Ads ‘n’ Ends From Yesterday’s Boston Dailies

July 13, 2017

Wednesday wasn’t hump day for the local daily newspapers – it was Exceedingly Strange Advertisement Day.

Start with this ad that ran in the Boston Globe Sports section.

Kind of odd, eh? Especially the placement. Sure, divorce is a contact sport, but Globe Sports still seems a bit of a stretch.

Then again, that ad seems downright normal compared to this earlier Globe ad from Pro Vobis (translation: For You, as opposed apparently to For Themselves, which is comforting, at least theoretically).

Now that’s truly bizarre. But, as it happens, not nearly as bizarre as this ad in yesterday’s Boston Herald.

In a former life, the hardreading staff worked at a local ad agency and the above is what we used to call a concept with a capital K.

Here’s the genesis of the problem: Diamonds are priced on the basis of the 4 Cs (Carat, Color, Clarity, and Cut) that were brilliantly invented by the De Beers Group in one of the greatest ad campaigns of all time.

But dental implants don’t slip on as easily as diamond rings. (The hardwincing staff can painfully attest to that.)

So that ad is a bit like turning a kidney stone into a necklace.

Ouch.

Finally, the headscratching staff has seen nine or ten full-page ads in the Herald like this one over the past couple of months.

Music Drives Us describes itself as “a registered 501(c)(3), New England nonprofit organization supplying grants to music programs designed to effect positive change for people of all ages. We seek out organizations and individuals interested in using music as a tool to better the lives of people in all segments of society.”

The driving force behind the group is Ernie Boch Jr., who presumably has spent a lot of money running those ads in the Herald (but not, as far as we can tell, the Globe). Let’s hope those bracelets are selling as well as Boch’s cars do.


Trump Coat Holder Howie Carr Join$ Mar-a-Lago

February 7, 2017

As the hardreading staff has noted, smaller-all-the-time radio personality Howie Carr has been a dedicated Trumpkin from the very start.

(Exhibit A: Carr’s groveling appearance at the Bochanalia that the autoheirotic Ernie Boch Jr. threw for Trump back in 2015.)

Later, there was this fanboy wet kiss in Carr’s Boston Herald column.

Living large at Mar-a-Lago

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PALM BEACH, Fla. — So here was President-elect Donald Trump, in a tuxedo, talking to 800 or so formally dressed guests in the ballroom at his Mar-a-Lago Club here on New Year’s Eve.

“Again, I want to thank my members,” he said. “I don’t really care too much about their guests because the ones I really care about are the members. I don’t give a (bleep) about their guests. I just love my members.”

 

Of which Howie Carr is now one, according to Politico Playbook.

MORE NEW MAR-A-LAGO MEMBERS: Daniel Bouaziz and Sophia Baratashvili, Howie and Kathy Carr, Gil Cohen and Paul Gervais, Jean Doyen De Montaillou and Michael Kovner, Robert and Susan Falk, Diane Lokey Farb, Carol . . .

 

Two questions:

1) Did Carr get the Coat Holder Discount for the newly calibrated $200,000 Mar-a-Lago membership fee?

2) Which local daily will be the first to pick up on Carr’s quantum leap in social status?

We’re guessing the Herald.

But you never know.


Is Adriana ‘Cohen Away’ from the Boston Herald?

December 6, 2016

Sharp-eyed readers of the feisty local tabloid might have noticed a few changes this week at Boston Herald Radio.

First, though, here’s what the lineup looked like as recently as last Friday.

 

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And here’s the new one.

 

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The change that jumped out at the hardreading staff was the shifting of Herald columnist Adriana Cohen from the daily 6 to 9 morning slot to an hourlong Wednesday gig at noon.

As Ernie Boch Jr. might say, step on down!

But the more we thought about it, the more we started to wonder if this might be a transitional move while Cohen waits for a spot in the Trump administration.

After all, Yo Adriana was one of the most reliable of Trumpkins during the 2016 presidential campaign, although she tragically failed to make The Daily Beast’s All-Star roster of “The Donald’s Army of Media-Hungry Cable News Boosters.”

Which doesn’t seem right since Cohen was willing to do stuff like this (starting around 1:22):

 

 

But that kind of smashmouth politics is just what Trump tends to reward, so don’t be surprised if Cohen drifts down to D.C. sometime after the first of the year.

(Hey – maybe she and Trump coatholder Howie Carr could room together!)


Ernie’s Bochanalia for Trump Drives Carr

August 19, 2015

The hardreading staff normally likes to ignore Boston Herald columnist Howie Carr(toon), but every now and again we just can’t help ourselves.

Herald Track Gal Gayle Fee has this update today on that fundraiser the autoheirotic Ernie Boch Jr. is throwing at his $30 million Norwood manse for Donald Trump.

