrast material in today’s Boston papers. Let’s start with the jokes, shall we?

Boston Herald’s Jerry Holbert:

 

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Boston Globe’s Dan Wasserman:

 

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That pretty well sums up the one-and-a-half sides of Sarah Palin, wouldn’t you say?

Then there’s Patriots Darius Fleming’s dramatic, window-shattering rescue of a woman trapped in a car after a three-vehicle crash on Route 1 in Walpole last week. Story in the Herald:

Hero Pat scolds trolls

Cops, witnesses confirm rescue 

The New England Patriots player who police said did the right thing by rescuing a woman trapped in a car took to Twitter late yesterday to condemn all the haters who doubted his good deed.

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The Globe had quite a different story.

Fleming hailed as hero

Patriot LB aided woman in crash

FOXBOROUGH — Heroes don’t always wear capes — sometimes they wear football uniforms.

Patriots backup linebacker Darius Fleming played in Saturday’s playoff victory over the Chiefs with 22 stitches in his right calf, two days after cutting his leg after he kicked out the window of a car to assist a woman who had just gotten into a three-car accident on Route 1, near Gillette Stadium.

“Obviously he had no regards for himself. Just wanted to get the girl out,” said eyewitness Stephanie Kube. “Came in, saved the day and left. A true hero.”

 

Not a word about the trolls.

Nor did the lately local broadsheet have a word about racial tensions at Boston Latin School, which was Page One in the Herald.

 

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The story:

Black students raise race issues

Group calls out Boston Latin officials

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Black students at Boston Latin, the nation’s oldest, most prestigious public school, set off a social media firestorm this week, accusing the elite exam school of ignoring the casual use of racial slurs and offensive online taunts.

In a YouTube video posted Monday, two students representing a group called Black Leaders Advocating for Change and Knowledge said the school has turned a deaf ear to their concerns about classmates’ racial slights.

“We are here to make our voices heard, to show BLS administration and everyone that we refuse to be silenced and we’re not afraid to speak up,” the students say in the video. “We’re here to use this campaign to unite our community, to unite the community of black alumni and the students of color at BLS and schools like it.”

 

Examples from the tweetly local tabloid:

 

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We’ll see if there’s Change and Knowledge on Morrissey Boulevard anytime soon.


Boston Dailies Take Turns Beating One Another

January 14, 2016

. . . on the dopey Chandler Jones story, that is.

Yesterday it was all Boston Herald, starting with this Erin Smith/Laurel Sweet story on page two.

Details of Chandler Jones’ ER visit remain murky

Patriots defensive end Chandler Jones was rushed to Norwood Hospital Sunday morning after he showed up at the Foxboro Police Department with a medical Screen Shot 2016-01-14 at 1.11.19 PMemergency, police dispatch records show.

But police officials won’t say what the emergency was and the police chief confirmed information was deleted from dispatch records before they were released to the Herald yesterday.

Dispatch records show Jones arrived at the police station at 7:42 a.m. Sunday and was evaluated by fire and EMS officials before being transported to Norwood Hospital just after 8 a.m.

 

Regardless, Foxboro police Chief 
Edward T. O’Leary did an end run around the Herald’s questions, “[denying] his department and officers had any dealing with Jones over the weekend and 
[adding] the only time he’d ever seen Jones was being interviewed on television.”

That proved to be entirely false. But why get technical about it.

Crosstown, the Boston Globe ate the firsty local tabloid’s dust, running a story on D5 that mentioned the Herald six times in 11 paragraphs.

But today the tables were turned.The Morrissey Boulevardiers have this Jim McBride/Christopher Gasper piece on D1.

Bad drug reaction cited

Source: Jones used synthetic marijuana

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FOXBOROUGH — Chandler Jones had a bad reaction to synthetic marijuana leading to his admittance to Norwood Hospital Sunday, a source familiar with the situation told the Globe Wednesday.

The source said Jones lives near the Foxborough police station and walked there to seek help after he had the reaction.

 

Crosstown the other way, the Fargo Street Gang has a solid follow-up today, but not all the details.

Dispatch records show a Foxboro officer also secured Jones’ residence during the Sunday incident.

“The front door’s open,” the officer says when he arrives at Jones’ home, which is about a block from the station, and later reports: “Yeah, I got his keys off the kitchen table. I was able to lock the front door. If you want to just pass along to the fire he was definitely involved in Class D — Delta — before this happened, just so they know.”

