Boston Globe Printing Press Just Crushing Things

July 18, 2017

With the departure of Doug Franklin as Boston Globe CEO after only six months on the job, we now have our second casualty of the paper’s new Taunton printing facility. (Tip o’ the pixel to the redoubtable Dan Kennedy at Media Nation.)

The first casualty? The daily baseball scores.

Earlier this month, the Globe ran this note on Page One of the Sports section for over a week.

 

 

Fair enough. But here’s the baseball scoreboard from one of the print editions right before the All Star break..

 

 

Seriously? A ballgame in Philadelphia or New York is a “late game score”?

As for being resolved by mid-July, here’s the scoreboard from today’s print edition:

 

 

Meanwhile, the Boston Herald, which the Globe also prints at its Taunton facility, is suffering the same fate, but has a different solution. The tardy local tabloid just doesn’t list the games whose scores are missing.

 

 

That is so Boston Herald, no?

UPDATE: Sharp-eyed (and -tongued) reader Paul sent this:

Um, the Herald splits the AL and NL scores in print. All the games they “didn’t list” are on the other side of the page.

But I suppose that doesn’t fit your pithy little quip, does it?

 

The hardlyreading staff apologizes for the brain freeze.


Ads ‘n’ Ends From Yesterday’s Boston Dailies

July 13, 2017

Wednesday wasn’t hump day for the local daily newspapers – it was Exceedingly Strange Advertisement Day.

Start with this ad that ran in the Boston Globe Sports section.

Kind of odd, eh? Especially the placement. Sure, divorce is a contact sport, but Globe Sports still seems a bit of a stretch.

Then again, that ad seems downright normal compared to this earlier Globe ad from Pro Vobis (translation: For You, as opposed apparently to For Themselves, which is comforting, at least theoretically).

Now that’s truly bizarre. But, as it happens, not nearly as bizarre as this ad in yesterday’s Boston Herald.

In a former life, the hardreading staff worked at a local ad agency and the above is what we used to call a concept with a capital K.

Here’s the genesis of the problem: Diamonds are priced on the basis of the 4 Cs (Carat, Color, Clarity, and Cut) that were brilliantly invented by the De Beers Group in one of the greatest ad campaigns of all time.

But dental implants don’t slip on as easily as diamond rings. (The hardwincing staff can painfully attest to that.)

So that ad is a bit like turning a kidney stone into a necklace.

Ouch.

Finally, the headscratching staff has seen nine or ten full-page ads in the Herald like this one over the past couple of months.

Music Drives Us describes itself as “a registered 501(c)(3), New England nonprofit organization supplying grants to music programs designed to effect positive change for people of all ages. We seek out organizations and individuals interested in using music as a tool to better the lives of people in all segments of society.”

The driving force behind the group is Ernie Boch Jr., who presumably has spent a lot of money running those ads in the Herald (but not, as far as we can tell, the Globe). Let’s hope those bracelets are selling as well as Boch’s cars do.


Boston Globe Home Delivery Not Yet Gone Chernobyl

June 23, 2017

You splendid readers undoubtedly remember the Great Home Delivery Meltdown from last year when the Boston Globe switched distributors much to the paper’s regret.

This week the Globe not only moved into new downtown digs at 53 State Street, it also switched printing facilities, as Peter Doucette, Chief Consumer Revenue Officer, informed subscribers in an email.

 

 

That was Monday. All went well for three full days. Then came this.

 

 

Indeed, no Globe arrived yesterday at the Global Worldwide Headquarters of Two-Daily Town. When the same email came this morning, the hardreading staff braced itself for more home delivery headaches.

But lo and behold, both papers did arrive today.

So, well done, you former Morrissey Boulevardiers.

And mazel tov on the new home.


Is Sebastian Smee Jumping to the NYT (Part 2)

June 15, 2017

As you splendid readers might recall, the other day we noted this New York Times piece by Boston Globe art critic Sebastian Smee.

 

And we wondered whether Smee – whose Twitter profile describes him as “Pulitzer Prize-winning art critic for the Boston Globe, on leave in Australia for all of 2017” – was just having a summer fling with the Good Grey Lady or was perhaps setting up housekeeping with her.

