Marty Walsh’s Ad Promotes #OneBoston(Daily)Day

April 9, 2018

From our Local Dailies DisADvantage desk

It seems that Mistah Mayah has been following our kissin’ cousins at One-Daily Town, given that this City of Boston ad appears in today’s Boston Globe but not the Boston Herald.

 

 

That’s the hat trick for Walsh: He also snubbed the thirsty local tabloid the past two years.

Whatsamatta, Marty – coverage in the Herald not fawning enough for you?

Show some class, man.

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Hark! The Herald! (Useless Print Edition Edition)

March 22, 2018

Umpteenth in our never-ending series

On numerous occasions the hardreading staff has referred to a Boston Herald subscription as Biggest. Waste. Ever.

And now we’re back.

Page 3 of today’s selfie local tabloid is entirely devoted to this piece bylined “Herald Staff,” the designation routinely employed in passing off press releases as actual news.

Herald moves print production to Providence Journal

The Boston Herald is now being printed in Providence, which means our loyal customers can look forward to a more reader-friendly paper.

Beginning this week, the Herald is being printed at the The Providence Journal’s flexographic newspaper printing facility, which was North America’s first entirely flexographic printing facility when it opened in 1987. The Journal selected the flexo process because it creates a paper with vibrant color reproduction and uses an environmentally friendly, water-based ink that won’t have the paper rubbing off on your hands.

 

More reader-friendly?

Here’s what this reader got on today’s Scoreboard pages.

The redoubtable Dan Kennedy at Media Nation called this one several days ago: “I’m hearing reports from inside the Herald that the switch will require deadlines so early that evening sports stories may not make the print edition.”

Bingo.

(To be sure graf goes here)

To be sure, the Herald at times gave readers the same short shrift when the Boston Globe printed it.

(Two be sure graf goes here)

Also to be sure, the e-Edition of the spotty local tabloid did have yesterday’s results.

But we’re shelling out good money for the print edition while getting less news for the buck all the time.

So, Heraldniks, we say this as you celebrate your new printing setup: Not a providential beginning. Not by a long shot.


Who Knew the Boston Herald Was Worth $12 Million?

February 14, 2018

Eat your heart out, Mort Zuckerman.

Back in September, the real estate magnate sold the legendary New York Daily News to Tronc (rhymes with bonk) for exactly $1 – 50¢ less than the price of the paper’s Sunday edition.

(To be fair graf goes here)

To be fair, Tronc did assume $30 million in operational and pension liabilities, but hey – a dollar’s a dollar, yeah?

Boston Herald owner Pat Purcell, on the other hand, scooped up a helluva lot more in yesterday’s bake sale of the shaky local tabloid.

From Brian Dowling’s piece in today’s edition of the soldy local tabloid:

Digital First Media enters $11.9M top bid for Boston Herald

Digital First Media won the Boston Herald in a 5-hour bankruptcy auction with a top $11.9 million bid that all but settles who will carry the news organization into the next chapter of the city’s media history.

The newspaper company, which operates as Media News Group and owns hundreds of publications across the country, including the Denver Post, bested two other suitors — GateHouse Media and Revolution Capital. Digital First also owns the Lowell Sun and the Fitchburg Sentinel & Enterprise in Massachusetts.

 

But that doesn’t mean it’s all roses and lollipops at Fargo Street. As the Boston Globe’s Jon Chesto reports, Digital First Media “has earned a reputation for relentless cost-cutting” – not a good omen for the Herald rank and file.

And, as our kissin’ cousins at One-Daily Town recently noted, Digital First just ditched the Sentinel & Enterprise’s brick-and-mortar home for a “virtual newsroom.”

So maybe you Heraldniks might want to bring some of your personal items home.


Big Brewhaha Over Boston Herald’s Howie Carr

January 7, 2018

Back when I was maybe 11 years old, my old man had left his job with American Airlines, ushering in the Bologna Years while he started his own business. I remember riding in the car one day when he asked the kids what he should call the new company, which was going to sell retread airplane tires.

How about Honest John’s, I piped up. Remarkably, he ignored my fine suggestion and went with Adroit Industries.

I was reminded of that episode when I saw this quarter-page ad in today’s Boston Herald.

 

 

At the website, what could not possibly be New England’s Favorite Coffee is described thusly:

Howie Carr spent eighteen months tasting hundreds of blends of coffee. Now he’s pleased to offer the best-tasting coffee in the land. It’s strong, bold, and satisfying — just like the Howie Carr Show [stopped reading here . . . ]

 

And the cost for this Signature Blend? A knee-buckling $10.99.

Then again, gotta pay those fees at Mar-a-Lago, right?

Or maybe Howie Carr(toon) is just preparing for the One-Daily Town era to arrive.


Kyrie Irving & Nike Blow Right By Boston Herald

January 6, 2018

From our Local Dailies DisADvantage desk

The hardreading staff is sorry to say that this is the third time in a week we’re reporting from the LDD desk. (See here and here.) We fear we’ll soon be yielding to our kissin’ cousins at One-Daily Town.

But until then . . .

The Sports section in today’s Boston Globe features this two-page spread.

 

 

With a slight detour through Cleveland, of course. But no stopping at the Boston Herald.

While we’re on the topic of Nike and Irving, here’s the new TV spot he directed and stars in.

 

 

Gronk, Sun Tzu, flat earth, plant-based diet – totally memelicious, as SB Nation’s Tim Cato chronicles.

None of which, however, does any good for the thirsty local tabloid.


Independence Ad Leaves Boston Dailies Poles Apart

December 29, 2017

From our Local Dailies DisADvantage desk

The Polish Cultural Institute has reached up from the Big Town to run this full-page ad in today’s Boston Globe as part of the country’s celebration of 100 years of independence.

 

Body copy:

 

 

Except not you, Boston Herald.

Once again the thirsty local tabloid gets the air from an advertiser that thinks Boston is a One-Daily Town.

Of course, if this keeps up, it likely will be.