February 6, 2018
From our Late to the Party Pooper desk
Despite the Boston Globe’s delivery discombobulation yesterday, the hardreading staff was nonetheless remiss in failing to point out this ad in the lately local broadsheet’s Sports section.
Oddly enough, #DontCrackUnderPressure contained exactly zero tweets about Brady’s, well, cracking in Super Bowl LII.
Which says something about either 1) the effectiveness of Tom Brady’s PR machine, or 2) the lack of effectiveness of newspaper ads.
Or maybe both.
October 15, 2015
The hardreading staff is keenly aware that the stately local broadsheet has lots of pages to wade through every day, but still . . .
From today’s Names column:
‘Ambassador’ Brady’s timing is just right at TAG Heuer event
Tom Brady was introduced as new “brand ambassador” for luxury watchmaker TAG Heuer at an event in New York this week. What does that mean exactly? Apparently, the Pats QB will be appearing in the company’s upcoming “Don’t Crack Under Pressure” ad campaign.
Yesterday’s Boston Globe, A5.
Memo to Mark Shanahan and Meredith Goldstein:
TAG (Heuer). You’re it.