EF Education First Puts PR First in Boston Globe Ad

October 2, 2017

From our Local Dailies DisADvantage desk

Some of you splendid readers might be scratching your heads over this full-page ad in today’s Boston Globe.

 

 

EF is Education First North America, which loves the Massachusetts Department of Conservation and Recreation for millions of very good reasons.

To wit:

EF Education First Breaks Ground on Third Building in Cambridge, Creating International Education Campus Along Charles River

Massachusetts Governor Charlie Baker and many Commonwealth and City of Cambridge leaders today joined EF Education First North America CEO Dr. Edward Hult to break ground on the company’s third new building in Cambridge’s North Point neighborhood, which will result in the creation of 300 new jobs, acres of new public parkland and recreational amenities, and a new permanent operations and maintenance facility for the MA Department of Conservation and Recreation (DCR).

 

The press release also notes this: “In 2014, the Massachusetts State Legislature unanimously passed special legislation allowing EF to acquire a 125,000-square-foot parcel of land owned by DCR and MassDOT for $20.4 million USD, which previously housed a temporary maintenance facility for DCR. The proceeds from the land sale will fund the construction of a permanent maintenance facility for DCR on one portion of the parcel, which represents an important unmet Big Dig mitigation obligation.”

Swell.

But wait, there’s more – this item ran in the Business section of today’s Globe, a sort of gift-with-purchase.

 

 

Interesting that the press release didn’t mention the $31 million state handout, but, hey, you can’t have everything.

Crosstown at the Boston Herald, however, they pretty much can’t have anything. Education First might love the DCR, but it doesn’t care a fig for the thirsty local tabloid, presumably on the assumption that Herald readers aren’t interested in language classes and overseas education trips.

Huh.

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Equifax to Boston Herald Readers: Fax You!

September 25, 2017

From our Local Dailies DisADvantage desk

As you splendid readers no doubt know, the credit-monitoring firm Equifax has faxed up in a major way, both in letting sensitive information about 143 million users get hacked, then in its response to the breach, as Wired’s Lily Hay Newman has reported.

ALL THE WAYS EQUIFAX EPICALLY BUNGLED ITS BREACH RESPONSE

THE BREACH OF the credit monitoring firm Equifax, which exposed extensive personal data for 143 million people, is the worst corporate data breach to date. But, incredibly, the mistakes and the superlatives don’t end there. Three weeks since the company first publicly disclosed the situation, a steady stream of gaffes and revelations paint a picture of Equifax’s deeply lacking response to catastrophe.

 

Part of that “deeply lacking response” is this full-page ad that ran in yesterday’s Boston Sunday Globe.

 

 

There’s all kinds of lawyered-up corporate speak in the ad which we won’t bore you with because, well, it’s lawyered-up corporate speak.

But what we will say is this: Hey, Equifax – where’s your “Notice of Breach” to Boston Herald readers?

You think they don’t care about their credit scores? You think they don’t worry about identity theft?

That’s faxed up, yo.


Jet Blue Promotion Leaves Boston Herald at the Gate

April 18, 2017

From our Local Dailies DisADvantage desk

Jet Blue has come up with a timely campaign  to chase the Income Tax Blues: the Jet Blue Tax Return Flight. Here’s how it works.

 

 

Locally there’s also this ad in today’s Boston Globe.

 

 

But there’s no such ad in – that’s right – the Boston Herald. So the hardtsking staff posted this on Twitter:

 

 

We’ll let you know if we get a #TaxReturnTweet.


Mayor Marty Walsh Advertises One Boston (Daily) Day

April 15, 2017

From our Local Dailies DisAdvantage desk

Be of good cheer, splendid readers! Today not only marks the return of the swan boats to the Boston Public Garden, but it’s also #OneBostonDay, as Mistah Mayah declares in this full-page Boston Globe ad.

 

 

There is, however, no One Boston Day ad in today’s Boston Herald.

Could that be because of Herald headlines like Mother of shot child says ‘Marty Walsh is a liar’? Or Liz Warren and Marty Walsh need to grow up?

We’re guessing inquiring minds at the thirsty local tabloid want to know.


