Ads ‘n’ Ends From Yesterday’s Boston Dailies

July 13, 2017

Wednesday wasn’t hump day for the local daily newspapers – it was Exceedingly Strange Advertisement Day.

Start with this ad that ran in the Boston Globe Sports section.

Kind of odd, eh? Especially the placement. Sure, divorce is a contact sport, but Globe Sports still seems a bit of a stretch.

Then again, that ad seems downright normal compared to this earlier Globe ad from Pro Vobis (translation: For You, as opposed apparently to For Themselves, which is comforting, at least theoretically).

Now that’s truly bizarre. But, as it happens, not nearly as bizarre as this ad in yesterday’s Boston Herald.

In a former life, the hardreading staff worked at a local ad agency and the above is what we used to call a concept with a capital K.

Here’s the genesis of the problem: Diamonds are priced on the basis of the 4 Cs (Carat, Color, Clarity, and Cut) that were brilliantly invented by the De Beers Group in one of the greatest ad campaigns of all time.

But dental implants don’t slip on as easily as diamond rings. (The hardwincing staff can painfully attest to that.)

So that ad is a bit like turning a kidney stone into a necklace.

Ouch.

Finally, the headscratching staff has seen nine or ten full-page ads in the Herald like this one over the past couple of months.

Music Drives Us describes itself as “a registered 501(c)(3), New England nonprofit organization supplying grants to music programs designed to effect positive change for people of all ages. We seek out organizations and individuals interested in using music as a tool to better the lives of people in all segments of society.”

The driving force behind the group is Ernie Boch Jr., who presumably has spent a lot of money running those ads in the Herald (but not, as far as we can tell, the Globe). Let’s hope those bracelets are selling as well as Boch’s cars do.


Trump Coat Holder Howie Carr Join$ Mar-a-Lago

February 7, 2017

As the hardreading staff has noted, smaller-all-the-time radio personality Howie Carr has been a dedicated Trumpkin from the very start.

(Exhibit A: Carr’s groveling appearance at the Bochanalia that the autoheirotic Ernie Boch Jr. threw for Trump back in 2015.)

Later, there was this fanboy wet kiss in Carr’s Boston Herald column.

Living large at Mar-a-Lago

screen-shot-2017-02-07-at-12-13-36-am

PALM BEACH, Fla. — So here was President-elect Donald Trump, in a tuxedo, talking to 800 or so formally dressed guests in the ballroom at his Mar-a-Lago Club here on New Year’s Eve.

“Again, I want to thank my members,” he said. “I don’t really care too much about their guests because the ones I really care about are the members. I don’t give a (bleep) about their guests. I just love my members.”

 

Of which Howie Carr is now one, according to Politico Playbook.

MORE NEW MAR-A-LAGO MEMBERS: Daniel Bouaziz and Sophia Baratashvili, Howie and Kathy Carr, Gil Cohen and Paul Gervais, Jean Doyen De Montaillou and Michael Kovner, Robert and Susan Falk, Diane Lokey Farb, Carol . . .

 

Two questions:

1) Did Carr get the Coat Holder Discount for the newly calibrated $200,000 Mar-a-Lago membership fee?

2) Which local daily will be the first to pick up on Carr’s quantum leap in social status?

We’re guessing the Herald.

But you never know.


Is Adriana ‘Cohen Away’ from the Boston Herald?

December 6, 2016

Sharp-eyed readers of the feisty local tabloid might have noticed a few changes this week at Boston Herald Radio.

First, though, here’s what the lineup looked like as recently as last Friday.

 

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And here’s the new one.

 

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The change that jumped out at the hardreading staff was the shifting of Herald columnist Adriana Cohen from the daily 6 to 9 morning slot to an hourlong Wednesday gig at noon.

As Ernie Boch Jr. might say, step on down!

But the more we thought about it, the more we started to wonder if this might be a transitional move while Cohen waits for a spot in the Trump administration.

After all, Yo Adriana was one of the most reliable of Trumpkins during the 2016 presidential campaign, although she tragically failed to make The Daily Beast’s All-Star roster of “The Donald’s Army of Media-Hungry Cable News Boosters.”

