Tom Brady’s TAG Heuer Ad Yesterday Was Bad Timing

February 6, 2018

From our Late to the Party Pooper desk

Despite the Boston Globe’s delivery discombobulation yesterday, the hardreading staff was nonetheless remiss in failing to point out this ad in the lately local broadsheet’s Sports section.

 

 

Uh-huh.

Oddly enough, #DontCrackUnderPressure contained exactly zero tweets about Brady’s, well, cracking in Super Bowl LII.

Which says something about either 1) the effectiveness of Tom Brady’s PR machine, or 2) the lack of effectiveness of newspaper ads.

Or maybe both.

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Globe Duracell Ad Commits Battery on Bill Belichick

February 4, 2018

As the hardreading staff thumbed through its Boston Sunday Globe this morning, we couldn’t help but notice this double-truck ad in a special section called The Greater Debate, subhead “Who’s more responsible for this Patriots dynasty: Brady or Belichick?”

 

 

Here’s the body copy:

 

 

Notice that nowhere in the ad do the words “Bill Belichick” appear. But he’s there in every line, right? (Clever, that “Foxborough-hole,” eh?)

Which got the headscratching staff to thinking – are they paying Belichick? Or is this just an end-around?

So we hied ourselves to the Googletron and learned that this campaign has been in the news for several days now, both the print campaign and this TV spot.

 

 

That ad will air just before kickoff tonight. As far as we can tell, Belichick is not being paid.

Is he happy about this? Is he upset? Is he amused at the creativity displayed by ad agency Wieden + Kennedy?

Would he like us to stop asking questions now?

Who cares?  We want answers.


Sunday Boston Herald at Super (Bowl) DisADvantage

February 12, 2017

One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.

 

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The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.

 

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All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.

Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.

 

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The not-so-special section features just four Pats-related ads, starting with this must-have.

 

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There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.

Collect them all! Trade them with your friends!

And feel just a little bad for the thirsty local tabloid.


Boston Globe Namesniks Don’t Read Own Newspaper

October 15, 2015

The hardreading staff is keenly aware that the stately local broadsheet has lots of pages to wade through every day, but still . . .

From today’s Names column:

‘Ambassador’ Brady’s timing is just right at TAG Heuer event

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Tom Brady was introduced as new “brand ambassador” for luxury watchmaker TAG Heuer at an event in New York this week. What does that mean exactly? Apparently, the Pats QB will be appearing in the company’s upcoming “Don’t Crack Under Pressure” ad campaign.

 

Apparently?

Yesterday’s Boston Globe, A5.

 

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Memo to Mark Shanahan and Meredith Goldstein:

TAG (Heuer). You’re it.


Brady Courtroom Artist’s Second Effort? Sketchy.

September 1, 2015

Poor Jane Rosenberg, the courtroom artist whose drawing of Tom Brady during a Deflategate hearing, well, blew up last month. Rosenberg got her mulligan yesterday, a matter of great interest here in Bradyville.

The Boston Globe’s Namesniks gave her new sketch a thumb’s up.

Artist has second shot at sketching Tom Brady

Everyone likes a good comeback story. On Monday, courtroom sketch artist Jane Rosenberg got hers.IMG_3594A

Rosenberg made national news Aug. 12 after her less-than-flattering sketches of Tom Brady from his Deflategate hearing went viral. She told the Globe that day, of her courtroom work, “I don’t tend to flatter people and make them look beautiful.” Later she said she received hundreds of e-mails from fans who were unhappy with the depiction of their quarterback. But on Monday, after Brady left the courtroom, Rosenberg unveiled her new look for the Patriots star. Looks more like the guy we know, right?

 

Actually, no, according to crosstown rival Boston Herald.

Artist’s 2nd Brady sketch draws different critiques

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Courtroom sketch artist Jane Rosenberg got another crack at drawing Tom Brady following a disastrous first attempt that depicted the Patriots quarterback as ghoulish and uncomely, opening her up to ridicule and scorn from Patriots nation.

