Boston Herald Pages Not (Amazon) Prime Real Estate

September 15, 2022

From our Local Dailies DisADvantage desk

Fact of life: The Boston Globe is always going to garner far more advocacy/corporate image/memorial full-page advertising than the Boston Herald.

(To be sure graf goes here)

To be sure, we get why, say, Mass General Brigham last Sunday would run this double-truck only in the stately local broadsheet.

(There was also a third full-page ad that went with those two, which meant MGB spent some serious money. Then again, those U.S. News & World Report rankings have gone over like the metric system for quite a while now, so maybe not the wisest investment.)

For the life of us, though, the headscratching staff cannot understand why this full-page ad ran in today’s Globe but not today’s Herald.

Hey – if even NFL telecasts ignore the thirsty local tabloid and treat Boston like a One-Daily Town, it just might become one.


Boston Herald No-Show in Yankee Stadium Press Box

July 17, 2022

From our One-And-A-Half Daily Town desk

The Boston Herald newsroom is so threadbare nowadays, the flailing local tabloid has turned its Red Sox beat reporter into a TV critic.

Boston Globe scribe Dan Shaughnessy noted the shrink local tabloid’s Hexit™ from Red Sox road games in his piece yesterday about how the Sox are living rent-free in the heads of the New York Yankees (with last night’s outcome an obvious exception).

Count this observer as one discouraged by a lack of New England media presence in the Yankee Stadium press box Friday. Only the Globe (three reporters) and MassLive bothered to cover the Sox in this “big” series before the All-Star break. It made me wonder when was the last time only one Boston newspaper covered the Red Sox in New York. Probably never.

Sure enough, check the ledes in the two dailies’ coverage of Friday night’s game.

 

Pop quiz: What does Shaughnessy’s piece have that Mastrodonato’s doesn’t?

That’s right. A New York dateline.

So the Red Sox beat reporter at the fading local tabloid has to cover the team’s road games with no access to a) players pre-game, b) players post-game, c) other beat reporters, and d) team executives, fans, and etc.

Seriously?

The hardreading staff has total respeck for all the Herald journalists who – remarkably – produce a newspaper every day.

But take a step back, and the Boston Herald looks like a dead daily walking, as we noted earlier this month.

Two years ago the Boston Business Journal’s redoubtable Don Seiffert reported this about the flailing local tabloid: “The Herald’s print circulation was just under 30,000 as of the first quarter of 2020, with more than half of that from single-copy sales at newsstands around and outside the city. That’s down 46% from four years earlier.”

And this: “The size of the Boston Herald has gone from about 240 employees at the end of 2017, before its purchase by MediaNews Group, to just a few dozen today.”

That was two years ago.

We’re guessing the Herald’s daily print circulation is now somewhere south of 20,000, which is alarmingly close to mimeograph territory.

We’ve often – at times, arduously – put on the pompoms for the Boston Herald, if only to keep the Boston Globe on the straight and narrow.

But it increasingly feels like Kaddish for the feisty local tabloid.

So . . . the sadreading staff at It’s Sad to Live in a One-Daily Town is clearly not going anywhere.

P.S. Same thing in today’s editions of the two dailies – Shaughnessy in the Big Town, Mastrodonato on his lonely couch at home.


Boston Herald: Local News in Danger, Please Send $

August 7, 2020

Well the hardreading staff opened up the old mailbag yesterday and what should pour out but this email from the Boston Herald.

 

How you can help the local business of delivering local news

Local news is in danger.

Coronavirus and stay-at-home orders have forced many local businesses to close. If a business closes, it’s not likely to advertise. The result has been a dramatic decline in the advertising revenue that supports local news organizations like ours.

To offset the losses, we have furloughed staff, cut back on the size of the newspaper to save newsprint costs and reduced other expenses. We don’t want to do any more of that. Deeper cuts jeopardize our ability to deliver a comprehensive daily report that keeps you up to date on the latest developments in your community . . .

The only way local news like ours will survive is through the support of readers like you.

 

That’s rich coming from a newspaper whose hedge fund owners at Alden Global Capital have stripped it like a car left overnight on the Cross Bronx Expressway.

(See our kissin’ cousins at One-Daily Town for further details.)

To recap: The vampire capitalists get to suck the lifeblood out of the scrawny local tabloid and we’re expected to provide a transfusion?

Pass the garlic, please.


Editors at New York Times: ‘What’s a Boston Herald?’

