Sunday Boston Herald at Super (Bowl) DisADvantage

February 12, 2017

One week after the stunning Super Bowl win by the New England Patriots, the Boston Globe has published its obligatory Special Commemorative Section.




The 26-page celebration of all things Pats is chockablock with advertising such as this ad from Marty Walsh & the People of Boston, which features so many logos you’d think Walsh was Mayor of NASCAR.




All told, there are five full-page ads in the section (everyone from Bob’s Discount Furniture to TAG Heuer) and ten half-page ads (ranging from Tostitos to Rutgers Football). An adstravaganza, in other words.

Crosstown at the Boston Herald, meanwhile, there’s no special section, just the regular Sunday Sports.




The not-so-special section features just four Pats-related ads, starting with this must-have.




There are also ads for a New England Patriots Super Bowl LI Commemorative Fan Ring, the New England Patriots Super Bowl 51 Champions Legacy Decanter Set, and the First-Ever Tom Brady Gold Dollar.

Collect them all! Trade them with your friends!

And feel just a little bad for the thirsty local tabloid.

Boston Globe ‘Names’ Outs Howie Carr, Stiffs Two-Daily Town

February 10, 2017

Twice this week the hardreading staff has noted that Boston Herald columnist Howie Carr, a charter member of the Donald Trump coat holder brigade, is also now a member of Trump’s swanky Florida resort Mar-a-Lago.

We also noted that neither Boston daily had reported on Carr’s quantum leap in social status, ending yesterday’s post this way: “Hey – you Namesniks at the Globe: Wanna grab a piece of this?”

Apparently they did, since this appears under Mark Shanahan’s byline in today’s snakey local broadsheet.

Trump backer Howie Carr joins Mar-a-Lago

Conservative talk-show host Howie Carr fancies himself a man of the people, albeit one who went to an exclusive prep school (Deefield Academy), attended a fine liberal arts college (University of North Carolina), and resides in a wealthy Boston enclave (Wellesley). So it should be no surprise that, like any other average Joe, Carr has become a newly-minted member of the Mar-a-Lago Club, President Trump’s posh Palm Beach, Fla., retreat. reports that Carr and his second wife, Kathy, are a few of the regular folks who’ve become Mar-a-Lago members since Trump moved into the White House. The Carrs must have really scrimped and saved to be able to swing the club’s initiation fee, which recently doubled to $200,000. We tried to reach Carr on Thursday to talk about the many perks and privileges he’ll be enjoying at Mar-a-Lago, but no luck. The right-wing radio host was an early supporter of Trump’s peculiar brand of populism and their friendship has only grown. Indeed, Carr was among 800 ordinary Americans who spent New Year’s Eve with Trump at the Mar-a-Lago Club. reports? Like all of a sudden you read the Politico Playbook item buried in last Monday’s edition?

C’mon, man – credit where credit’s due, eh?

Boston Dailies Ignore Howie Carr Joining Mar-a-Lago

February 9, 2017

As the hardreading staff noted the other day, local radio squawker Howie Carr is among Donald Trump’s latest pigeons – sorry, members – at his swanky Florida resort Mar-a-Lago.

Funny thing is, neither of local dailies has noted the same.

Carr is a Charter Coat Holder for Trump, and he’s been quick to use his Boston Herald column to Trumpet his bromance with the hairdo-in-chief (see here and here for representative samples). Carr is also fond of casually mentioning his Palm Beach residency, as he did on Monday.

Globe prints fake news in Super Bowl blunder

There’s fake news and then there’s FAKE NEWS!screen-shot-2017-02-09-at-3-02-45-pm

Today’s early edition Boston Globe made a historic blunder with its Super Bowl coverage, running the headline: A BITTER END.

Above it is “Super Bowl LI.” LI meaning “51” in Roman numerals, but now it has another meaning, wouldn’t you say? You can’t have a LIE without LI.