Unfortunately, her second sketch bears a striking resemblance to the wrong All-Pro quarterback.

Trying to tone down the rigid features she gave Brady’s lower face in the first sketch, Rosenberg ended up extending and stretching Brady’s forehead, creating a figure that more closely resembles his rival, Denver Broncos quarterback Peyton Manning.

 

Ouch.


A Bill Beli-check on Mr. Hoodie Coverage

July 30, 2015

Tell us again how long New England Patriots head coach Bill Belichick has been stonewalling the press?

Oh, right – all 15 years he’s been here.

Yesterday’s press conference in the wake of the latest Act of Goodell was, of course, no exception.

Page One of the Boston Globe’s Sports section:

 

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The relevant part:

 

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Didn’t mince words? Not to get technical about it, but that’s all Belichick does.

Crosstown at the Boston Herald, Steve Buckley gave a representative sample of Mr. Hoodie’s evasive maneuvers.

Media member: “Do you believe Tom Brady when he says that neither he nor anyone in the Patriots organization did anything wrong?”

Belichick: “We start training camp today. We’ll get ready for the 2015 season starting today.”

Media member: “Is there something flawed about the system here in the organization that you keep ending up in these cheating controversies? Can you explain why?”

Belichick: “It’s already been addressed.”

Media member: “Could you elaborate a little?”

Belichick: “No.”

Media member: “Why not?”

Belichick: “Because it’s already been addressed.”

 

And Herald columnist Karen Guregian gave the Globe a bit of an English lesson.

Robert Kraft’s on-again, off-again war with Roger Goodell and the NFL is back on . . .

There was no mincing words. Kraft believes he got screwed when he put his reputation on the line with Patriots fans by standing down and choosing not to fight the league’s unprecedented punishment of his team.

 

Grammar Fever Grips Hub.

Tell your friends.


Herald Coverage of Rob’s Girlfriend More Gronktastic

April 30, 2015

The newly minted girlfriend of New England Patriot tight (usually) end Rob Gronkowski hit the highly coveted dailies double today: Inside Track in the Boston Herald, Names in the Boston Globe.

Begin with the stately local broadsheet.

She’s cheering for Benrus (and Gronk) now

camille1AFormer Patriots cheerleader Camille Kostek has had a busy week on the Internet.

On Monday, TMZ broke the news that the Connecticut native was dating Patriot Rob Gronkowski. Meanwhile, it was also announced Monday that she’d been named the new ambassador for the Rhode Island company Benrus. By Tuesday afternoon, the military-inspired fashion brand had launched a new website with Kostek all over it.

 

And how does she feel about putting away the pompoms?

“I kind of relate myself to Vince Wilfork,” she said, of her last big gig being the Super Bowl. “There wasn’t a better way to close it out.”

 

Wonder if Wilfork is feeling like the Camille Kostek of Houston?

Probably not, eh?

Crosstown at the frothy local tabloid, the former communications major at Eastern Connecticut State showed that she has her priorities straight.

Former New England 
Patriots cheerleader Camille Kostek would like to be known as more than just the girl who has been out on a few dates with Pats one-man party Rob Gronkowski!

“I know the stuff about Rob has been in the headlines, but I’m super excited to talk about myself and my career,” Camille told the Track. “I’ve really been working hard and was working hard before I was ever able to meet him.”

 

Absolutely.

In contrast to the Globe, the Herald associates Kostek with the polar opposite of Vince Wilfork.

So does she take inspiration from the most famous supermodel of all: Mrs. Tom Brady?

“Oh my goodness, do I aspire to be like Gisele?” she said. “I just turned 23, I’m enjoying being young and focusing on my career. This is a super-exciting moment, but I’m just starting to blossom.”

 

Ouch.

So it’s not just the boyfriend who knows how to hit.