Ernie Boch Jr. is one smart guy.
First he takes the old man’s car kingdom and turns it into a dynasty. He has his own band, his own charitable foundation, and throws Bochanalias at his mansion in Norwood that wind up in the Wall Street Journal.
And today he ran this ad in the Boston Globe.
And the stately local broadsheet returned the favor with this piece posted to its (New! Metered!!) website about 20 minutes ago.
Car dealer Ernie Boch Jr. will raise hourly wages
Hikes minimum rate for his employees; announces decision as Obama visits area
“President Obama: I did it!” he wrote in a signed, full-page ad that appeared in Wednesday’s Boston Globe. Boch, a Republican who has supported political candidates from both parties, said he will raise the pay of his minimum wage workers to $10.10 on April 1.
“I believe that, even above minimum wage, it’s extremely difficult to make a living, especially with a family and expenses,” Boch said in an interview Tuesday. “I’m doing what I think is the right thing, which is what Obama is proposing. I’m doing my part.”
Boch’s also doing his part to keep this a Two-Daily Town: He ran the same ad in the Boston Herald.
Actually, not exactly the same ad. Notice the “Advertisement . . . Advertisement . . . Advertisement” at the top of the Herald ad?
Not there in the Globe version.
Who’da thunk the feisty local tabloid would ever be more transparent than the Globe?
Will wonders never cease.