From our Walt Whitman desk
You have to hand it to the Boston Herald: The selfie local tabloid finds endless ways to celebrate itself in its purported news pages.
Exhibit Umpteen, from today’s edition:
Talbots, Adriana Cohen help unemployed women find Success
Starting today, I’m going to be wearing stunning spring ensembles provided by Hingham-based retailer Talbots on my Boston Herald Radio show, “Boston Herald Drive.”
Each day, a new outfit, and you can view every one right on the Herald’s homepage. And after I’ve worn these fabulous dresses, jewelry and accessories generously donated by Talbots, I’ll be giving them to Dress for Success in Boston.
Put aside for a moment the whole concept of showcasing “stunning spring ensembles” on radio. And ignore the factory-installed bromides such as “There’s no doubt that the fastest way out of poverty is a good paying job. It’s the surest path to prosperity and achieving the American Dream.” (Ya think?)
Why the hell is this occupying a full news page in the flouncy local tabloid?
(To be sure graf goes here)
To be sure, this is a good cause and all involved should be applauded.
In a house ad.
Not in a bylined piece by (God help us all) a newspaper columnist.
Not to get technical about it.