Stat News Gets Back to Us STAT on Print Publication

April 18, 2017

Well that was fast.

Earlier today the hardreading staff noted that this ad had appeared in yesterday’s Boston Globe.

 

 

 

We emailed to Stat Cats to ask whether Sunday Stat would be a one-off or published regularly. And here’s what the redoubtable Rick Berke replied:

Hi there.
Got your message.
Depending on interest from readers and advertisers, we’re hoping Sunday STAT will become more than a one-shot offering. Already, we’re hearing from advertisers who are interested in another edition this summer. And we’ve been in discussions with some newspapers around the country who are thinking about STAT as a print supplement.
Let me know if you have other questions.
Best,
Rick

 

Thanks, Rick. Best of luck.


New Stat-us for Boston Globe Life Sciences Vertical

April 18, 2017

From our Late to the Launch Party desk

The hardreading staff meant to point this out yesterday, but we got sidetracked by . . . we forget. Anyway, we’re here now to note this ad that ran in yesterday’s Boston Globe.

 

 

 

So what we seem to have here is either a) a one-off Sunday insert, or b) a pilot for a regularly published print spinoff of Stat News.

It looks to us like the latter, but then what do we know. So we’ve sent this email to the Statniks asking what’s what.

Dear Stat Cats,

We write the blog It’s Good to Live in a Two-Daily Town (https://itsgoodtoliveinatwodailytown.com) and we noticed your ad in yesterday’s Boston Globe about the upcoming Sunday Stat insert.

Just wondering: Will that be a one-time publication or can we look forward to its being a regular feature?

Thank you,
The hardreading staff

 

We will, as always, keep you posted.


Jet Blue Promotion Leaves Boston Herald at the Gate

April 18, 2017

From our Local Dailies DisADvantage desk

Jet Blue has come up with a timely campaign  to chase the Income Tax Blues: the Jet Blue Tax Return Flight. Here’s how it works.

 

 

Locally there’s also this ad in today’s Boston Globe.

 

 

But there’s no such ad in – that’s right – the Boston Herald. So the hardtsking staff posted this on Twitter:

 

 

We’ll let you know if we get a #TaxReturnTweet.


Mayor Marty Walsh Advertises One Boston (Daily) Day

April 15, 2017

From our Local Dailies DisAdvantage desk

Be of good cheer, splendid readers! Today not only marks the return of the swan boats to the Boston Public Garden, but it’s also #OneBostonDay, as Mistah Mayah declares in this full-page Boston Globe ad.

 

 

There is, however, no One Boston Day ad in today’s Boston Herald.

Could that be because of Herald headlines like Mother of shot child says ‘Marty Walsh is a liar’? Or Liz Warren and Marty Walsh need to grow up?

We’re guessing inquiring minds at the thirsty local tabloid want to know.


Boston’s Lousy Ad-itude Toward Sox Home Opener

April 3, 2017

The hardreading staff isn’t wired enough to be at the New! Improved! Fenway Park this afternoon for the Red Sox home opener against the Pittsburgh Pirates (huh?), but we did take the time to check out the Boston dailies for all the hopeful/gleeful advertisements that normally accompany the start of a new season.

And there were . . . none.

Nothing in the Boston Globe, nothing (big surprise) in the Boston Herald.

Even odder, the Globe’s 18-page Baseball 2017 preview yesterday had no pom-pom ads, just this:

 

 

Seriously? Two half-page car ads?

What’s wrong with this town?


Boston Globe to Readers: You CAN Handle the Truth!

March 29, 2017

As the hardreading staff noted the other day, the Boston Globe has officially joined the Trumped-up Pep Squad for Truth recently launched by the Washington Post via its new banner headline.

 

 

The Globe pom-poms have been running at the top of the paper’s website. Representative samples:

 

 

 

Today the real journalists at the Globe took their campaign to the print edition with this ad at the bottom of A10.

 

 

Next stop: T-shirts. Hey, if it’s good enough for WaPo, it should be good enough for the Globe.


Huh? Planned Parenthood Ad in Boston Globe Sports?

March 27, 2017

From our Wait – what? desk

The headscratching staff came across this Planned Parenthood League of Massachusetts (PPLM) ad in yesterday’s Boston Globe Sports section.

 

 

No question Planned Parenthood is right in the middle of the public debate at this point. As this Axios piece notes, the organization could be Donald Trump’s next emergency.

The fight to defund Planned Parenthood could shut down the government in less than a month. It’s getting hardly any media attention but it’s the most immediate emergency confronting the Trump administration, which is reeling after its Obamacare fiasco.

 

Fair enough, but we still don’t get why PPLM would spend money on an ad that reaches an overwhelmingly male audience.

So we’ll give them a call and, as always, keep you posted.