Once the Boston Red Sox – sorry, World Series Champion Red Sox – took Game 6, flooded the clubhouse with bubbly, painted the town Red for the rest of Wednesday night, and rode the duck boats into MLB history, it was all over but the touting.
Enter today’s Boston Globe 40-page Special Commemorative Section, which is one giant duck boat for advertising.
Representative sample:
The ads come in three categories: bearded, beardless, and merchandise-hawking.
The bearded:
Mohegan Sun, Bank of America, Gosling’s Rums (“Official Rum of the Red Sox” – who knew?), Sullivan Tire, Budweiser, Fidelity, TD Garden, The Beaches of Fort Myers and Sanibel, Museum of Fine Arts, jetBlue, People’s United Bank
The beardless:
Dunkin’ Donuts, Village Automotive Group, Pepsi, Boston Celtics, Mayor Menino/Parade Sponsors, NESN, Wagner Team of Auto Stores, New Balance, Boston College Athletic Department, Roche Bros., Boston Ballet, Mapfre/Commerce Insurance, MLB, Stop & Shop, Showcase Cinema Deluxe, Xfinity
Merchandise-hawking:
Bob’s Stores, Caseworks International (“Officially Licensed MLB Tall Mirror Back Baseball Display and the Rawlings Official World Series Baseball”), Bradford Exchange (truly awful 30-ounce stoneware stein), Boston Globe (two ads for books ‘n’ collectibles), Dick’s Sporting Goods, Macy’s
The hardcounting staff tallies 34 ads of various sizes, over half of them full pages.
Crosstown at the Boston Herald, the ad count is . . .
Four.
Xfinity again.
Sullivan Tire with a new one.
Bradford Exchange with a new one.
Bradford Exchange with the same awful one.
That’s it.
If the Globe/Herald Daily Bakeoff were a prizefight, they’d stop it.
Posted by Campaign Outsider 