Equifax to Boston Herald Readers: Fax You!

From our Local Dailies DisADvantage desk

As you splendid readers no doubt know, the credit-monitoring firm Equifax has faxed up in a major way, both in letting sensitive information about 143 million users get hacked, then in its response to the breach, as Wired’s Lily Hay Newman has reported.

ALL THE WAYS EQUIFAX EPICALLY BUNGLED ITS BREACH RESPONSE

THE BREACH OF the credit monitoring firm Equifax, which exposed extensive personal data for 143 million people, is the worst corporate data breach to date. But, incredibly, the mistakes and the superlatives don’t end there. Three weeks since the company first publicly disclosed the situation, a steady stream of gaffes and revelations paint a picture of Equifax’s deeply lacking response to catastrophe.

 

Part of that “deeply lacking response” is this full-page ad that ran in yesterday’s Boston Sunday Globe.

 

 

There’s all kinds of lawyered-up corporate speak in the ad which we won’t bore you with because, well, it’s lawyered-up corporate speak.

But what we will say is this: Hey, Equifax – where’s your “Notice of Breach” to Boston Herald readers?

You think they don’t care about their credit scores? You think they don’t worry about identity theft?

That’s faxed up, yo.

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