Boston Herald Advertises Result of Its Brutal Layoffs

October 7, 2018

Our kissin’ cousins at One-Daily Town noted this the other day, but it bears repeating in this space: Since Digital Fist – sorry, First – Media bought the shaky local tabloid, the paper has gone from 225 employees to roughly 100, with the newsroom barely able to field a softball team.

And the lost jobs are not being outsourced as much as insourced – moved to other parts of the Digital First conglomerate.

So, for instance, the Herald’s copy editing is now done in Denver, as the Boston Globe’s Jon Chesto noted on Friday.

Much of the copy editing work heads to DFM employees in Denver, and ad sales increasingly will be handled out of Lowell, where DFM owns the Lowell Sun.


Some of the ad sales, however, are migrating to another DFM division – Denver-based Adtaxi – as this house ad indicates.



Adtaxi is a clearinghouse for ad placement and describes itself with gobbledygook like this:

“Taking an omnichannel approach, Adtaxi offers a true full-funnel solution powered by our intelligent optimization technology, Quantum, that drives performance to the conversion metrics that matter most to your business.”


As the sadreading staff at One-Daily Town said, “A Herald sales rep wouldn’t be caught dead talking like that. But a dead paper walking? Sure.”

Two postscripts:

1) From our Irony Deficient Herald desk

Yesterday’s shrinky local tabloid not only ran the Adtaxi ad, but also featured this AP story: “Jobless rate lowest since ’69.”

Except at the Herald, of course.

2) Also from our Irony Deficient Herald desk

The sketchy local tabloid has been running this small house ad almost every day for the past few weeks.



Except at the Herald, of course.

Pols on Parade for Columbus Day

October 8, 2012

Today both local dailies quite naturally featured stories about the usual political gladhanding – most notably by Senate rivals Scott Brown and Elizabeth Warren – at East Boston’s annual Columbus Day Parade.

But one paper had better marching orders.

Boston Globe (boink! Sorry, paywall):

Brown, Warren keep on marching

Tight, heated race stops in E. Boston

The state’s hotly contested race for the US Senate came to East Boston on Sunday afternoon, as Republican incumbent Scott Brown and his Democratic challenger, Elizabeth Warren, both marched in the city’s annual Columbus Day parade.

Separated only by the UMass Lowell marching band, the rivals greeted supporters along the route as their aides and volunteers tried to pump up the crowd by chanting slogans and passing out campaign paraphernalia.

Campaign signs for both candidates dotted the route, and Brown and Warren appeared to be greeted with comparable levels of enthusiastic cheers, polite applause, and quiet stares as the parade progressed.

The Globe also noted that “Warren . . . marched with a group of mostly young supporters, as well as Boston city councilors Salvatore LaMattina, Ayanna Pressley, and Felix Arroyo.”

The Herald coverage, on the other hand, took a slightly different route:

Brown: Jobless rate’s for real

U.S. Sen. Scott Brown scoffed yesterday at conspiracy theories circulated by his party and business tycoon Jack Welch that the Obama administration concocted last week’s encouraging unemployment numbers to distract from the president’s mauling by former Bay State Gov. Mitt Romney in their first televised debate.

“No, no, no,” the senator said when asked by a reporter if he believes the jobless numbers were fake.

But Brown, who has been touting his bipartisan voting record on the campaign trail, stopped short of giving Obama any credit for steering the economy toward recovery.

“Listen, we had one month out of 40 something. Let’s see what happens next month. Everything’s flat. I know it, he (Obama) knows it, everyone knows it . . . ”

But there was nothing flat about the response the Herald got when it quizzed Warren on the same topic:

When Brown’s rival, Elizabeth Warren, who also marched, was asked whether she thought Democrats fudged the numbers, an angry Mayor Thomas M. Menino answered for her.

“That’s a typical explanation from Jack Welch. Where has he been the last three or four years? These are real numbers,” Menino railed. “Jack Welch, go back to New York! Stay there.”

Like we said, better marching orders.