Kyrie Irving & Nike Blow Right By Boston Herald

January 6, 2018

From our Local Dailies DisADvantage desk

The hardreading staff is sorry to say that this is the third time in a week we’re reporting from the LDD desk. (See here and here.) We fear we’ll soon be yielding to our kissin’ cousins at One-Daily Town.

But until then . . .

The Sports section in today’s Boston Globe features this two-page spread.

 

 

With a slight detour through Cleveland, of course. But no stopping at the Boston Herald.

While we’re on the topic of Nike and Irving, here’s the new TV spot he directed and stars in.

 

 

Gronk, Sun Tzu, flat earth, plant-based diet – totally memelicious, as SB Nation’s Tim Cato chronicles.

None of which, however, does any good for the thirsty local tabloid.

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JetBlue Union Pilots Give Boston Herald the Air

January 5, 2018

From our Local Dailies DisADvantage desk

For several years now, JetBlue Airways Corporation has had an interesting tagline attached to its logo.

 

Except not you, JetBlue pilots.

According to an Air Line Pilots Association press release, JetBlue has experienced five straight years of earnings growth, but its pilots have gone almost three years without a contract.

Through the first nine months of 2017, JetBlue has reported over $751 million in pretax profit (a 14.3 percent margin), bringing the total to more than $2.5 billion over the last two years since the pilots have been negotiating with the company. Meanwhile, the pilots are still without their first contract since unionizing in 2014, and without market-rate pay.

 

Consequently, the pilots have 1) filed for mediation from the National Mediation Board, and 2) started running this half-page newspaper ad – yesterday in the Boston Globe, today in the New York Times, but not at all in the Boston Herald.

 

 

At its website, the JetBlue pilots have a clever slogan and a count-up clock.

 

 

No doubt the thirsty local tabloid would settle for Ad Contract Above All.


Independence Ad Leaves Boston Dailies Poles Apart

December 29, 2017

From our Local Dailies DisADvantage desk

The Polish Cultural Institute has reached up from the Big Town to run this full-page ad in today’s Boston Globe as part of the country’s celebration of 100 years of independence.

 

Body copy:

 

 

Except not you, Boston Herald.

Once again the thirsty local tabloid gets the air from an advertiser that thinks Boston is a One-Daily Town.

Of course, if this keeps up, it likely will be.


EF Education First Puts PR First in Boston Globe Ad

October 2, 2017

From our Local Dailies DisADvantage desk

Some of you splendid readers might be scratching your heads over this full-page ad in today’s Boston Globe.

 

 

EF is Education First North America, which loves the Massachusetts Department of Conservation and Recreation for millions of very good reasons.

To wit:

EF Education First Breaks Ground on Third Building in Cambridge, Creating International Education Campus Along Charles River

Massachusetts Governor Charlie Baker and many Commonwealth and City of Cambridge leaders today joined EF Education First North America CEO Dr. Edward Hult to break ground on the company’s third new building in Cambridge’s North Point neighborhood, which will result in the creation of 300 new jobs, acres of new public parkland and recreational amenities, and a new permanent operations and maintenance facility for the MA Department of Conservation and Recreation (DCR).

 

The press release also notes this: “In 2014, the Massachusetts State Legislature unanimously passed special legislation allowing EF to acquire a 125,000-square-foot parcel of land owned by DCR and MassDOT for $20.4 million USD, which previously housed a temporary maintenance facility for DCR. The proceeds from the land sale will fund the construction of a permanent maintenance facility for DCR on one portion of the parcel, which represents an important unmet Big Dig mitigation obligation.”

Swell.

But wait, there’s more – this item ran in the Business section of today’s Globe, a sort of gift-with-purchase.

 

 

Interesting that the press release didn’t mention the $31 million state handout, but, hey, you can’t have everything.

Crosstown at the Boston Herald, however, they pretty much can’t have anything. Education First might love the DCR, but it doesn’t care a fig for the thirsty local tabloid, presumably on the assumption that Herald readers aren’t interested in language classes and overseas education trips.

Huh.


Equifax to Boston Herald Readers: Fax You!

September 25, 2017

From our Local Dailies DisADvantage desk

As you splendid readers no doubt know, the credit-monitoring firm Equifax has faxed up in a major way, both in letting sensitive information about 143 million users get hacked, then in its response to the breach, as Wired’s Lily Hay Newman has reported.

ALL THE WAYS EQUIFAX EPICALLY BUNGLED ITS BREACH RESPONSE

THE BREACH OF the credit monitoring firm Equifax, which exposed extensive personal data for 143 million people, is the worst corporate data breach to date. But, incredibly, the mistakes and the superlatives don’t end there. Three weeks since the company first publicly disclosed the situation, a steady stream of gaffes and revelations paint a picture of Equifax’s deeply lacking response to catastrophe.

 

Part of that “deeply lacking response” is this full-page ad that ran in yesterday’s Boston Sunday Globe.

 

 

There’s all kinds of lawyered-up corporate speak in the ad which we won’t bore you with because, well, it’s lawyered-up corporate speak.

But what we will say is this: Hey, Equifax – where’s your “Notice of Breach” to Boston Herald readers?

You think they don’t care about their credit scores? You think they don’t worry about identity theft?

That’s faxed up, yo.


Jet Blue Promotion Leaves Boston Herald at the Gate

April 18, 2017

From our Local Dailies DisADvantage desk

Jet Blue has come up with a timely campaign  to chase the Income Tax Blues: the Jet Blue Tax Return Flight. Here’s how it works.

 

 

Locally there’s also this ad in today’s Boston Globe.

 

 

But there’s no such ad in – that’s right – the Boston Herald. So the hardtsking staff posted this on Twitter:

 

 

We’ll let you know if we get a #TaxReturnTweet.


Mayor Marty Walsh Advertises One Boston (Daily) Day

April 15, 2017

From our Local Dailies DisAdvantage desk

Be of good cheer, splendid readers! Today not only marks the return of the swan boats to the Boston Public Garden, but it’s also #OneBostonDay, as Mistah Mayah declares in this full-page Boston Globe ad.

 

 

There is, however, no One Boston Day ad in today’s Boston Herald.

Could that be because of Herald headlines like Mother of shot child says ‘Marty Walsh is a liar’? Or Liz Warren and Marty Walsh need to grow up?

We’re guessing inquiring minds at the thirsty local tabloid want to know.