Mass. DPH Ad Strokes Boston Globe, Not Herald

May 15, 2018

From our Late to the Get Well Party desk

The hardreading staff has been remiss in failing to note this half-page ad that the Massachusetts Department of Public Health ran over the weekend in the Boston Sunday Globe.

 

 

The ad – wait for it – did not run in the Boston Herald.

We have no statistical basis for this, but the hardguessing staff can’t believe that Herald readers don’t experience strokes in proportionally equal numbers to Globe readers.

So we’ll be contacting the DPH to ask why the ad did not also run in the thirsty local tabloid.

We will, as always, keep you posted.

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Marty Walsh’s Ad Promotes #OneBoston(Daily)Day

April 9, 2018

From our Local Dailies DisADvantage desk

It seems that Mistah Mayah has been following our kissin’ cousins at One-Daily Town, given that this City of Boston ad appears in today’s Boston Globe but not the Boston Herald.

 

 

That’s the hat trick for Walsh: He also snubbed the thirsty local tabloid the past two years.

Whatsamatta, Marty – coverage in the Herald not fawning enough for you?

Show some class, man.


Boston Herald Is Sold(er) Out by Departing Patriot

March 26, 2018

From our Local Dailies DisADvantage desk

First, disclosure: The hardreading staff has been a New York Giants fan since the days the team was called the New York Football Giants. (Don’t bother sending any abusive comments, splendid readers. Being a Giants fan is punishment enough itself.)

So we’re quite happy that former New England Patriot left tackle Nate Solder is Big Town bound, even at the cost of $62 million over four years, with $35 million guaranteed.

Solder’s feelings about leaving town, however, are mixed, as he mentioned in this full-page ad in yesterday’s Boston Globe.

Crosstown at the Boston Herald there was . . . nothing.

Note to Nate: Some denizens of Patriot Nation actually read the Herald. Apparently you won’t miss them – except with your ad dollars. Maybe Herald scribe Karen Guregian should take back the respectful sendoff she gave you yesterday.

Plenty left still to tackle

Solder loss leaves hole, concerns

The Patriots have a question mark in a place no team wants a question mark. They’re below par in the one position they can’t afford to be, especially with Tom Brady the linchpin to their success.

Uncertainty with Brady’s blind side protector? That’s not been a major storyline heading into a season for quite some time. Left tackle has been a strength for nearly two decades, from Matt Light to Nate Solder.

 

For the Herald, advertisers present a different kind of blind side: They don’t even see the thirsty local tabloid.

New slogan for the paper: Ad loss leaves hole, concerns.


Boston Globe Joins Herald in Running Sneak Adtacks

February 5, 2018

As the hardreading staff noted the other day, the Boston Herald has of late increased the amount of its “sponsored content” while decreasing the legibility of its disclosure.

Now the Boston Globe apparently wants to join the stealthy local tabloid in profiting from ads in sheep’s clothing, running this on A12 of today’s edition. (Here’s the digital version on the Globe website.)

 

 

(To be sure graf goes here)

To be sure, sharp-eyed observers will pick up that it’s actually an ad, but not everyone is as perceptive as you, splendid reader. For some, anything with a headline and a byline qualifies as editorial content. Which is exactly what stealth marketing counts on.

Regardless, we’re guessing that the revenue-impaired Globe and the bankrupt Herald will increasingly turn toward this sleight-of-ad as time goes on.

We hope, of course, to be proven wrong.


Boston Herald Plants Advertising Deeper Into News

February 3, 2018

The sneaky local tabloid just keeps getting sneakier.

As the hardreading staff has noted on multiple occasions, the Boston Herald’s publication of stealth marketing (a.k.a. “sponsored content”) has steadily become more and more – ah – stealthy, as the labeling of same grows smaller and smaller.

(Pop quiz: Is that an oxymoron, or are we?)

For example, here’s how sponsored content for intimate apparel retailer Rigby & Peller was labeled in March of 2016.

 

 

Then there’s this advertorial for the Massachusetts State Lottery from a year ago.

 

 

And now comes this from yesterday’s edition of the stealthy local tabloid. (Inexplicable Little Green 1 at no extra charge.)

 

 

Do we detect a pattern emerging here?

All of those ads in sheep’s clothing originated in interviews on Boston Herald Radio, which has up to several listeners but which more importantly provides the Herald with a steady stream of stealth marketing opportunities.

Given the Local Dailies DisADvantage the thirsty local tabloid labors under, that just might be the best it can do.


Even Ashton Kutcher’s Kids Blow Off Boston Herald

January 25, 2018

From our Local Dailies DisADvantage desk

The other week it was Nike plastering Kyrie Irving all over the Boston Globe and rejecting the Boston Herald.

Adding insult to financial injury, Ashton Kutcher’s two kids do the same today in this full-page salute to their Mom for being chosen Hasty Pudding’s Woman of the Year.

 

 

Two things:

One, do they really call their mother by her first name?

And two, we’re not ashamed to say we had to Google Wyatt and Dimitri to figure out who ran the ad.

As for the thirsty local tabloid, maybe Mila Kunis could carry a copy in Hasty Pudding’s traditional parade, which starts in roughly ten minutes despite multiple protests by students and feminists.

Via Google:

 

 

Missed by a Mila, huh?


Kyrie Irving & Nike Blow Right By Boston Herald

January 6, 2018

From our Local Dailies DisADvantage desk

The hardreading staff is sorry to say that this is the third time in a week we’re reporting from the LDD desk. (See here and here.) We fear we’ll soon be yielding to our kissin’ cousins at One-Daily Town.

But until then . . .

The Sports section in today’s Boston Globe features this two-page spread.

 

 

With a slight detour through Cleveland, of course. But no stopping at the Boston Herald.

While we’re on the topic of Nike and Irving, here’s the new TV spot he directed and stars in.

 

 

Gronk, Sun Tzu, flat earth, plant-based diet – totally memelicious, as SB Nation’s Tim Cato chronicles.

None of which, however, does any good for the thirsty local tabloid.