So we tweeted him thusly:

 

 

We have yet to hear back from the redoubtable Mr. Smee, but we hasten to point out that his Twitter feed conspicuously features the New York Times review of his book, The Art of Rivalry.

 

 

Not Michael Upchurch’s Boston Globe review.

Draw, as it were, your own conclusions.


Is Sebastian Smee Jumping to the New York Times?

June 14, 2017

As the hardreading staff perused our costly print version of the New York Times yesterday, we came across this piece on Page One of the Arts section.

Wait – is that the byline of the Hub’s own Sebastian Smee, Boston Globe Pulitzer Prize-winning art critic?

Indeed it is.

Which got us to wondering: 1) where in the world is Sebastian Smee, given that his last byline in the Globe was back in December; and 2) has he abandoned Boston for the Big Town.

Smee’s Twitter profile seems to answer both questions.

 

 

Regardless, we’ve tweeted the redoubtable Mr. Smee to ask if he has permanently fallen under the spell of the Good Grey Lady.

We will, as always, keep you posted.


Friends of Jack Connors Unfriendly to Boston Herald

June 12, 2017

Saturday night marked the 10th annual Beach Ball to benefit Camp Harbor View, a pet project of Boston macher Jack Connors.

Yesterday’s local dailies, however, featured very different versions of the shindig.

Start with this full-page ad that friends of Jack ran in the stately local broadsheet.

 

 

Oddly, there was no actual coverage of the Beach Ball in the Boston Sunday Globe.

Crosstown at the Boston Herald, there was of course no such ad-ulation from the FOJs. But there was this coverage of the event by the ubiquitous Erica Corsano.

 

 

(To be fair graf goes here)

To be fair, today’s Globe does have this day-late-nine-million-dollars-short item in the Names column.

That’s a lotta jack, eh?


Boston.com(merce) Shmushes Advertising & Editorial

June 7, 2017

From our State of the Cuisinart Marketing desk

In response to the hardreading staff’s post the other day about the Boston Herald auctioning off its editorial content to advertisers (and in the process conscripting its freelance writers into some sort of lend-lease program), splendid reader MM sent us this.

 

 

The Boston.com article in question: 

15 can’t-miss concerts in Boston this June

From Kiss Concert to Dead & Company, Hall & Oates to Megadeth.

An annual summer pop staple and pioneering jam band at Fenway are just two great music events hitting Boston in June.

Guitar gods

Rodrigo Y Gabriela
Flamenco guitar duo Rodrigo y Gabriela is celebrating 10 years of performing together with a U.S. tour that will stop in Boston. The Mexico City natives are acoustic guitar virtuosos, and bring intricate soloing and and an unrivaled dynamic to a genre that’s not often given the spotlight. The two have collaborated with many famous composers and have even performed at the White House for President Barack Obama. (Tuesday, June 6 at 7 p.m.; House of Blues; $39.50-$59.50; all ages; tickets available here)

 

And etc. – for 14 more events.

Every tickets available here links to a ticket-buying site such as the House of Blues or MLB.com or AXS.com.

And what MM points out as “the italicized line at the end”?

Boston.com will receive payment if a purchase is made through the article.

 

As MM notes, that might be the first such partnership for Boston.com, but it’s emblematic of the monetizing efforts newspaper companies like Boston Globe Media are scrambling to initiate as they battle dwindling circulation numbers and plummeting ad revenues.

(The New York Times Co. has been the hands-down leader in this mash for cash, as our kissin’ cousins at Campaign Outsider have dutifully chronicled.)

But Globe Media has been ramping up the money chase as well. In addition to the Boston.commerce gambit, there’s the Globe Live storytelling event last month, the ongoing Boston Globe Travel Show, and who knows what else to come.

(To be sure graf goes here.)

To be sure, the hardrooting staff is all for anything that keeps newspapers alive and well – and keeps the separation between advertising and editorial alive and well at the same time.

‘Nuf sed.