Which doesn’t seem right since Cohen was willing to do stuff like this (starting around 1:22):

 

 

But that kind of smashmouth politics is just what Trump tends to reward, so don’t be surprised if Cohen drifts down to D.C. sometime after the first of the year.

(Hey – maybe she and Trump coatholder Howie Carr could room together!)


Ernie’s Bochanalia for Trump Drives Carr

August 19, 2015

The hardreading staff normally likes to ignore Boston Herald columnist Howie Carr(toon), but every now and again we just can’t help ourselves.

Herald Track Gal Gayle Fee has this update today on that fundraiser the autoheirotic Ernie Boch Jr. is throwing at his $30 million Norwood manse for Donald Trump.

Boch Trump-ets upcoming fundraiser

Screen Shot 2015-08-19 at 2.23.01 PM

Car czar Ernie Boch Jr. said the guest list for his Aug. 28 private fundraiser for Donald Trump now tops 700 and his office has fielded hundreds of calls from fans of the White House wannabe who want in.

“People are calling me who I haven’t talked to in 30 years!” Boch told the Track. “This thing is more popular than I ever imagined — and it’s pretty bipartisan. This is not a Republican gathering by any stretch of the imagination.”

Boch said he’s even heard from a handful of Democratic officials who want to come to the event but who can’t, for obvious reasons, write a check to the GOP presidential hopeful.

“That’s why were doing cash or check at the door,” he said.

 

Ha!

For your money you’ll get “cocktails, live music by rock cover band Fortune, a live broadcast by Herald columnist/radio yakker Howie Carr and food by chef Tony Ambrose.”

Carr’s presence in helping raise money for the bloated billionaire makes perfect sense since he’s a total Trump groupie, with today’s column Exhibit Umpteen.  Of course, Carr long ago surrendered his press credentials in favor of GOP fundraising, as the redoubtable Dan Kennedy has noted several times.

File under: Keep on spinnin’.


Ernie Boch Jr. Is Sort of Boston’s Car Zareh

May 3, 2015

Well the hardreading staff was perusing the Boston Herald the other day when we stumbled upon this ad from Mr. Upward (Auto)Mobility Ernie Boch Jr.

 

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That auto-promotion (a regular feature in the Bochy local tabloid) reminded us of the late, great Zareh Thomajan, the self-styled Thief of State Street.

Backstory from The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did, by Julian Watkins.

 

Screen Shot 2015-05-03 at 2.00.09 AMScreen Shot 2015-05-03 at 2.00.57 AM

 

Zareh Thomajan’s legendary series of ads like this one ran in Boston newspapers for almost three decades.

 

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In 1960 Zareh’s son Greg took over the family business and maintained the Zareh tradition with ads like this:

 

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Greg Thomajan published his series of ads in The Son of the Thief of State Street.

One of his last:

 

Zareh-grady-ad

 

Zareh Thomajan, we imagine, rests well too.

Meanwhile, memo to Ernie Boch Jr.:

Step up your game, son. And maybe, instead of chronicling other fabulously wealthy guys, write about the car-selling business in the same humanizing way Zareh (and Greg) wrote about the rag business.

Just a suggestion.


Boston Globe Gets Ad-vantage from MCCA

June 13, 2014

From our Late to the Party Line desk

The Massachusetts Convention Center Authority has a $1.1 billion plan to expand the Boston Convention and Exposition Center  (details/downside here), so it only makes sense to spend the taxpayers’ money to improve the MCCA’s image among . . . taxpayers.

Thus, this full-page ad in yesterday’s Boston Globe (it also ran on Tuesday), signed by all the usual suspects. Paul Guzzi, Pat Moscaritolo, Tom Glynn, et.al. – c’mon down!

 

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On neither day did the ad run in the Boston Herald.

But the feisty local tabloid had its revenge in today’s edition, which features this ad – exclusive!

 

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Ha! Take that, stately local broadsheet!

Meanwhile, memo to the MCCA: If you’re going to waste our money, at least waste it equally, yeah?