May 25, 2020

Yesterday’s jaw-dropping New York Times front page has rightfully been the talk of the media world.

 

 

Also rightfully, the Times cited its sources at the end of the four-page roll call.

 

 

The publications appear in alphabetical order. Here are the B’s.

 

 

You see who’s missing there? That’s right – the Herald.

The hardcounting staff tallied 264 publications nationwide that the Times consulted for biographical details on the 1000 coronavirus victims who peopled yesterday’s list.

But not the Boston Herald (whose print circulation, the Boston Business Journal’s Don Seiffert reported last week, has fallen below 30,000 – down 46% from four years ago).

See our kissin’ cousins at One-Daily Town for further details.


Shrinky Local Tabloid Now Slightly Less Shrinky

November 7, 2018

After months of neutron bombing its sports department (see coverage from our kissin’ cousins at One Daily Town), the Boston Herald has actually hired a sports columnist to fill the void in its Toy Department.

Tom Keegan joins Herald

Award-winning columnist latest addition to sports staff

Boston has a new voice for sports.

Tom Keegan, an award-winning columnist, editor and radio personality who has plied his trade in the Los Angeles, Chicago and New York markets, will join the Herald as sports columnist covering Boston’s championship-winning teams beginning Monday.

“Toughest teams on the planet, liveliest sportswriters and most colorful sports nuts in the country. Cool city,” Keegan said about Boston — to which he has family ties. “My trips to Fenway Park felt more like I was covering an event than a game. Wild intensity. Good times. Can’t wait to resume writing for the back page.”

 

Welcome to Boston, Tom.

Hope you don’t get folded, spindled, or mutilated by your Digital Fist – sorry, First – Media handlers.


Boston Sunday Globe’s – Gasp! – Circulation Increase

October 9, 2018

So the hardreading staff was working its way through the Sunday papers when we came upon this notice on page 2 of the Boston Globe’s Ideas section.

 

 

One number that caught our eye was the Boston Sunday Globe print circulation increase from an average of 201,358 last year to 213,557 last month.

 

 

Next item of interest: The Globe’s paid digital subscriptions, which have risen to 111,680 according to this filing.

 

 

Problem is, Globe editor Brian McGrory has repeatedly stated that the paper needs to corral 200,000 digital subscribers to ensure its financial sustainability.

So half a loaf doesn’t quite make it, no?

Crosstown at the Boston Herald, on the other hand, the circulation news is downright dismal, as the Boston Business Journal’s Don Seiffert recently noted.

Boston Herald print circulation sees biggest drop in three years

The Boston Herald’s weekday print circulation saw a bigger drop in the first three months of 2018 compared to the previous quarter than it’s seen anytime in at least the past three years.

The newspaper’s weekday average print circulation fell to 40,914 during the first quarter of 2018, according to a report the Herald filed this week with the Alliance for Audited Media.

That’s a drop in circulation of nearly 3,200 subscribers — about 7.2 percent — from the fourth quarter of 2017. It marks the largest three-month decline in the paper’s weekday print circulation since at least 2015.

 

See our kissin’ cousins at One-Daily Town for further gory details.


Boston Herald Advertises Result of Its Brutal Layoffs

October 7, 2018

Our kissin’ cousins at One-Daily Town noted this the other day, but it bears repeating in this space: Since Digital Fist – sorry, First – Media bought the shaky local tabloid, the paper has gone from 225 employees to roughly 100, with the newsroom barely able to field a softball team.

And the lost jobs are not being outsourced as much as insourced – moved to other parts of the Digital First conglomerate.

So, for instance, the Herald’s copy editing is now done in Denver, as the Boston Globe’s Jon Chesto noted on Friday.

Much of the copy editing work heads to DFM employees in Denver, and ad sales increasingly will be handled out of Lowell, where DFM owns the Lowell Sun.

 

Some of the ad sales, however, are migrating to another DFM division – Denver-based Adtaxi – as this house ad indicates.

 

 

Adtaxi is a clearinghouse for ad placement and describes itself with gobbledygook like this:

“Taking an omnichannel approach, Adtaxi offers a true full-funnel solution powered by our intelligent optimization technology, Quantum, that drives performance to the conversion metrics that matter most to your business.”

 

As the sadreading staff at One-Daily Town said, “A Herald sales rep wouldn’t be caught dead talking like that. But a dead paper walking? Sure.”

