Sunday Boston Herald at Super (Bowl) DisADvantage

February 12, 2017

One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.

 

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The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.

 

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All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.

Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.

 

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The not-so-special section features just four Pats-related ads, starting with this must-have.

 

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There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.

Collect them all! Trade them with your friends!

And feel just a little bad for the thirsty local tabloid.


Globe Has $uper Ball with Commemorative Section

February 8, 2015

Over the past few years the hardreading staff has dutifully chronicled the staggering ad-vantage the Boston Globe has in selling newspaper ads in this town, but today’s edition is downright knee-buckling.

Say hello to the Globe’s 28-page Special Commemorative Section.

 

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Grand Stand is chockablock with ads like this one:

 

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And this one:

 

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And this one:

 

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(The hardshopping staff never heard of Big Y, but man, they gotta lotta stores.)

And there are a whole lot more ads where they came from.

Crosstown at the Boston Herald, meanwhile, the thirsty local tabloid has no commemorative section, just this:

 

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And this:

 

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That’s just sad.


Globe Has Staggering Ad-vantage Over Herald

November 3, 2013

Once the Boston Red Sox – sorry, World Series Champion Red Sox – took Game 6, flooded the clubhouse with bubbly, painted the town Red for the rest of Wednesday night, and rode the duck boats into MLB history, it was all over but the touting.

Enter today’s Boston Globe 40-page Special Commemorative Section, which is one giant duck boat for advertising.

Representative sample:

 

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The ads come in three categories: bearded, beardless, and merchandise-hawking.

The bearded:

Mohegan Sun, Bank of America, Gosling’s Rums (“Official Rum of the Red Sox” – who knew?), Sullivan Tire, Budweiser, Fidelity, TD Garden, The Beaches of Fort Myers and Sanibel, Museum of Fine Arts, jetBlue, People’s United Bank

The beardless:

Dunkin’ Donuts, Village Automotive Group, Pepsi, Boston Celtics, Mayor Menino/Parade Sponsors, NESN, Wagner Team of Auto Stores, New Balance, Boston College Athletic Department, Roche Bros., Boston Ballet, Mapfre/Commerce Insurance, MLB, Stop & Shop, Showcase Cinema Deluxe, Xfinity

Merchandise-hawking:

Bob’s Stores, Caseworks International (“Officially Licensed MLB Tall Mirror Back Baseball Display and the Rawlings Official World Series Baseball”), Bradford Exchange (truly awful 30-ounce stoneware stein), Boston Globe (two ads for books ‘n’ collectibles), Dick’s Sporting Goods, Macy’s

The hardcounting staff tallies 34 ads of various sizes, over half of them full pages.

Crosstown at the Boston Herald, the ad count is . . .

Four.

Xfinity again.

 

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Sullivan Tire with a new one.

 

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Bradford Exchange with a new one.

 

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Bradford Exchange with the same awful one.

 

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That’s it.

If the Globe/Herald Daily Bakeoff were a prizefight, they’d stop it.