Boston Globe’s New Drop-Ed Pages Are . . . New

May 5, 2015

As the masthead warned us, the Boston Globe has freshened up its editorial/opinion pages for whatever reason (maybe a focus group?).

From yesterday’s edition of the stately local broadsheet:

 

Screen Shot 2015-05-05 at 12.20.15 PM

 

Modern! Easy! Excellent!

Today’s edition of the Globe features the great unveiling. Left-hand page:

 

Screen Shot 2015-05-05 at 12.30.14 PM

 

 

Right-hand page:

 

Screen Shot 2015-05-05 at 12.30.29 PM

 

So, for example, Decoder, the explainer with a point of view, quite logically starts out with the umpteenth example of Boston as the Can’t Do city.

skate_park

Under the Bridge

IT WAS BORN of the Big Dig, so perhaps it’s no surprise that it has taken so long for the Lynch Family Skatepark to break ground. The Charles River Conservancy first announced the project in 2004, with seed money from skateboarder Tony Hawk and a sense that Boston’s skateboard underground, maligned and sometimes misunderstood, deserved a concrete paradise of its own.

 

A mere ten years later, Joanna Weiss helpfully points out, construction finally started late last month.

And etc. You can check it all out here.

One thing that struck the hardreading staff: Only one editorial instead of the two or three in the old, unfreshened format. That, of course, might change. We’ll see.

But this also strikes us: The hardy few readers who actually do venture onto the opinion pages of the Globe are almost assuredly more interested in the content than the packaging. We’ll see about that as well.

Advertisements

Hark! The Herald! (Adriana Cohen Plugola Edition)

May 4, 2015

From our Walt Whitman desk

You have to hand it to the Boston Herald: The selfie local tabloid finds endless ways to celebrate itself in its purported news pages.

Exhibit Umpteen, from today’s edition:

Dress 
rehearsal

Talbots, Adriana Cohen help 
unemployed women find Success

Fashion is all about looking good. Who knew it can be used to do good, too?Adriana Cohen in a spring dress from Talbots/photo courtesy Talbots

Starting today, I’m going to be wearing stunning spring ensembles provided by Hingham-based retailer Talbots on my Boston Herald Radio show, “Boston Herald Drive.”

Each day, a new outfit, and you can view every one right on the Herald’s homepage. And after I’ve worn these fabulous dresses, jewelry and accessories generously donated by Talbots, I’ll be giving them to Dress for Success in Boston.

 

Put aside for a moment the whole concept of showcasing “stunning spring ensembles” on radio. And ignore the factory-installed bromides such as “There’s no doubt that the fastest way out of poverty is a good paying job. It’s the surest path to prosperity and achieving the American Dream.” (Ya think?)

Why the hell is this occupying a full news page in the flouncy local tabloid?

(To be sure graf goes here)

To be sure, this is a good cause and all involved should be applauded.

In a house ad.

Not in a bylined piece by (God help us all) a newspaper columnist.

Not to get technical about it.


Ernie Boch Jr. Is Sort of Boston’s Car Zareh

May 3, 2015

Well the hardreading staff was perusing the Boston Herald the other day when we stumbled upon this ad from Mr. Upward (Auto)Mobility Ernie Boch Jr.

 

Screen Shot 2015-05-03 at 1.03.47 AM

 

That auto-promotion (a regular feature in the Bochy local tabloid) reminded us of the late, great Zareh Thomajan, the self-styled Thief of State Street.

Backstory from The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did, by Julian Watkins.

 

Screen Shot 2015-05-03 at 2.00.09 AMScreen Shot 2015-05-03 at 2.00.57 AM

 

Zareh Thomajan’s legendary series of ads like this one ran in Boston newspapers for almost three decades.

 

Screen Shot 2015-05-03 at 1.19.44 AM

 

In 1960 Zareh’s son Greg took over the family business and maintained the Zareh tradition with ads like this:

 

Screen Shot 2015-05-02 at 12.34.45 PM

 

Greg Thomajan published his series of ads in The Son of the Thief of State Street.

One of his last:

 

Zareh-grady-ad

 

Zareh Thomajan, we imagine, rests well too.

Meanwhile, memo to Ernie Boch Jr.:

Step up your game, son. And maybe, instead of chronicling other fabulously wealthy guys, write about the car-selling business in the same humanizing way Zareh (and Greg) wrote about the rag business.

Just a suggestion.


Mayweather & Pacquiao Sucker Punch Boston Herald

May 2, 2015

The Fight of the Century (five years late?) is on tonight, with Floyd Mayweather Jr. facing off against Manny Pacquiao in the squared circle at the MGM Grand Garden Arena in Las Vegas.

As for the Fight of the Century advertising, the Boston Globe seems to have won the early rounds of that tilt between the local dailies.

From Friday’s edition of the Globe:

 

Screen Shot 2015-05-02 at 2.10.59 AM

 

No such ad ran in Friday’s Boston Herald.

In terms of news coverage, yesterday’s fighty local tabloid did feature this Ron Borges piece.

While the stately local broadsheet ran this Callum Borchers Page One take on the fight.

The hardfighting staff looks forward to both of today’s bakeoffs. But we’re only paying for one.