These fake-news collectors’ items are on sale all over Florida. If you’re reading this in at least some parts of the Sunshine State, you can probably still buy one at your local Publix supermarket. (Not in Palm Beach – my neighbor just bought all five copies for me.)


But so far, nothing from Carr on his quantum leap in social status. And we still don’t know if Carr got the Coat Holder Discount for the newly calibrated $200,000 Mar-a-Lago membership fee.

Hey – you Namesniks at the Globe: Wanna grab a piece of this?

Trump Coat Holder Howie Carr Join$ Mar-a-Lago

February 7, 2017

As the hardreading staff has noted, smaller-all-the-time radio personality Howie Carr has been a dedicated Trumpkin from the very start.

(Exhibit A: Carr’s groveling appearance at the Bochanalia that the autoheirotic Ernie Boch Jr. threw for Trump back in 2015.)

Later, there was this fanboy wet kiss in Carr’s Boston Herald column.

Living large at Mar-a-Lago


PALM BEACH, Fla. — So here was President-elect Donald Trump, in a tuxedo, talking to 800 or so formally dressed guests in the ballroom at his Mar-a-Lago Club here on New Year’s Eve.

“Again, I want to thank my members,” he said. “I don’t really care too much about their guests because the ones I really care about are the members. I don’t give a (bleep) about their guests. I just love my members.”


Of which Howie Carr is now one, according to Politico Playbook.

MORE NEW MAR-A-LAGO MEMBERS: Daniel Bouaziz and Sophia Baratashvili, Howie and Kathy Carr, Gil Cohen and Paul Gervais, Jean Doyen De Montaillou and Michael Kovner, Robert and Susan Falk, Diane Lokey Farb, Carol . . .


Two questions:

1) Did Carr get the Coat Holder Discount for the newly calibrated $200,000 Mar-a-Lago membership fee?

2) Which local daily will be the first to pick up on Carr’s quantum leap in social status?

We’re guessing the Herald.

But you never know.

Gatorade to Boston Herald: No Gatorad for You

February 5, 2017

Once again, the thirsty local tabloid can’t get no love from the full-page-ad set.

Exhibit Umpteen: This Gatorade ad on page D12 of today’s Boston Globe.




Drive the Herald nuts graf:




So Gatorade has the back of serious athletes – and the Globe – but not the Herald.


Two-Daily Town Mortal Lock™

If the Patriots win tonight’s Super Bowl, tomorrow’s Globe will be awash in full-page congratulatory ads.

Tomorrow’s Herald will not.

Boston Herald Shrinks Re: Stealth Marketing Disclose

February 3, 2017

As the hardreading staff has noted previously, the Boston Herald has never been overfastidious about distinctions between marketing and news. But the stealthy local tabloid has just gotten one level sneakier.

Today’s edition features this page topped by “sponsored content” touting special Massachusetts Lottery scratch tickets for the Patriots and other New England sports teams. (Inexplicable Little Green Number sold separately.)




Even closer up, the disclosure is pretty minimal.




That’s clearly a step down from the Herald’s previous perfunctory labeling.




Of course, native advertising works best when it labels itself least. The more you think it’s editorial content, the better for the marketer.

And the better for the sneaky local tabloid too.

Boston Globe Falls For Trumped Up Aussie Charge

February 3, 2017

From our Just Not the Facts desk

The Morrissey Boulevardiers have nabbed our uncoveted Boo Daily Town award for this item in today’s Capital section.




As numerous fact checkers have pointed out, they’re not “illegal immigrants,” they’re refugees. Here’s Washington Post Fact Checker, Michelle Ye Hee Lee.

Trump is referring to the estimated 1,250 (not “thousands”) refugees and asylum seekers that the United States, under President Barack Obama, agreed to accept from an Australian detention center. Refugees and asylum seekers who arrive illegally by boat in Australia are called “illegal maritime arrivals.” They can apply for two types of temporary visas, and some may qualify to apply for permanent residency.


(To be fair graf goes here)

To be fair, Politifact rated Trump’s tweet Half-True. But we sorta expect more than half truths from the Globe, no?