Delta is a police call sign to denote the letter D, while Class D is a category of controlled substances under the state’s drug laws, according to a law enforcement source. Class D drugs include marijuana and some prescription drugs, which can be legal.

 

So there’s more difference between the Boston dailies than how they spell Foxboro(ugh). That’s just swell.


A Bill Beli-check on Mr. Hoodie Coverage

July 30, 2015

Tell us again how long New England Patriots head coach Bill Belichick has been stonewalling the press?

Oh, right – all 15 years he’s been here.

Yesterday’s press conference in the wake of the latest Act of Goodell was, of course, no exception.

Page One of the Boston Globe’s Sports section:

 

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The relevant part:

 

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Didn’t mince words? Not to get technical about it, but that’s all Belichick does.

Crosstown at the Boston Herald, Steve Buckley gave a representative sample of Mr. Hoodie’s evasive maneuvers.

Media member: “Do you believe Tom Brady when he says that neither he nor anyone in the Patriots organization did anything wrong?”

Belichick: “We start training camp today. We’ll get ready for the 2015 season starting today.”

Media member: “Is there something flawed about the system here in the organization that you keep ending up in these cheating controversies? Can you explain why?”

Belichick: “It’s already been addressed.”

Media member: “Could you elaborate a little?”

Belichick: “No.”

Media member: “Why not?”

Belichick: “Because it’s already been addressed.”

 

And Herald columnist Karen Guregian gave the Globe a bit of an English lesson.

Robert Kraft’s on-again, off-again war with Roger Goodell and the NFL is back on . . .

There was no mincing words. Kraft believes he got screwed when he put his reputation on the line with Patriots fans by standing down and choosing not to fight the league’s unprecedented punishment of his team.

 

Grammar Fever Grips Hub.

Tell your friends.


Boston Herald at a Medical DisADvantage

July 22, 2015

As you splendid readers no doubt already know, Massachusetts General Hospital has topped this year’s U.S. News and World Report rankings after being relegated to second place for the past two years.

 

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Now that Mass General has been restored to its former glory, it’s all over but the touting. Joining in the celebration is this full-page ad in today’s Boston Globe.

 

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Crosstown at the Boston Herald, no love from the Kraft Family. But the Herald did have this quarter-page ad exclusive.

 

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Of course, the Herald is one of the sponsors, so the ad – like the concerts – is free.

Hey, can’t have everything. Or in the case of the thirsty local tabloid, much of anything.


Herald Coverage of Rob’s Girlfriend More Gronktastic

April 30, 2015

The newly minted girlfriend of New England Patriot tight (usually) end Rob Gronkowski hit the highly coveted dailies double today: Inside Track in the Boston Herald, Names in the Boston Globe.

Begin with the stately local broadsheet.

She’s cheering for Benrus (and Gronk) now

camille1AFormer Patriots cheerleader Camille Kostek has had a busy week on the Internet.

On Monday, TMZ broke the news that the Connecticut native was dating Patriot Rob Gronkowski. Meanwhile, it was also announced Monday that she’d been named the new ambassador for the Rhode Island company Benrus. By Tuesday afternoon, the military-inspired fashion brand had launched a new website with Kostek all over it.

 

And how does she feel about putting away the pompoms?

“I kind of relate myself to Vince Wilfork,” she said, of her last big gig being the Super Bowl. “There wasn’t a better way to close it out.”

 

Wonder if Wilfork is feeling like the Camille Kostek of Houston?

Probably not, eh?

Crosstown at the frothy local tabloid, the former communications major at Eastern Connecticut State showed that she has her priorities straight.

Former New England 
Patriots cheerleader Camille Kostek would like to be known as more than just the girl who has been out on a few dates with Pats one-man party Rob Gronkowski!

“I know the stuff about Rob has been in the headlines, but I’m super excited to talk about myself and my career,” Camille told the Track. “I’ve really been working hard and was working hard before I was ever able to meet him.”

 

Absolutely.

In contrast to the Globe, the Herald associates Kostek with the polar opposite of Vince Wilfork.

So does she take inspiration from the most famous supermodel of all: Mrs. Tom Brady?

“Oh my goodness, do I aspire to be like Gisele?” she said. “I just turned 23, I’m enjoying being young and focusing on my career. This is a super-exciting moment, but I’m just starting to blossom.”

 

Ouch.

So it’s not just the boyfriend who knows how to hit.