 

 


Boch to the Future on Minimum Wage

March 5, 2014

Ernie Boch Jr. is one smart guy.

First he takes the old man’s car kingdom and turns it into a dynasty. He has his own band, his own charitable foundation, and throws Bochanalias at his mansion in Norwood that wind up in the Wall Street Journal.

And today he ran this ad in the Boston Globe.

 

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And the stately local broadsheet returned the favor with this piece posted to its (New! Metered!!) website about 20 minutes ago.

Car dealer Ernie Boch Jr. will raise hourly wages

Hikes minimum rate for his employees; announces decision as Obama visits area

Car dealer Ernie Boch Jr. had a message for President Obama to read when he arrived in Boston on Wednesday. Boch isn’t waiting for the government to boch-bigraise the minimum wage.

“President Obama: I did it!” he wrote in a signed, full-page ad that appeared in Wednesday’s Boston Globe. Boch, a Republican who has supported political candidates from both parties, said he will raise the pay of his minimum wage workers to $10.10 on April 1.

“I believe that, even above minimum wage, it’s extremely difficult to make a living, especially with a family and expenses,” Boch said in an interview Tuesday. “I’m doing what I think is the right thing, which is what Obama is proposing. I’m doing my part.”

 

Boch’s also doing his part to keep this a Two-Daily Town: He ran the same ad in the Boston Herald.

 

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Actually, not exactly the same ad. Notice the “Advertisement . . . Advertisement . . . Advertisement” at the top of the Herald ad?

Not there in the Globe version.

Who’da thunk the feisty local tabloid would ever be more transparent than the Globe?

Will wonders never cease.

 


Boston Globe Herald Hostage, Day Three (Volume 2)

February 23, 2013

The print edition of The Schadenfreude Gazette has arrived at the Global Worldwide Headquarters of Two-Daily Town, so here’s a better look at today’s offerings:

Picture 1

 

The hardreading staff previously noted the feature story. A taste of the others:

As it went down on Twitter …

Globe reporter Mark Shanahan — @MarkAShanahan — tweeted yesterday’s town hall gathering, where New York Times. Co. vice chairman Mark Golden discussed plans to sell the broadsheet with Globe employees. Here is Shanahan’s report:

‘Sorry for the way this unfolded. It was not our intention,’ says @nytimes about being scooped on its plan to sell @bostonglobe . . .

 

And:

Herald’s commenters plot future for broadsheet

With a for-sale sign planted outside the Boston Globe, would-be media moguls of every stripe were set free this week to sketch their plans for a bold entry into the New England media landscape.

All they needed was $100 million, give or take.

“I would buy the Globe in a heartbeat if I had the money,” said George during yesterday’s Friday Throwdown news chat. “And I would take the editorial page from far left to common-sense middle of the road.” . . .

 

And – THIS JUST IN from the feisty local tabloid’s website (picked up from the Wall Street Journal):

STON7943.JPGReport: Times gets $100M Globe bid, wants Murdoch deal

The New York Times Co. is pushing for a deal for the Boston Globe with media mogul Rupert Murdoch, but has also received a bid for the beleaguered broadsheet for more than $100 million, the Wall Street Journal reported.

The bid came from Rick Daniels, a former Gatehouse Media New England president and ex-Globe executive, and private equity firm Boston Post Partners, represented by managing director Heberden Ryan, the Journal said. The Herald first reported that Boston Post Partners has long been a key player in the sale of the Globe.

 

Of course, current FCC regulations prohibit cross-ownership of a TV station and newspaper in the same market, and it’s unlikely Murdoch would trade Fox 25 for the Globe.

Meanwhile, crosstown at the stately local broadsheet, there’s this in today’s print edition, back on Metro B5:

Michael Golden_1Globe staff briefed on plans to sell paper

Executive vows responsible handover

New York Times Co. vice chairman Michael Golden told Boston Globe employees Friday that the company has a duty to seek the highest bidder in a sale but aims to leave the newspaper in responsible hands.

