Shrinky Local Tabloid Now Slightly Less Shrinky

November 7, 2018

After months of neutron bombing its sports department (see coverage from our kissin’ cousins at One Daily Town), the Boston Herald has actually hired a sports columnist to fill the void in its Toy Department.

Tom Keegan joins Herald

Award-winning columnist latest addition to sports staff

Boston has a new voice for sports.

Tom Keegan, an award-winning columnist, editor and radio personality who has plied his trade in the Los Angeles, Chicago and New York markets, will join the Herald as sports columnist covering Boston’s championship-winning teams beginning Monday.

“Toughest teams on the planet, liveliest sportswriters and most colorful sports nuts in the country. Cool city,” Keegan said about Boston — to which he has family ties. “My trips to Fenway Park felt more like I was covering an event than a game. Wild intensity. Good times. Can’t wait to resume writing for the back page.”

 

Welcome to Boston, Tom.

Hope you don’t get folded, spindled, or mutilated by your Digital Fist – sorry, First – Media handlers.

Advertisements

Boston Herald Advertises Result of Its Brutal Layoffs

October 7, 2018

Our kissin’ cousins at One-Daily Town noted this the other day, but it bears repeating in this space: Since Digital Fist – sorry, First – Media bought the shaky local tabloid, the paper has gone from 225 employees to roughly 100, with the newsroom barely able to field a softball team.

And the lost jobs are not being outsourced as much as insourced – moved to other parts of the Digital First conglomerate.

So, for instance, the Herald’s copy editing is now done in Denver, as the Boston Globe’s Jon Chesto noted on Friday.

Much of the copy editing work heads to DFM employees in Denver, and ad sales increasingly will be handled out of Lowell, where DFM owns the Lowell Sun.

 

Some of the ad sales, however, are migrating to another DFM division – Denver-based Adtaxi – as this house ad indicates.

 

 

Adtaxi is a clearinghouse for ad placement and describes itself with gobbledygook like this:

“Taking an omnichannel approach, Adtaxi offers a true full-funnel solution powered by our intelligent optimization technology, Quantum, that drives performance to the conversion metrics that matter most to your business.”

 

As the sadreading staff at One-Daily Town said, “A Herald sales rep wouldn’t be caught dead talking like that. But a dead paper walking? Sure.”

Two postscripts:

1) From our Irony Deficient Herald desk

Yesterday’s shrinky local tabloid not only ran the Adtaxi ad, but also featured this AP story: “Jobless rate lowest since ’69.”

Except at the Herald, of course.

2) Also from our Irony Deficient Herald desk

The sketchy local tabloid has been running this small house ad almost every day for the past few weeks.

 

 

Except at the Herald, of course.