February 6, 2018
From our Late to the Party Pooper desk
Despite the Boston Globe’s delivery discombobulation yesterday, the hardreading staff was nonetheless remiss in failing to point out this ad in the lately local broadsheet’s Sports section.
Oddly enough, #DontCrackUnderPressure contained exactly zero tweets about Brady’s, well, cracking in Super Bowl LII.
Which says something about either 1) the effectiveness of Tom Brady’s PR machine, or 2) the lack of effectiveness of newspaper ads.
Or maybe both.
February 4, 2018
As the hardreading staff thumbed through its Boston Sunday Globe this morning, we couldn’t help but notice this double-truck ad in a special section called The Greater Debate, subhead “Who’s more responsible for this Patriots dynasty: Brady or Belichick?”
Here’s the body copy:
Notice that nowhere in the ad do the words “Bill Belichick” appear. But he’s there in every line, right? (Clever, that “Foxborough-hole,” eh?)
Which got the headscratching staff to thinking – are they paying Belichick? Or is this just an end-around?
So we hied ourselves to the Googletron and learned that this campaign has been in the news for several days now, both the print campaign and this TV spot.
That ad will air just before kickoff tonight. As far as we can tell, Belichick is not being paid.
Is he happy about this? Is he upset? Is he amused at the creativity displayed by ad agency Wieden + Kennedy?
Would he like us to stop asking questions now?
Who cares? We want answers.
December 24, 2017
From our Tear the Sheets desk
There seems to be some confusion at the local dailies about what exactly transpired between White House squatter Donald Trump (R-Donald Trump) and New England Patriots owner Robert Kraft (R-NFL) over the GOP tax bill passed the other day.
According to yesterday’s Boston Herald Billionaire Bromance piece, Trump claimed that Kraft “based on this tax bill he just wanted to let me know that he’s going to buy a big plant in the great state of North Carolina and he’s going to build a tremendous paper mill there or paper products plant.”
But the Boston Globe’s Jon Chesto had a different take.
Unfortunately, the Kraft Group offered little clarity on the matter. A spokesman confirmed that Kraft and Trump spoke, and that Kraft believes the bill will spur corporate America to make significant capital investments.
But is a Kraft affiliate building another one in the Tar Heel State? The Kraft spokesman wouldn’t say. A spokesman for that state’s economic development office was similarly elusive.
As is just about everything Donald Trump has ever said.
August 20, 2017
As the hardtsking staff has extensively noted, for several weeks the Boston Globe has let an outfit called Northeast Home & Energy run this ad suggesting the roofing company has some association with the New England Patriots.
Except it doesn’t – a fact that Emily Rooney at WGBH’s Beat the Press passed along on Friday’s edition (around 5:15 of clip).
The upshot: The Pats sent a cease-and-desist letter to the Roof Bros, and here’s what appeared in the Globe yesterday and today.
No Patriots jerseys. No football. No Gillette Stadium.
No consequences for the Roof Bros or the $tately local broadsheet?
August 18, 2017
As the hardtsking staff noted earlier this week, the Boston Globe has been running ads from an outfit called Northeast Home & Energy flaunting a nonexistent New England Patriots connection.
Yesterday, the Globeniks made patsies of the Pats for a third time.
The Roof Bros even have a special welcome on their website for Globe clickers.
Isn’t that special?
Apparently the $tately local broadsheet has no problem with paying customers hijacking a local sports team for fun and profit.
Rumor has it that the fine folks at WGBH’s Beat the Press will tackle this licensing end run on tonight’s episode.
Stay tuned for further details.
August 14, 2017
As the hardreading staff perused Saturday’s local dailies, we came across this ad on page 3 of the Boston Globe.
Upon closer inspection, we noted the wardrobe choices of the Roof Bros.
Except . . .
There’s nothing in the ad that indicates any affiliation between Northeast Home & Energy and the New England Patriots. Nor is there any mention of the Roof Bros when you plug NE Patriots Official Roofers into the Googletron.
It’s not like the Globe doesn’t know what’s kosher – this ad for an Officially Licensed Product ran in yesterday’s edition.
So . . .
What’s next, Globeniks?
Burlington Red Socks? Celtic sweaters? Bruin Brew?
Seriously, are you willing to let anyone with a certified check hijack the local sports teams?
P.S. The ad also appears in today’s Globe.
February 12, 2017
One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.
The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.
All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.
Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.
The not-so-special section features just four Pats-related ads, starting with this must-have.
There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.
Collect them all! Trade them with your friends!
And feel just a little bad for the thirsty local tabloid.