The other week it was Nike plastering Kyrie Irving all over the Boston Globe and rejecting the Boston Herald.
Adding insult to financial injury, Ashton Kutcher’s two kids do the same today in this full-page salute to their Mom for being chosen Hasty Pudding’s Woman of the Year.
Two things:
One, do they really call their mother by her first name?
And two, we’re not ashamed to say we had to Google Wyatt and Dimitri to figure out who ran the ad.
As for the thirsty local tabloid, maybe Mila Kunis could carry a copy in Hasty Pudding’s traditional parade, which starts in roughly ten minutes despite multiple protests by students and feminists.
The hardreading staff is sorry to say that this is the third time in a week we’re reporting from the LDD desk. (See here and here.) We fear we’ll soon be yielding to our kissin’ cousins at One-Daily Town.
But until then . . .
The Sports section in today’s Boston Globe features this two-page spread.
With a slight detour through Cleveland, of course. But no stopping at the Boston Herald.
While we’re on the topic of Nike and Irving, here’s the new TV spot he directed and stars in.
Gronk, Sun Tzu, flat earth, plant-based diet – totally memelicious, as SB Nation’s Tim Cato chronicles.
None of which, however, does any good for the thirsty local tabloid.
For several years now, JetBlue Airways Corporation has had an interesting tagline attached to its logo.
Except not you, JetBlue pilots.
According to an Air Line Pilots Association press release, JetBlue has experienced five straight years of earnings growth, but its pilots have gone almost three years without a contract.
Through the first nine months of 2017, JetBlue has reported over $751 million in pretax profit (a 14.3 percent margin), bringing the total to more than $2.5 billion over the last two years since the pilots have been negotiating with the company. Meanwhile, the pilots are still without their first contract since unionizing in 2014, and without market-rate pay.
Consequently, the pilots have 1) filed for mediation from the National Mediation Board, and 2) started running this half-page newspaper ad – yesterday in the Boston Globe, today in the New York Times, but not at all in the Boston Herald.
At its website, the JetBlue pilots have a clever slogan and a count-up clock.
No doubt the thirsty local tabloid would settle for Ad Contract Above All.
EF Education First Breaks Ground on Third Building in Cambridge, Creating International Education Campus Along Charles River
CAMBRIDGE, MASSACHUSETTS (PRWEB) OCTOBER 02, 2017
Massachusetts Governor Charlie Baker and many Commonwealth and City of Cambridge leaders today joined EF Education First North America CEO Dr. Edward Hult to break ground on the company’s third new building in Cambridge’s North Point neighborhood, which will result in the creation of 300 new jobs, acres of new public parkland and recreational amenities, and a new permanent operations and maintenance facility for the MA Department of Conservation and Recreation (DCR).
The press release also notes this: “In 2014, the Massachusetts State Legislature unanimously passed special legislation allowing EF to acquire a 125,000-square-foot parcel of land owned by DCR and MassDOT for $20.4 million USD, which previously housed a temporary maintenance facility for DCR. The proceeds from the land sale will fund the construction of a permanent maintenance facility for DCR on one portion of the parcel, which represents an important unmet Big Dig mitigation obligation.”
Swell.
But wait, there’s more – this item ran in the Business section of today’s Globe, a sort of gift-with-purchase.
Interesting that the press release didn’t mention the $31 million state handout, but, hey, you can’t have everything.
Crosstown at the Boston Herald, however, they pretty much can’t have anything. Education First might love the DCR, but it doesn’t care a fig for the thirsty local tabloid, presumably on the assumption that Herald readers aren’t interested in language classes and overseas education trips.
As you splendid readers no doubt know, the credit-monitoring firm Equifax has faxed up in a major way, both in letting sensitive information about 143 million users get hacked, then in its response to the breach, as Wired’s Lily Hay Newman has reported.
ALL THE WAYS EQUIFAX EPICALLY BUNGLED ITS BREACH RESPONSE
THE BREACH OF the credit monitoring firm Equifax, which exposed extensive personal data for 143 million people, is the worst corporate data breach to date. But, incredibly, the mistakes and the superlatives don’t end there. Three weeks since the company first publicly disclosed the situation, a steady stream of gaffes and revelations paint a picture of Equifax’s deeply lacking response to catastrophe.
Part of that “deeply lacking response” is this full-page ad that ran in yesterday’s Boston Sunday Globe.
There’s all kinds of lawyered-up corporate speak in the ad which we won’t bore you with because, well, it’s lawyered-up corporate speak.
But what we will say is this: Hey, Equifax – where’s your “Notice of Breach” to Boston Herald readers?
You think they don’t care about their credit scores? You think they don’t worry about identity theft?
Be of good cheer, splendid readers! Today not only marks the return of the swan boats to the Boston Public Garden, but it’s also #OneBostonDay, as Mistah Mayah declares in this full-page Boston Globe ad.
There is, however, no One Boston Day ad in today’s Boston Herald.
Exhibit Umpteen: Today’s Business section story by Jon Chesto about Boston Signage Syndrome.
On Boston’s skyline, signs can be a tricky business
Jeff Immelt wanted a headquarters sign that could be seen from Mars.
Or at least that’s what the General Electric CEO jokingly told a crowd of local business leaders when he came to Boston a year ago to celebrate the company’s decision to relocate here.
Good luck with that, Jeff. The Boston Planning & Development Agency is reviewing the company’s new sign as part of broader construction plans for its future Fort Point office, and the rooftop logo will have more earthly dimensions, maybe 35 feet in diameter.
Still, the approval of a tower sign in Boston remains a rare gift, one bestowed upon a select few.
Among them – yes – the Globe’s own gas light.
The Citgo sign in Kenmore Square probably would never get approved today, and yet it has become a beloved landmark, one that Walsh helped save this week by refereeing lease negotiations.
Still, no disclosure.
Hey, Boston media watchers – don’t any of you want a piece of this?
During the past year the hardreading staff has painstakingly noted what must be hundreds of thousands of dollars worth of Citgo ads like this one that have run in the Boston Globe.
And yet . . .
Never once in its coverage has the $tately local broadsheet mentioned the paper’s financial interest in the survival of the Kenmore Square icon.
The Citgo sign will remain atop its longtime home in Kenmore Square after the petroleum company reached a deal with its new landlord Wednesday, ending a months-long standoff that had threatened one of the most recognized landmarks of the Boston skyline.
The fate of the rooftop sign had been in question since last year, when the building that hosts it was sold by Boston University to Related Beal, a New York-based development company.
(To be fair graf goes here)
To be fair, the piece by Adam Vaccaro and Tim Logan does include a sort of drive-by disclosure:
The controversy emerged last fall soon after Related Beal bought a total of nine buildings in Kenmore Square from BU for $134 million. Believing its old lease terms of $250,000 to be far below current market rates, the new landlord had wanted Citgo to pay as much as 10 times that amount.
Citgo had previously countered with an offer to pay $500,000, and had launched a public campaign to rally support behind the sign.
Pretty limp, Globeniks. And pretty sad you’re not willing to do the right thing and disclose your financial interest in this story.
But maybe that’s consistent with what editor Brian McGrory said about another recent adberation, which he labeled “part of a larger campaign that is important to the ad client and significant to the Globe.”
Posted by Campaign Outsider 
It's Good to Live in a Two-Daily Town 