Boston Herald Advertises Result of Its Brutal Layoffs

October 7, 2018

Our kissin’ cousins at One-Daily Town noted this the other day, but it bears repeating in this space: Since Digital Fist – sorry, First – Media bought the shaky local tabloid, the paper has gone from 225 employees to roughly 100, with the newsroom barely able to field a softball team.

And the lost jobs are not being outsourced as much as insourced – moved to other parts of the Digital First conglomerate.

So, for instance, the Herald’s copy editing is now done in Denver, as the Boston Globe’s Jon Chesto noted on Friday.

Much of the copy editing work heads to DFM employees in Denver, and ad sales increasingly will be handled out of Lowell, where DFM owns the Lowell Sun.

 

Some of the ad sales, however, are migrating to another DFM division – Denver-based Adtaxi – as this house ad indicates.

 

 

Adtaxi is a clearinghouse for ad placement and describes itself with gobbledygook like this:

“Taking an omnichannel approach, Adtaxi offers a true full-funnel solution powered by our intelligent optimization technology, Quantum, that drives performance to the conversion metrics that matter most to your business.”

 

As the sadreading staff at One-Daily Town said, “A Herald sales rep wouldn’t be caught dead talking like that. But a dead paper walking? Sure.”

Two postscripts:

1) From our Irony Deficient Herald desk

Yesterday’s shrinky local tabloid not only ran the Adtaxi ad, but also featured this AP story: “Jobless rate lowest since ’69.”

Except at the Herald, of course.

2) Also from our Irony Deficient Herald desk

The sketchy local tabloid has been running this small house ad almost every day for the past few weeks.

 

 

Except at the Herald, of course.

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Boston Herald Editorial Cartoon Is, Well, a Joke

September 9, 2018

Ever since the shrink local tabloid cashiered its estimable editorial cartoonist Jerry Holbert, the paper’s syndicated substitutes have left much to be desired.

But today’s cartoon is flat-out dopey.

 

Memo to cartoonist Chip Bok: That was Cory Booker’s I Am Spartacus moment. Not to get technical about.

Doesn’t count that you fixed it on your website.


Boston Herald Diaspora Landing at Boston Globe

June 1, 2018

As our kissin’ cousins at One-Daily Town noted in their Hexit Watch™ a couple of months ago, it didn’t take long for former Boston Herald editorial page editor Rachelle Cohen to get back in the newspaper business after exiting the shrinky local tabloid.

Two months ago her Globe op-ed Befriending the Stranger featured this tag.

Last month her op-ed on the Democrats’ Pelosi problem had a slimmer tag.

Today, Cohen’s op-ed about John Kasich has her on (editorial) board at the Globe.

Good move by the Globe adding a smart, tough, reasonable voice to their opinion pages.

Another Herald escapee – Matt Stout – seems to have gone in a reverse direction. Stout jumped to the Globe in early March, starting off with this web piece.

 

 

So there he’s Globe Staff. But since then, he’s been Globe Correspondent.

 

 

So the headscratching staff went to – where else? – Twitter for the tiebreaker.

We’ll just leave it at that.