Big Brewhaha Over Boston Herald’s Howie Carr

January 7, 2018

Back when I was maybe 11 years old, my old man had left his job with American Airlines, ushering in the Bologna Years while he started his own business. I remember riding in the car one day when he asked the kids what he should call the new company, which was going to sell retread airplane tires.

How about Honest John’s, I piped up. Remarkably, he ignored my fine suggestion and went with Adroit Industries.

I was reminded of that episode when I saw this quarter-page ad in today’s Boston Herald.

 

 

At the website, what could not possibly be New England’s Favorite Coffee is described thusly:

Howie Carr spent eighteen months tasting hundreds of blends of coffee. Now he’s pleased to offer the best-tasting coffee in the land. It’s strong, bold, and satisfying — just like the Howie Carr Show [stopped reading here . . . ]

 

And the cost for this Signature Blend? A knee-buckling $10.99.

Then again, gotta pay those fees at Mar-a-Lago, right?

Or maybe Howie Carr(toon) is just preparing for the One-Daily Town era to arrive.

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Kyrie Irving & Nike Blow Right By Boston Herald

January 6, 2018

From our Local Dailies DisADvantage desk

The hardreading staff is sorry to say that this is the third time in a week we’re reporting from the LDD desk. (See here and here.) We fear we’ll soon be yielding to our kissin’ cousins at One-Daily Town.

But until then . . .

The Sports section in today’s Boston Globe features this two-page spread.

 

 

With a slight detour through Cleveland, of course. But no stopping at the Boston Herald.

While we’re on the topic of Nike and Irving, here’s the new TV spot he directed and stars in.

 

 

Gronk, Sun Tzu, flat earth, plant-based diet – totally memelicious, as SB Nation’s Tim Cato chronicles.

None of which, however, does any good for the thirsty local tabloid.


Independence Ad Leaves Boston Dailies Poles Apart

December 29, 2017

From our Local Dailies DisADvantage desk

The Polish Cultural Institute has reached up from the Big Town to run this full-page ad in today’s Boston Globe as part of the country’s celebration of 100 years of independence.

 

Body copy:

 

 

Except not you, Boston Herald.

Once again the thirsty local tabloid gets the air from an advertiser that thinks Boston is a One-Daily Town.

Of course, if this keeps up, it likely will be.