Super Bowl CongrADulations Spike Boston Herald

February 5, 2019

From our never-ending Local Dailies DisADvantage desk

In the wake of the New England Patriots’ victory in Stupor Bowl LIII, yesterday’s editions of the Boston dailies marked Celebration Day for the six-time champions.

Begin with the Boston Globe, where the Kraft Family bought page 3 of the Score section.

 

 

From there the congradulations took an oddly retail turn, starting with this sort of oblique Hood full page.

 

 

Next up was this 7-Eleven full page ad offering some Hangover Relief Specials.

 

 

Representative copy:

 

 

And then the back page of Score, brought to you by Pepsi, the Official Soft Drink of the New England Patriots and Super Bowl LIII.

 

 

Yes, that is the Chris Hogan of six targets, zero receptions, and zero yardage in the Big Game. But why get technical about it.

Finally, the A section of the Globe featured this full-page shoutout from Bank of America.

 

 

Of all the ads above, only that last one ran in the Boston Herald.

Today it’s a different story – it’s Tchotchke Day in the local dailies! Here’s a sample of the Patsabilia you can find in today’s Globe.

 

 

And here’s what the Herald is offering.

 

 

Not for nothing, but the hardreading staff gravitates toward the Levitating Football.

One final, poignant note: The thirsty local tabloid, after being passed over by so many advertisers yesterday, was finally reduced to running a congratulatory ad from . . . “the entire staff at the Boston Herald.”

 

 

That’s just, well, sad.

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Boston Herald Is Sold(er) Out by Departing Patriot

March 26, 2018

From our Local Dailies DisADvantage desk

First, disclosure: The hardreading staff has been a New York Giants fan since the days the team was called the New York Football Giants. (Don’t bother sending any abusive comments, splendid readers. Being a Giants fan is punishment enough itself.)

So we’re quite happy that former New England Patriot left tackle Nate Solder is Big Town bound, even at the cost of $62 million over four years, with $35 million guaranteed.

Solder’s feelings about leaving town, however, are mixed, as he mentioned in this full-page ad in yesterday’s Boston Globe.

Crosstown at the Boston Herald there was . . . nothing.

Note to Nate: Some denizens of Patriot Nation actually read the Herald. Apparently you won’t miss them – except with your ad dollars. Maybe Herald scribe Karen Guregian should take back the respectful sendoff she gave you yesterday.

Plenty left still to tackle

Solder loss leaves hole, concerns

The Patriots have a question mark in a place no team wants a question mark. They’re below par in the one position they can’t afford to be, especially with Tom Brady the linchpin to their success.

Uncertainty with Brady’s blind side protector? That’s not been a major storyline heading into a season for quite some time. Left tackle has been a strength for nearly two decades, from Matt Light to Nate Solder.

 

For the Herald, advertisers present a different kind of blind side: They don’t even see the thirsty local tabloid.

New slogan for the paper: Ad loss leaves hole, concerns.


Tom Brady’s TAG Heuer Ad Yesterday Was Bad Timing

February 6, 2018

From our Late to the Party Pooper desk

Despite the Boston Globe’s delivery discombobulation yesterday, the hardreading staff was nonetheless remiss in failing to point out this ad in the lately local broadsheet’s Sports section.

 

 

Uh-huh.

Oddly enough, #DontCrackUnderPressure contained exactly zero tweets about Brady’s, well, cracking in Super Bowl LII.

Which says something about either 1) the effectiveness of Tom Brady’s PR machine, or 2) the lack of effectiveness of newspaper ads.

Or maybe both.


Globe Duracell Ad Commits Battery on Bill Belichick

February 4, 2018

As the hardreading staff thumbed through its Boston Sunday Globe this morning, we couldn’t help but notice this double-truck ad in a special section called The Greater Debate, subhead “Who’s more responsible for this Patriots dynasty: Brady or Belichick?”

 

 

Here’s the body copy:

 

 

Notice that nowhere in the ad do the words “Bill Belichick” appear. But he’s there in every line, right? (Clever, that “Foxborough-hole,” eh?)

Which got the headscratching staff to thinking – are they paying Belichick? Or is this just an end-around?

So we hied ourselves to the Googletron and learned that this campaign has been in the news for several days now, both the print campaign and this TV spot.

 

 

That ad will air just before kickoff tonight. As far as we can tell, Belichick is not being paid.

Is he happy about this? Is he upset? Is he amused at the creativity displayed by ad agency Wieden + Kennedy?

Would he like us to stop asking questions now?

Who cares?  We want answers.


Boston Dailies Split on Trump-Kraft Bromance

December 24, 2017

From our Tear the Sheets desk

There seems to be some confusion at the local dailies about what exactly transpired between White House squatter Donald Trump (R-Donald Trump) and New England Patriots owner Robert Kraft (R-NFL) over the GOP tax bill passed the other day.

According to yesterday’s Boston Herald Billionaire Bromance piece, Trump claimed that Kraft “based on this tax bill he just wanted to let me know that he’s going to buy a big plant in the great state of North Carolina and he’s going to build a tremendous paper mill there or paper products plant.”

But the Boston Globe’s Jon Chesto had a different take.

Unfortunately, the Kraft Group offered little clarity on the matter. A spokesman confirmed that Kraft and Trump spoke, and that Kraft believes the bill will spur corporate America to make significant capital investments.

But is a Kraft affiliate building another one in the Tar Heel State? The Kraft spokesman wouldn’t say. A spokesman for that state’s economic development office was similarly elusive.

 

As is just about everything Donald Trump has ever said.


New England Patriots Bust Local Rip-Off Roofer

August 20, 2017

As the hardtsking staff has extensively noted, for several weeks the Boston Globe has let an outfit called Northeast Home & Energy run this ad suggesting the roofing company has some association with the New England Patriots.

 

 

Except it doesn’t – a fact that Emily Rooney at WGBH’s Beat the Press passed along on Friday’s edition (around 5:15 of clip).

 

 

The upshot: The Pats sent a cease-and-desist letter to the Roof Bros, and here’s what appeared in the Globe yesterday and today.

 

 

No Patriots jerseys. No football. No Gillette Stadium.

No consequences for the Roof Bros or the $tately local broadsheet?

Dunno.


Boston Globe Keeps Letting Roofer Rip Off Patriots

August 18, 2017

As the hardtsking staff noted earlier this week, the Boston Globe has been running ads from an outfit called Northeast Home & Energy flaunting a nonexistent New England Patriots connection.

Yesterday, the Globeniks made patsies of the Pats for a third time.

 

The Roof Bros even have a special welcome on their website for Globe clickers.

 

 

Isn’t that special?

Apparently the $tately local broadsheet has no problem with paying customers hijacking a local sports team for fun and profit.

Rumor has it that the fine folks at WGBH’s Beat the Press will tackle this licensing end run on tonight’s episode.

Stay tuned for further details.