Two postscripts:

1) From our Irony Deficient Herald desk

Yesterday’s shrinky local tabloid not only ran the Adtaxi ad, but also featured this AP story: “Jobless rate lowest since ’69.”

Except at the Herald, of course.

2) Also from our Irony Deficient Herald desk

The sketchy local tabloid has been running this small house ad almost every day for the past few weeks.

 

 

Except at the Herald, of course.


Columbia Gas: No One in Lawrence Reads the Herald

October 4, 2018

Columbia Gas, which oversaw the destruction of roughly 80 homes; the death of Leonel Rondon, a student at Phoenix Charter Academy; over two dozen injuries; and the disruption of thousands of other lives, promises to restore service to Lawrence, Andover, and North Andover by November 19th.

But . . .

The company is also hedging its bets, as yesterday’s full-page Boston Globe ad from Columbia Gasbag Joe Hamrock indicates.

 

 

Nuts to deadlines graf.

 

 

Notice first that Columbia Gas is outsourcing part of its responsibility for the recovery to “local, state and federal officials and other dedicated people and organizations.”

Also notice that there’s no mention of the November 19th deadline.

Also also notice that the ad did not run in the Boston Herald, yet another example of Boston institutions overlooking the thirsty local tabloid.

No wonder we’re destined to be a One-Daily Town.

P.S. It’s entirely coincidental that this is the front page of today’s Herald

 

 

and this is Metro Page One of the Globe.

 

 

 

Entirely.


Boston Herald Is Shaking Down Its Home Subscribers

September 14, 2018

As one of the up to several Boston Herald home subscribers, the hardreading staff just received a letter telling us that the costly local tabloid will very soon be even costlier.

Increase-their-nut graf:

The Boston Herald appreciates your readership and hopes you have been enjoying your subscription. This letter will serve as notice that effective 2018-10-04, your new weekly rate will be $11.00 for the subscription term you have selected. As a home delivery subscriber, your subscription includes access to our website and E-edition replica.

 

Quibble #1: The Boston Herald website is free to all.

Quibble #2: Even by our admittedly calcified mathematical skills, the new weekly rate equals $572 per annum. At said Herald website, anyone can subscribe to the print and digital editions for about $250 less.

 

 

Quibble #3: This particular paragraph in the letter.

All home delivery subscriptions will include up to 4 SPECIAL EDITIONS annually. Each SPECIAL EDITION will be between $1.75 to $9.99 depending on the SPECIAL EDITION. If you prefer not to receive these SPECIAL EDITIONS, you must call Customer Service at the number above to OPT OUT. If you do not OPT OUT, the SPECIAL EDITIONS will be automatically billed to your account and your SUBSCRIPTION TERM will be shortened. Subscribers will be charged Sunday rates for Thanksgiving Day home delivery.

 

Smart move, considering that “[r]esearchers have learned that options and services too often falter because they’re designed to depend on people taking some kind of action. Studies show that relying on inaction yields better results,” according to this Association for Psychological Science report.

As our kissin’ cousins at One-Daily Town have diligently chronicled, the Boston Herald’s owner, Digital First Media, is determined to strip the Herald like a car left overnight on the Cross Bronx Expressway.

Apparently, Digital First feels the same way about Herald subscribers.


Boston Herald’s New E-Edition: E Stands for Exit

September 5, 2018

The Not-So-Boston Herald has, over the past handful of months, 1) moved its printing from the Boston Globe’s Taunton press to the Providence Journal’s plant in Rhode Island, and 2) announced the paper’s move from Fargo Street to Braintree later this year.

Despite the Herald’s sunny-side-up promotion of its new printing press (“our loyal customers can look forward to a more reader-friendly paper”) and new home (Free parking! Convenient shopping! On-site Leanbox (whatever the hell that is)! Amenities! Miles from Boston!), it sure doesn’t feel like good news.

But this – which hit our email in-box last evening – sure does.

Here’s our question: Is the hardreading staff eligible to win? (We’re guessing not, since no one at the feisty local tabloid can stand us.)

Anyway, here’s the new format.

 

 

Not to get technical about it, but that was the E-Edition at 12:10 this morning, which seemed a bit, well, out of step.

(It’s all sorted now, though, as my morning E-Editon email informed me. Oddly, the print edition of the slightly local tabloid had no mention of the new digital paper. It also lacked last night’s baseball scores. The E-Edition, at least, had some but not all. Stick that in your email, eh?)