Boch Trump-ets upcoming fundraiser

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Car czar Ernie Boch Jr. said the guest list for his Aug. 28 private fundraiser for Donald Trump now tops 700 and his office has fielded hundreds of calls from fans of the White House wannabe who want in.

“People are calling me who I haven’t talked to in 30 years!” Boch told the Track. “This thing is more popular than I ever imagined — and it’s pretty bipartisan. This is not a Republican gathering by any stretch of the imagination.”

Boch said he’s even heard from a handful of Democratic officials who want to come to the event but who can’t, for obvious reasons, write a check to the GOP presidential hopeful.

“That’s why were doing cash or check at the door,” he said.

 

Ha!

For your money you’ll get “cocktails, live music by rock cover band Fortune, a live broadcast by Herald columnist/radio yakker Howie Carr and food by chef Tony Ambrose.”

Carr’s presence in helping raise money for the bloated billionaire makes perfect sense since he’s a total Trump groupie, with today’s column Exhibit Umpteen.  Of course, Carr long ago surrendered his press credentials in favor of GOP fundraising, as the redoubtable Dan Kennedy has noted several times.

File under: Keep on spinnin’.


Ernie Boch Jr. Is Sort of Boston’s Car Zareh

May 3, 2015

Well the hardreading staff was perusing the Boston Herald the other day when we stumbled upon this ad from Mr. Upward (Auto)Mobility Ernie Boch Jr.

 

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That auto-promotion (a regular feature in the Bochy local tabloid) reminded us of the late, great Zareh Thomajan, the self-styled Thief of State Street.

Backstory from The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did, by Julian Watkins.

 

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Zareh Thomajan’s legendary series of ads like this one ran in Boston newspapers for almost three decades.

 

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In 1960 Zareh’s son Greg took over the family business and maintained the Zareh tradition with ads like this:

 

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Greg Thomajan published his series of ads in The Son of the Thief of State Street.

One of his last:

 

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Zareh Thomajan, we imagine, rests well too.

Meanwhile, memo to Ernie Boch Jr.:

Step up your game, son. And maybe, instead of chronicling other fabulously wealthy guys, write about the car-selling business in the same humanizing way Zareh (and Greg) wrote about the rag business.

Just a suggestion.


Boston Globe Gets Ad-vantage from MCCA

June 13, 2014

From our Late to the Party Line desk

The Massachusetts Convention Center Authority has a $1.1 billion plan to expand the Boston Convention and Exposition Center  (details/downside here), so it only makes sense to spend the taxpayers’ money to improve the MCCA’s image among . . . taxpayers.

Thus, this full-page ad in yesterday’s Boston Globe (it also ran on Tuesday), signed by all the usual suspects. Paul Guzzi, Pat Moscaritolo, Tom Glynn, et.al. – c’mon down!

 

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On neither day did the ad run in the Boston Herald.

But the feisty local tabloid had its revenge in today’s edition, which features this ad – exclusive!

 

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Ha! Take that, stately local broadsheet!

Meanwhile, memo to the MCCA: If you’re going to waste our money, at least waste it equally, yeah?

 

 


Boch to the Future on Minimum Wage

March 5, 2014

Ernie Boch Jr. is one smart guy.

First he takes the old man’s car kingdom and turns it into a dynasty. He has his own band, his own charitable foundation, and throws Bochanalias at his mansion in Norwood that wind up in the Wall Street Journal.

And today he ran this ad in the Boston Globe.

 

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And the stately local broadsheet returned the favor with this piece posted to its (New! Metered!!) website about 20 minutes ago.

Car dealer Ernie Boch Jr. will raise hourly wages

Hikes minimum rate for his employees; announces decision as Obama visits area

Car dealer Ernie Boch Jr. had a message for President Obama to read when he arrived in Boston on Wednesday. Boch isn’t waiting for the government to boch-bigraise the minimum wage.

“President Obama: I did it!” he wrote in a signed, full-page ad that appeared in Wednesday’s Boston Globe. Boch, a Republican who has supported political candidates from both parties, said he will raise the pay of his minimum wage workers to $10.10 on April 1.

“I believe that, even above minimum wage, it’s extremely difficult to make a living, especially with a family and expenses,” Boch said in an interview Tuesday. “I’m doing what I think is the right thing, which is what Obama is proposing. I’m doing my part.”

 

Boch’s also doing his part to keep this a Two-Daily Town: He ran the same ad in the Boston Herald.

 

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Actually, not exactly the same ad. Notice the “Advertisement . . . Advertisement . . . Advertisement” at the top of the Herald ad?

Not there in the Globe version.

Who’da thunk the feisty local tabloid would ever be more transparent than the Globe?

Will wonders never cease.