“We have no intention to send the New England Media Group to the slaughterhouse,” he said in one of three town-hall style meetings with employees.

Golden came to Boston to discuss the Times Co.’s plan to sell the Globe, the Worcester Telegram & Gazette, and their related websites. In the meetings, he made no promises about what kind of suitors the Times Co. would consider.

 

When asked by the staff whether the Times Co. has a duty to find “a good steward of New England’s largest newspaper,” he replied “we will take what we consider to be the best bid.”

Uh-oh.


Boston Globe Herald Hostage, Day Three

February 23, 2013

Another day, another dolor for the Boston Globe.

As gleefully recorded by The Schadenfreude Gazette:

STON1787.JPGTimes sidesteps Globe layoff question

A top New York Times Co. official reportedly didn’t rule out layoffs at the Boston Globe but assured a swift sale during tense meetings with employees yesterday, while the first potential bidder for the 141-year-old broadsheet emerged — Bay State auto magnate Ernie Boch Jr.

“I grew up not only reading the Boston Globe but doing business with the Boston Globe,” Boch told the Herald yesterday after throwing his hat in the ring. “I feel it has lost its way over the last few years. I feel I have the right recipe to put it back on track.”

Last night, Boch tweeted: “Print is not dead!”

 

C’mon down, Ernie Jr.!

But – to stick with the automotive theme – it’s just as likely the Times Co. will sell to a private equity firm that will strip the Globe for parts like a car left overnight on the Cross Bronx Expressway.

Stay tuned for further details.


Circulation Disputation

October 31, 2012

There’s no bigger story for the local dailies than their circulation figures, and, boy, do the two tell different tales today.

Boston Herald:

Herald sees readership spike

The reach of the Boston Herald is greater than ever before as the brand of its quality journalism is showing strong growth across digital platforms.

The numbers tell the story: Print readership up 15 percent daily over last year to nearly a half-million. A whopping 47 percent growth in weekly e-edition readers. An impressive 2.6 million unique visitors a month to bostonherald.com, an 18 percent spike over last year.

“The Herald’s audience is stronger than ever — and that success is clearly the result of a relevant news-gathering operation and a point of view that starts the conversation every day,” said Herald President and Publisher Patrick J. Purcell.

(Point of view, yes; relevant – not so sure.)

Those are some intriguing numbers, especially the “whopping 47 percent growth in weekly e-edition readers,” considering that (as best the hardreading staff can tell) even the Herald’s 17 home subscribers have to pay for the e-paper. Not to mention the whopping increase could be from two to three (give or take).

The Herald piece uncharacteristically lacks the traditional broadsheet broadside twisting the Globe’s numbers, but it does feature this statement from auto maven Ernie Boch Jr.: “I consider Bostonians lucky to be in a two-paper town.”

Hey – that’s what we say!

The Herald’s numbers are even more intriguing when you factor in this Globe piece:

Digital sales help spur 12% jump in Globe circulation

Boston Herald falls nearly 15 percent

The Boston Globe’s daily circulation rose nearly 12 percent during the six-month period that ended Sept. 30, buoyed by growth in digital subscriptions, according to an organization that tracks newspaper readership.

The Globe’s circulation, including subscriptions to BostonGlobe.com, increased 11.9 percent to 230,351, compared with the same six months in 2011, according to the Audit Bureau of Circulations.

The Globe’s Sunday circulation, including digital subscriptions, grew 3.4 percent to 372,541.

The Boston Herald’s daily circulation fell below 100,000 in the period. The tabloid’s circulation declined by 14.9 percent to 96,860, compared to same period a year ago, according to the bureau. The Herald’s Sunday circulation was 77,764, down 9.4 percent.

Just to clarify:

1) The Globe includes digital subscriptions in its figures, but just print copies in the Herald’s. 2) The Herald cites readership, and seems to be saying that five people read every copy of the feisty local tabloid.

As best we can tell.

Anyway, here are the Audit Bureau of Circulations numbers, which include the Globe but not the Herald.

Read ’em and weep.

(For more detail, check Dan Kennedy’s post at Media Nation.)