Tom Menino Finally Mayor of Two-Daily Town

November 4, 2013

As the hardreading staff noted yesterday, the Boston Globe cleaned up on ads in the paper’s World Series Commemorative Section celebrating the Red Sox championship.

The Boston Herald, meanwhile, got its clock cleaned, with only four ads compared to the Globe’s 34. Especially galling to the Heraldniks must have been the full-page ad Mayor Tom Menino and the Victory Parade sponsors ran in the stately local broadsheet.

But journalistic justice prevailed today, as this appeared on page (lucky) 13 of the feisty local whatever.

 

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Now if the Herald can just chase down those other 29.

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Globe Has Staggering Ad-vantage Over Herald

November 3, 2013

Once the Boston Red Sox – sorry, World Series Champion Red Sox – took Game 6, flooded the clubhouse with bubbly, painted the town Red for the rest of Wednesday night, and rode the duck boats into MLB history, it was all over but the touting.

Enter today’s Boston Globe 40-page Special Commemorative Section, which is one giant duck boat for advertising.

Representative sample:

 

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The ads come in three categories: bearded, beardless, and merchandise-hawking.

The bearded:

Mohegan Sun, Bank of America, Gosling’s Rums (“Official Rum of the Red Sox” – who knew?), Sullivan Tire, Budweiser, Fidelity, TD Garden, The Beaches of Fort Myers and Sanibel, Museum of Fine Arts, jetBlue, People’s United Bank

The beardless:

Dunkin’ Donuts, Village Automotive Group, Pepsi, Boston Celtics, Mayor Menino/Parade Sponsors, NESN, Wagner Team of Auto Stores, New Balance, Boston College Athletic Department, Roche Bros., Boston Ballet, Mapfre/Commerce Insurance, MLB, Stop & Shop, Showcase Cinema Deluxe, Xfinity

Merchandise-hawking:

Bob’s Stores, Caseworks International (“Officially Licensed MLB Tall Mirror Back Baseball Display and the Rawlings Official World Series Baseball”), Bradford Exchange (truly awful 30-ounce stoneware stein), Boston Globe (two ads for books ‘n’ collectibles), Dick’s Sporting Goods, Macy’s

The hardcounting staff tallies 34 ads of various sizes, over half of them full pages.

Crosstown at the Boston Herald, the ad count is . . .

Four.

Xfinity again.

 

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Sullivan Tire with a new one.

 

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Bradford Exchange with a new one.

 

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Bradford Exchange with the same awful one.

 

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That’s it.

If the Globe/Herald Daily Bakeoff were a prizefight, they’d stop it.


Did John Henry Buy the Boston Times?

October 31, 2013

On a day that the Boston Globe has produced fabulous, comprehensive coverage of last night’s Red Sox World Series Championship win, it might be easy to miss (and churlish to note, some would say) that the New York Times provided 50% of the paper’s A section today. (Associated Press 27%, Boston Globe 22%).

Page A4 was entirely picked up from the Times.

 

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Don’t get us wrong: We realize the majority of the Globe’s A section has to consist of wire-service reports; that’s the reality of the Texas-chainsaw newspaper business. Beyond that, we recognize the Globe is a big local newspaper with a big local footprint.

Not every day, though, features a World Series win. Almost every day, on the other hand, features an A section that’s Times Lite. Given the financial relationship that Red Sox owner John Henry just ended between the Globe and the Times, the latter’s lingering presence seems, we dunno, weak. And 50% is a lot of lingering.

Media Nation’s Dan Kennedy made a strong case last week about  Why John Henry should dump Times content. Today’s edition only buttresses that.