Boston Globe Can’t Stop Pumping for Citgo $ign

March 17, 2017

As the hardreading staff has noted in vain for the past year, the Boston Globe has reaped hundreds of thousands of dollars in Save the Citgo Sign ads. But its coverage of the rumpus over the Kenmore Square icon has never disclosed the paper’s financial interest in the outcome.

Exhibit Umpteen:  Today’s Business section story by Jon Chesto about Boston Signage Syndrome.

On Boston’s skyline, signs can be a tricky business

Jeff Immelt wanted a headquarters sign that could be seen from Mars.

Or at least that’s what the General Electric CEO jokingly told a crowd of local business leaders when he came to Boston a year ago to celebrate the company’s decision to relocate here.

Good luck with that, Jeff. The Boston Planning & Development Agency is reviewing the company’s new sign as part of broader construction plans for its future Fort Point office, and the rooftop logo will have more earthly dimensions, maybe 35 feet in diameter.

Still, the approval of a tower sign in Boston remains a rare gift, one bestowed upon a select few.

 

Among them – yes – the Globe’s own gas light.

The Citgo sign in Kenmore Square probably would never get approved today, and yet it has become a beloved landmark, one that Walsh helped save this week by refereeing lease negotiations.

 

Still, no disclosure.

Hey, Boston media watchers – don’t any of you want a piece of this?

Seriously?


Boston Globe Still Not Disclosing Citgo $ign Conflict

March 16, 2017

During the past year the hardreading staff has painstakingly noted what must be hundreds of thousands of dollars worth of Citgo ads like this one that have run in the Boston Globe.

 

 

And yet . . .

Never once in its coverage has the $tately local broadsheet mentioned the paper’s financial interest in the survival of the Kenmore Square icon.

Including today’s Page One piece.

A new lease on life for beacon of Boston

Deal reached to keep Citgo sign in place

The Citgo sign will remain atop its longtime home in Kenmore Square after the petroleum company reached a deal with its new landlord Wednesday, ending a months-long standoff that had threatened one of the most recognized landmarks of the Boston skyline.

The fate of the rooftop sign had been in question since last year, when the building that hosts it was sold by Boston University to Related Beal, a New York-based development company.

 

(To be fair graf goes here)

To be fair, the piece by Adam Vaccaro and Tim Logan does include a sort of drive-by disclosure:

The controversy emerged last fall soon after Related Beal bought a total of nine buildings in Kenmore Square from BU for $134 million. Believing its old lease terms of $250,000 to be far below current market rates, the new landlord had wanted Citgo to pay as much as 10 times that amount.

Citgo had previously countered with an offer to pay $500,000, and had launched a public campaign to rally support behind the sign.

 

Pretty limp, Globeniks. And pretty sad you’re not willing to do the right thing and disclose your financial interest in this story.

But maybe that’s consistent with what editor Brian McGrory said about another recent adberation, which he labeled “part of a larger campaign that is important to the ad client and significant to the Globe.”

Make that $ignificant to the Globe, yeah?


Boston Globe Still Pump$ CITGO Sign Sans Disclosure

March 13, 2017

As the hardreading staff has relentlessly noted for the past year, the Boston Globe is playing financial footsie with Citgo over the Venezuelan oil company’s  quest to obtain landmark status for its iconic Kenmore Square sign.

The $tately local broadsheet has run numerous news reports on the sign’s endangered status and numerous Citgo-purchased ads like this one pleading for the sign’s protection.

 

 

(The hardcounting staff previously estimated that Citgo has spent five figures on Globe ads. We’re a moron. It’s probably more like $200,000.)

Saturday’s Globe featured a slightly mixed reaction from readers in the paper’s latest Citgo-no-go editorial offering.

 

 

 

Then, as night follows day, Sunday’s Globe featured this full-throated Citgo ad.

 

 

The Globe’s resolute refusal to disclose its financial interest in the Citgo sign rumpus is just one more sign of the paper’s increasingly questionable efforts to generate new revenues.

We totally get the Globe’s need to find new sources of revenue to keep the paper afloat.

What we don’t get is its willingness to risk editorial integrity to achieve that goal.

P.S. Citgo has run exactly zero ads in the Boston Herald so far. Maybe the thirsty local tabloid needs to sign up its newsroom, eh?